The outer disk rises in the internal vacation, the gold rushman is busy grab the gold during the Mid -Autumn Festival holiday

"During this Mid -Autumn Festival holiday, the sales of Golden Store have obviously recovered more than expected, and a strong contrast with the market downturn in the first half of the year." The person in charge of Guohua Jewelry told the Beijing Youth Daily on September 13 that in the traditional golden cycle of the traditional gold and silver, the gold cycle overlapped with the golden cycle of the traditional gold and silver ten banks overlapped the overlap. Under the factors of the traditional Mid -Autumn Festival and the wedding season, the gold jewelry market has recovered sharply during the three -day Mid -Autumn Festival holiday this year, and has achieved blowout sales results. According to data provided by Guohua Jewelry, the golden sales of the entire Mid -Autumn Festival holiday have increased significantly. The sales of the Mid -Autumn Festival alone exceeded 1 million yuan on the day of the Mid -Autumn Festival, which is more than doubled from the same period last year.

Not only Guohua, Beijing Youth Daily reporters learned from Cai Bai and China Gold that these major Beijing stores were selling well during the three -day holiday just past. The sales of gold shops are obviously recovered because in September and October, the golden sales season of the year and the current price of gold is at a relatively low level. At present, the price of Beijing Golden Store Footjin 999 is 492 yuan/gram, and the price of platinum 999 is 355 yuan/gram, which is a lower level since this year.

In addition, the increase in promotional efforts to each gold shop has also attracted a large number of consumers to "gold rush" during the holidays. It is reported that in order to meet the traditional gold consumption season, Beijing's gold shops have launched a variety of promotional activities during the Mid -Autumn Festival holiday to help the consumer season. Cai Bai has launched membership points returns in the middle of the year from September 9th. Among them, consumers who have 100 points and more points in the points cards can return to the consumers with 20%of the points in the card. It can be used directly when consumed in the store. Even consumers with less than 100 points in the card can get gifts, these benefits have attracted many consumer holidays to visit the store. Guohua Jewelry has also launched a number of preferential activities during the holidays, including gold and platinum jewelry to reduce 10 yuan, golden platinum and half -priced for old work expenses, which have attracted popularity. In addition, Guohua Jewelry's launch of the labor cost of this time has also attracted many customers to adopters.

Beijing Youth Daily reporters learned in the interview that in addition to the golden sales of jewelry during the Mid -Autumn Festival, investment funds are also sought after by many investors. Especially on September 12, international gold prices have risen, and domestic Shanghai Gold Exchange is suspending transactions. Some investors go to the store to buy physical investment gold bars to grab the "time difference". It is understood that due to the sharp decline in the US dollar index, international gold prices rose on September 12, and rose 12 US dollars per ounce throughout the day. The market outlook was still optimistic about investors, which attracted some anxious consumers and investors to the Golden Store. Busy with "gold rush".

The market shows that under the softness of the US dollar on September 12, the price of gold rose by 1%. At the end of the U.S. market, the spot gold closed at $ 1724.42/ounce, up $ 7.01 or 0.41%, and the highest level since August 30th was US $ 1735.08/ounce, and the minimum touched $ 1711.80/ounce. At the time of gold, other precious metals also rose, and the price of spot silver rose by more than 6%at a time, reaching the $ 20/ounce mark; at the closing, the silver increase still reached 5.06%to $ 19.788/ounce. In addition, spot gold rose 4.12%yesterday to $ 2263.92/ounce; spot platinum rose 2.82%to $ 905.27. Analysts attribute gold and silver to the US dollar soft and US Treasury yields. It is reported that many investors are currently waiting for important inflation data to understand the pace of interest rate hikes in the United States.

Text/Beijing Youth Daily reporter Zhang Qin

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