Such as Xinning Huaien: Practice the concept of sustainable development

Source | Central Radio and Television General Taiwan International Online

International Online News: Global climate governance has become one of the most urgent issues facing the world. With the "double carbon" goal, the green and low -carbon development method has become a consensus of enterprise development. For enterprises, the "double carbon" goal has brought major development opportunities and also leads to more challenges. As a multinational company that provides innovative beauty and health products and services for global consumers, such as the new group (hereinafter referred to as "Ru Xin") is committed to the cleaning, safety and future protection of global communities, focusing on people, earth and products three three In this key area, the concept of sustainable development is rooted in corporate culture. Recently, Ryan S. Napierski, President and CEO of New Group, accepted an interview with international online journalists and deeply interpreted the specific measures and results of Ru Xin in sustainable development, social responsibility and digital innovation.

Provide consumers with "high -quality, flawless" products

Ruxin has participated in the China International Green Innovation Development Conference for four consecutive sessions. At the just -concluded seventh China International Green Innovation Development Conference, Ruxin won the award of "low -carbon development leading enterprises".

Such as the President and CEO of New Group Ning Huaien

According to Ning Huaien, the new founding of the newly founded product concept of sustainable development of product 38 years ago: providing consumers with "high -quality, flawless" products, which means that it focuses on the beauty of responsibility for its beauty. The best ingredients for purchasing health products and avoiding harmful ingredients.

Ning Huaien mentioned: "High -quality products are the commitment to consumers' rights and corporate development. In order to ensure that the product has consistent effectiveness and safety, such as newly formulated 6S quality measures, the product development and production process are formulated Strict monitoring of quality, effect and safety in each link. This measure contains progressive supervision To ensure that the product meets the highest standards and abide by all relevant government requirements. In terms of quality management, such as all new products, no matter which country is listed, it will conduct a series of verification procedures for product raw materials and production processes based on local laws and regulations. It includes all the standards for health products, food, and cosmetics. All products in the Chinese market have passed the test and approval process in accordance with relevant Chinese regulations. "

Not long ago, Ruxin released the "Social Impact and Sustainable Development Report 2021". The report outlines its progress in the key areas of the environment, society and governance (ESG), including the sustainable development commitment. With the improvement of product packaging in 2021, such as new successful use/saving 131 tons of plastic and 34.4 tons of paper. In addition, Ruxin has been committed to achieving recycling, circulating, repetitive, streamlined, and renewable of all product packaging before 2030. This will better avoid environmental pollution and resources, and strive to reduce the use of plastic and reduce carbon carbon. emission. Not only that, such as the new "Ingredient List" has become the company's component interpretation document for consumers. It is still constantly updating this list so that consumers can search for product components through the name and obtain functional information of various ingredients and them. Reasons for being used. What's more worth mentioning is that the second phase of the New Group Greater China Innovation Headquarters Park project is fully constructed in accordance with the Leed standard of the international green building certification system, and the maximum practice is to implement the concept of energy conservation and environmental protection.

Improve the digital ecology of enterprise

The Internet of Things connection involves almost every industry and vertical consumption field. Communication, transportation, fitness, and even oral care have been entered by the Internet of Things. A recent Internet of Things report by McKinsey predicts that by 2030, as consumers establish a connection with more insight and value services to them, they will achieve a US $ 5 to 12 trillion economic value. The beauty and health industry is on the cusp of this disruptive technology transformation. Ning Huaien said that Ruxin is already a leading position.

From 2017 with the cloud computing head manufacturer Alibaba Cloud to start "digitalization of all business", to the end of 2019 to build the basic cloud architecture with "Xingxiang City" as the online platform. Reach strategic cooperation, use the data analysis function of Tencent's products to expand the channels for expansion, such as the initial molding of the new digital ecosystem. In September 2021, Ruxin launched the official mini -program official mall. The number of visits on the first day of launch exceeded 1.55 million, and the new registered users reached 160,000. Last month, Ruxin grasped the development trend of the times, and the digital ecosystem launched by the trend, integrating products, technology, and communities, helping career operation partners to develop a broader cause through this platform.

"Take the digital operation tool -NU store, it is not only an online shop exclusive to business partners, but also a great customer drainage and management tools, gathered the advantages of good -looking, selling, sharing, and good management. At the same time, the NU store will also link with the official mall of Ruxin. Under the premise of the customer's authorization, it will make the operator clearer the portrait portrait of their customers and facilitate them to exhibit customers. The operator will also carry out social marketing on WeChat , Organize group buying, etc., and for consumers, they will also face a brand new shopping scene. "Ning Huaien said.

The power of condensing good practice to practice corporate social responsibility

For example, the new mission is to consolidate a good power around the world and give people the power to improve the quality of life. As an important part of the new "good power", the Shanghai Ruxin Public Welfare Foundation has always been paying attention to children's health, and is concerned about vulnerable groups. By carrying out various projects to help poor families and children get rid of poverty due to illness or loses in poverty due to illness or teach by poverty. Improve the education environment. "Taking the new Chinese Children's Heart Fund Project as an example," Ning Huaien said. "It helps the children to get health and hope by funding the medical treatment of children with poverty -stricken first -hearted diseases. It has been successfully raised in Greater China: raised more than 100 million RMB funds, and rescued more than 10,000 children with heart disease. "In addition, Ruxin has also done a lot of projects that promote the healthy development of children, such as the new primary school project And Ruru Spring Lei Plan. As of now, such as the new primary school project has funded a total of 30 schools, with more than 47,000 students who have helped them. Since 2014, Ruxin has donated the "Love Kitchen" equipment to the Miri Mealing School through the China Poverty Alleviation Foundation to create a comprehensive nourishing plan for children in difficulties. As of now, 63 love kitchen has been donated, and more than 12,000 children have benefited.

Ning Huaien also mentioned that in addition to non -profit projects, there is another profit project to help alleviate children's nutrition. "Since 2002, it has passed the" Honey Meal Nourishing Plan ", such as the new global and its business operating partners, customers and employees who have purchased and donated more than 750 million meals. Honey meals. In China, Ruxin has helped more than 1.7 million children in mainland China to improve nutritional conditions. "

It is understood that, with its outstanding contributions in charitable, Ruxin (China) won the "China Charity Award" issued by the Ministry of the People's Republic of China in 2008, 2011, 2016, 2016 and 2018; In the year, for nine consecutive years in New China, he won the "Top Ten Charity Enterprise Awards in China's Charity Rankings". For example, Xin (China) was actively participating in the China Health Express Foundation's poverty alleviation and governance of blind charity, and won the Bright merit and Bright Contribution Award in 2006, 2007, and 2010.

Continuous cultivation in the Chinese market is a new long -term development strategy

Since the new crown pneumonia epidemic in 2020, the global economic development and international situation have faced huge challenges. For example, the new has been actively supporting and cooperating with the government's work, and strives to achieve the prevention and control of the epidemic and production and operation. During the epidemic period, such as the new production and deployment of various places, actively promoted online business and layout digital transformation, ensured the needs of market supply and consumers, and brought different consumer experiences to consumers, thereby promoting market consumer demand for consumer demand Essence

Ning Huaien said that mainland China is still one of the largest markets and has the potential to grow significantly. In 2014, Ruxin invested nearly 500 million yuan to set up Ruxin Greater China Innovation Headquarters Park in China, which is the largest overseas investment. As of now, Ruxin Group has built 5 major production bases and a R & D center in China.

"Recently, the company has invested 360 million yuan in Shanghai to expand the second phase of the Greater China Innovation Headquarters Park. The production capacity will be four times to meet the market demand in China and Asia. The new as the company's key R & D centers, manufacturing centers, and innovation centers. The Chinese government adheres to reform and opening up and opens the door to the world. We attach great importance to the opportunity to integrate into the Chinese market. Believe that China is the world's second largest economy, and the open market will bring it. In the future, we will continue to cultivate the development of the Chinese market and use it as the company's long -term development strategy. "Ning Huaien said.

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