Multiple measures and help push a number of businesses to improve quality and efficiency
Author:China Agricultural Credit News Time:2022.09.13
Multiple measures and help push a number of businesses to improve quality and efficiency
Jingdan
Recently, Zhangzhi, Zhangze Rural Commercial Bank of Shanxi Changzhi Agricultural and Commercial Bank, actively responded to the relevant financial service activities of "Hundreds of Walks into Wancuns for the Organization Bank", further promoting business development, expanding publicity coverage and audiences, effectively strengthening brand promotion, formulating relevant marketing marketing The plan, organize employees to enter the former South Village Committee and Grid Business District, and use related series of related series of related series of activities such as "financial product promotion, whole village credit" as the starting point, and conduct publicity and marketing through "on -site service, precision marketing". Successfully marketing "Jinxiang E payment" 2 households, 80,000 yuan in deposits, 5 merchants in the business district, and 5 households in the business district, inviting customers to open one card to obtain effective results. As of the end of August, the Zhang Sub -branch "enjoys E payment" compared to At the beginning of the year, 35 households were added to complete 109%of the August mission goals. Social security card marketing increased by 150 photos, completing 131%of the August mission goals.
On -site service, improve convenience. Therefore, the Zhang Sub -branch organized employees to go to the old Nan Village Party Committee in the jurisdiction to conduct relevant marketing propaganda, make full use of the village committee's elderly activity room and the time period, to publicize the bank's deposit loans, "Jinxiang E payment" and other financial products Financial consultation further enhances the convenience of financial demanders. At the same time, the staff promoted the popularization of financial knowledge such as anti -fraud prevention and illegal fund -raising in a way of seeking and understanding the people.
Precision marketing, improve satisfaction. Due to the proportion of the elderly in Nancun, in accordance with the actual situation of the bank and the differentiated needs of the villagers, the marketing plan is formulated in the age group. Promote wealth management and deposit and loan products to young and middle -aged and young people to improve precise marketing efforts and meet the satisfaction of financial demand for different ages.
Optimize services and improve cognition. Therefore, the business manager and staff of the Zhang branch of Zhangzhi went to the merchant store during the marketing visit to understand the current situation of the merchant, improve the relevant information of the merchant, deeply cultivate financial needs, optimize financial services, and enhance the customer's satisfaction and awareness of the bank. At the same time, increase the understanding of merchants in the business district, and consolidate the foundation for future customer analysis, product development, and marketing expansion, and effectively prevent customers from losing.
Zhangze Rural Commercial Bank, the Zhangzhang Branch will take this activity as an opportunity to continue to promote the "hundred lines into thousands of villages, strive to be the host bank" financial service promotion activities, innovate service methods, optimize service measures, continuously improve the function of urban and rural financial services, make every effort to enhance the enhancement The majority of customers' recognition of financial services, adhere to the level of service with a high -quality service attitude, improve the level of serving the "agriculture, rural areas, and rural areas", and continue to practice the responsibility and responsibility of the "rural revitalization organizers".
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