Zhongshan Road Parkson has a new owner!Municipal South State -owned Equity Platform has agreed to buy Yum!

On September 9, Parkson Group issued an announcement that Parkson Group's 95.91%of Qingdao No. 1 Baili Co., Ltd. sold relevant properties to Qingdao Haiming City Development Co., Ltd. for RMB 280 million. It is understood that Qingdao Haiming Urban Development Co., Ltd. is a wholly -owned platform company affiliated to the city government. The reporter learned from the relevant departments of the city's southern district. In the future, it will be further integrated into the "upper street" brand in accordance with the overall planning and layout of the historical urban area protection and update.

Parkson Commercial Building on Zhongshan Road

/ Progress /

Zhongshan Road Parkson changed to "Dongjia"

On September 9, the listed company Parkson Group issued an announcement that Qingdao No. 1 Baili Co., Ltd. entered into an agreement with the indirect subsidiary (seller) of Parkson Group with 95.91%of the equity (seller) and Qingdao Haiming City Development Co., Ltd. (buyer). Qingdao Hai Mingcheng Development Co., Ltd. agreed to purchase relevant properties of relevant properties in Qingdao with RMB 280 million yuan in Qingdao City. The reporter learned that Qingdao Haiming City Development Co., Ltd. is a wholly -owned platform company of the Municipal South District Finance Bureau.

According to the announcement, related properties (along with the parking lot, refuge layer and other supporting facilities) include B5-F8, F9-F12A, F46-F48, located at No. 44-60 Zhongshan Road, Shinan District, with a total construction area of ​​about 76,000 Square meter. Parkson Group mainly uses related properties to rent department stores and offices. The total construction area of ​​the B5-B2-floor floor of related properties is about 19,700 square meters. It has been used as a parking lot and provided a total of 258 periodic parking spaces.

For the reason for the sale, Parkson Group has also explained in the announcement. Since its operation in the 1990s, the facilities of related properties have been used for more than 20 years. In order to ensure the continuous operation and competitiveness of department stores, it is necessary to renovate the overall overall, so the group needs to make a lot of investment. As related properties are located in the old city of Qingdao's urban renovation, residents in the district have gradually moved from the old city to the suburbs. Affected by this, local residents' consumption power weakened, and department stores have continued to lose money since 2015. In addition, since the new crown epidemic, it has had a huge impact on retail businesses including department stores.

Parkson Group also said in the announcement that since the second half of 2021, the local government has successively launched the Zhongshan Road Commercial Street Reconstruction Project. This sale is in line with the government's urban renewal macro plan, and it is also a good opportunity for the company to maximize shareholders' return.

Parkson Group is the largest retail department store chain of the Malaysian Golden Lion Group. As one of the member stores of Parkson Group, Qingdao No. 1 Baisheng Co., Ltd. is the first large -scale Sino -foreign joint venture retail enterprise approved by the State Council in Shandong Province. The Qingdao Golden Lion Plaza project developed in Laoshan District opened in 2016. It is also a well -known comprehensive shopping mall in the region.

/ Visiting /

There are currently only 3 floors in business

On September 12, the reporter visited Parkson Commercial Building on Zhongshan Road and found that only three floors in the commercial building are operating normally, one of which mainly operates jewelry brands, cosmetics, electronic products and some daily necessities, the second and third floors Mainly clothing, shoes and hats. The flow of people in the mall is not large. The stores of some clothing brands on the second and third floors have also been slightly empty. The displayed products are mostly discount products.

The reporter noticed that the business space of the 6 -story shopping malls above the ground and the 1st floor of the ground floor was originally closed. Except for the three floors above the ground, other areas were closed, and the announcement of the word "upgrade" was posted on the spot. "The supermarket has stopped for a year, and the operation of the mall is not good. Many merchants have been withdrawn in recent years." A salesperson in the mall introduced that the current two -story and three -story clothing store is also Not good, mostly as the image display or selling discount products.

"When there were supermarkets on the first floor, the traffic in the mall was good. Many surrounding residents came to shop. After the supermarket was shut down, few people came in." Another salesperson in the mall introduced that generally came to the mall. People are mostly for citizens to go to which stores or tourists who are wandering. Lu Wenli, a white -collar worker who worked in the office building around Parkson Commercial Building, said that in recent years, he will basically not enter Parkson Commercial Building because there are no catering and entertainment projects. "Generally, eating at noon or shopping for life is to go to the shopping mall on the opposite side. There are large supermarkets and catering in it, which is relatively lively." Lu Wenli said.

Regarding the operating issue of the mall after the mall, Wu Qun, general manager of Qingdao Parkson Commercial, said in an interview with reporters that Parkson Headquarters has not made a decision on subsequent business issues. At present, all operations in the mall are normal. The reporter consulted the relevant departments of the Municipal South District and learned that there is no more detailed specific plan for the future layout of Parkson Commercial Building, and it will integrate the "Shangjieli" brand according to the overall planning layout of the historic urban area protection and update.

According to the eight scenarios of the "Shangjieli" brand of "Shangjieli" released by Shinan District in July this year, the main street of Zhongshan Road, where Parkson Commercial Building is, will create a new fashion consumption scene of "commercial pulse sustainable", focus Fashion categories such as tide cards break the business boundaries, highlight the commercial scenes of consumption in the Z era, and provide a new new fashion consumption scene with "Amoy" interesting "Tao" interesting new fashion consumption.

/ Behind the scenes /

Once the vane of Qingdao Fashion

The reporter learned that the history of Zhongshan Road Parkson Commercial Building dates back to 1993. On March 30 of that year, the State Council issued the approval of Qingdao No. 1 Belsheng Co., Ltd., a joint venture on Qingdao Golden Lion Group in Qingdao. Qingdao No. 1 Store and Malaysian Golden Lion Group jointly established Qingdao No. 1 Belsheng Co., Ltd. in Qingdao. The contract was officially signed in 1994, and the address of the former Qingdao Post and Telecommunications Bureau on No. 44 to 60 in Zhongshan Road was selected. The project started in January 1995. On September 30, 1998, Qingdao No. 1 Bai Sheng Co., Ltd. opened. Earlier, the "Qingdao No. 1 Basic Store" located opposite to Bailong Commercial Building in Zhongshan Road is the largest comprehensive department store in Qingdao. The business area is 3,000 square meters. It mainly operates daily department stores, tobacco, alcohol, tea, clothing, shoes and hats, home appliances, cultural and sports supplies, gold and silver jewelry, wood furniture, etc. In 1994, the "Qingdao No. 1 Baisheng Co., Ltd.", which was established by the first ban store store and Malaysian Golden Lion Group, and the Singapore Golden Lion Parkson Enterprise Investment Co., Ltd. held 95.91%of Qingdao's 100th. The store holds 4.09%equity.

After the opening of Zhongshan Road Parkson Commercial Building, it once became a representative of Qingdao's high -end retail business. Many international first -line big names set up counters in the commercial building. Especially in the early years of this century, Parkson Commercial Building on Zhongshan Road and Hisense Plaza on Shandong Road, Hong Kong Middle Road on Hong Kong Road, Hong Kong Middle Road In different areas, Sunshine Department Store presents the "three -legged" model of Qingdao's high -end retail industry, representing Qingdao's fashion vane. Many popular brands and government public welfare activities will be held in Parkson Commercial Building. However, in the past 10 years, with the gradual development and growth of Eastern Hisense Plaza and Vientiane City, Zhongshan Road Parkson has gradually faded out of the stage.

"On the one hand, it is the geographical location, which is greatly affected by the major environment of the western urban area. On the other hand, the business model is single. In the past few years from a single sales to a catering and leisure experience in the mall, Zhongshan Road Parkson has not kept up with the times. The pace was missing the golden period. "A commercial industry analyzed, which may also be that part of the conditions were limited to failed to reach the transformation.

In July this year, Shinan District set up a northern largest naked 3D screen on the Zhongshan Road Parkson Building. Combined with Qingdao Marine Culture and Yuan Universe Virtual Elements, it created the most characteristic and visual impact 3D screen with Qingdao's characteristics The net red punching place once "out of the circle" attracted higher traffic. (Guanhai News/Chief Reporter of Qingdao Morning Post Sun Qimeng)

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