Which public opinion monitoring system is good

The public opinion monitoring system is an important sense of perception of enterprises to deal with public opinion. People in the industry vividly describe it as "ears", which means that they can quickly "listen" to relevant public opinion information about the enterprise, and facilitate further response. The current public opinion monitoring system on the market is very mixed, so which is the best public opinion monitoring system?

1. Every public opinion monitoring system has advantages and disadvantages

To distinguish the public opinion monitoring system, you need to understand the working principle of the public opinion monitoring system first. In fact, the public opinion monitoring system is based on big data analysis and crawler technology, and different resource backgrounds and technical advantages determine that each public opinion monitoring system has its own advantages and disadvantages. For example, as follows:

1. Sina Public Opinion: For Weibo and Sina related news, it is extremely fast. It is difficult to compare with other platforms. It is especially suitable for entertainment -related industries. It can grasp the first -hand resources of Sina system. The response speed does not exceed 2 minutes.

2. People's Daily Public Opinion Data Center: It is extremely fast to reflect the regular news media. For example, large media such as People's Daily and Xinhuanet can be synchronized in real time. It is based on more than ten years of public opinion feedback. With the help of this, it can quickly analyze the public opinion communication dynamics, can find the source of large -scale public opinion information earlier, and respond in a timely manner.

3. Red wheat public opinion monitoring system: There are relatively fast grasping feedback for the forums, blogs and other decentralized websites. The reptile technology is strong, and the automatic semantic analysis can more comprehensively find relevant public opinion information.

4. There are still many other public opinion monitoring systems. Basically, it can be found that they have their own advantages and disadvantages. Although the basic principles are the same, the resource background determines that the final effect is different.

2. How to choose the public opinion monitoring system?

Under normal circumstances, the public opinion monitoring practitioners will comprehensively adopt the results of the feedback from many public opinion monitoring systems to organize and analyze it, and finally get feedback. Therefore, many companies that provide public opinion monitoring services will purchase multiple systems and eventually provide customers with public opinion monitoring services. This is why business owners go directly to buy a public opinion monitoring system and do not achieve the ideal effect.

After understanding this, when choosing a public opinion monitoring system, there is a clear reference basis:

1. If your own public opinion information is more vertical, such as monitoring news, self -media, or Weibo, you can directly purchase the corresponding public opinion monitoring software, that is, monitoring news, buy the public opinion data center of the People's Daily Online, monitor Weibo, buy public opinion, and buy public opinion. Tong, so on.

2. If comprehensive monitoring network information is needed, then the service of third -party public opinion monitoring companies needs to be used to achieve timely feedback and processing through comprehensive network information;

3. If traditional media need to be monitored, such as paper media, television reports, external network news, etc., you need to use the "software+manual" model. Such monitoring methods simply rely on system software cannot be realized.

3. Where is the value of public opinion monitoring?

This is also a misunderstanding of many business operators. Public opinion monitoring is not just to cope with negative public opinion information, but to judge the current reputation of the company through comprehensive public opinion monitoring. At the same time, public opinion monitoring can also carry out industry and competitive products. Dynamic analysis is used as a reference for business strategic decision -making.

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