Yellow River Review ｜ Shandong of "Real" is really amazing

Born in the hometown of Confucius and Mencius, Shandong people have always regarded "real" as one of the advantages of the body, but the "disadvantages" of Shandong people sometimes also show too "real". It sounds contradictory, but it has highly summarized the characteristics of Shandong people: the gene accumulation of "with words and sensitivity" made them rarely argued and voiced for themselves. This seems to constitute the contradictory temperament of Shandong as a large economic province. Nowadays, when "propaganda" has become part of productivity and competitiveness, and then continue to be low -key, it will only restrict Shandong's influence and discourse rights to a certain extent, and restrict the pace of "going out" of the Shandong brand.

The work mobilization conference of Shandong Province in 2022 clearly stated that it is necessary to "strengthen cultural propaganda and innovation": the majority of cadres must be both a good commander and combatant, but also a good propaganda and guide to condense all aspects of the forces to form a promotional promotion High -quality development strong positive energy. On July 5 this year, Li Ganjie, the secretary of the Shandong Provincial Party Committee, visited the central government in Lun's media and the main news units of the provincial news units that publicity was also productive forces, and positive energy had a large flow. The media must not only produce excellent products, but also improve the ability of communication. It is necessary to say and say good, and spread good sounds and positive energy.

So, how to grasp the essence of "positive energy must have a large flow", so that the treasures hidden under the labels are further known? A few days ago, Shandong made an important action: On September 8th, Li Ganjie, the secretary of the Provincial Party Committee, led a team to Beijing to participate in the promotion of "Goodkeeper Shandong Good Pin Shandong", personally submitted a new business card of Shandong to the world, and sincerely Friends from all walks of life are invited to Qilu land to taste special foods, enjoy the beauty of painting, enjoy "wisdom" to make fun, and feel the charm of Shandong.

"Who is the fiber pens? Three Thousand Moset Silver", this sentence is exactly the power of publicity. Shandong followed the trend, changed the low -key speech in the past, fully relying on this promotion and promotion activity, and using the "5G+4K/8K+AI" all -media communication matrix to comprehensively publicize Shandong cultural tourism industry and high -quality products. The promotion meeting also combined the refreshing "blind box" form of "Shandong Good Products" in the form of a refreshing form. Essence

The "Yantai Apple", which enjoys the first brand of Chinese fruit industry, is known as the "Rizhao Green Tea", which is known as Jiangbei First Tea, and a batch of food and specialty products have become the vivid interpretation of Shandong Grand Princes; The "Qingdao Haier" and the world's first 100,000 -ton breeding platform "Guoxin No. 1", the world's first 100,000 -ton breeding platform, will show the bottom of Shandong from the economic province to the economic province. The brand completely "out of the circle", which improved the heart of the internal force. The Shandong people were proud of it; the image power was forged, and netizens sighed and sighed: "There are so many powerful 'Shandong creation' around them!"

The three -day Mid -Autumn Festival holiday just passed, and Shandong was not idle. In order to allow the promotion conference to spread the effect further, mainstream media such as the Xinhuang River client seized the "traffic air outlet" and made full use of animation, comics, long pictures, posters, posters, and posters, and posters, posters, posters, posters, and posters, and posters. New media products such as the Yuan universe AR video further promote the strength and achievements of the Shandong brand, and tell the story of brand innovation and development and pursuing quality. Resonance and heated discussions to help consumers across the country and even the world have a clear cognition of good customer service and Shandong good products.

"There are friends from afar, is it happy?" The traditional Chinese virtues flowing in Qilu's land for thousands of years have been integrated into the bone blood of the Shandong people, and the "Heroy Shandong Goods Shandong", which has been praised today. The "hospitality" in Shandong is more sincere because of the "good product" blessing of the earth and the "good product"; the "good product" in Shandong is more convincing because of the character of Shandong people who "be a man in advance".

Today, Shandong, which is too "real", no longer covers his edge, and more and more actively shows his strong strength and hardcore responsibility. . With the influence and appeal of public brands in the regional public brands of "Her Hakka Shandong" region, a vibrant and vibrant Shandong will move towards the future with a more open attitude and embrace the passion of the world.

New Yellow River commentator: Editor Zhao Xiaoxin: Sun Feifei

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