What is the characteristic of diversified consumption?Expert interpretation

September 11 is the second day of the Mid -Autumn Festival. According to the Ministry of Transport, the overall operation of the nationwide road network runs smoothly and orderly. National highway passenger transportation is expected to send 15.5 million passengers.

Highway travel is mainly based on local tourism, surrounding tourism, and short -distance travels of "suburban rural tourism and urban leisure tour". It is expected that starting from the afternoon of the 12th, short -term concentration phenomenon in traffic flow in large and medium -sized cities will begin.

Data from the travel platform shows that this year's Mid -Autumn Festival holiday, including hotel accommodation and scenic tickets, has doubled more than 70 % of the local tourism, surrounding tour orders, in Hangzhou, Nanjing, Guangzhou, Suzhou, etc. Organizations around the city have increased more than double the month.

In order to meet people's demand for local, surrounding tourism, and short -distance tourism, the localities have launched unique local cultural activities based on the prevention and control of the epidemic, helping the cultural tourism market to recover.

It can be seen that multiple consumption has become a highlight of the Mid -Autumn Festival holiday this year. So, what kind of characteristics are there?

Liu Simin, vice chairman of the China Future Research Association Tourism Branch: There are three main characteristics of domestic tourism during the Mid -Autumn Festival holiday this year. The first is that short -distance tourism is still the mainstream, which is also a characteristic of small holidays, as well as the corresponding requirements of the epidemic prevention and control. The second is that camping and homestays have become a very strong market consumer demand. Visitors can experience nature through camping and go to rural homestays to experience freshness in different environments. The third is that the momentum of night consumption development is relatively fierce. Some cities light up urban landmarks in new ways. Traditional culture combines fashion consumption. Let us see that the tourism consumption of the Mid -Autumn Festival night has become a highlight.

(Source: CCTV News)

Edit: Han Luying

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