Li Xiangan, general manager of Zitian Science and Technology, resigned and the net profit in the first half of the year decreased by 59% year -on -year to acquire pea tip

Zitian Technology disclosed the semi -annual report, and the net profit of revenue was doubled in the first half of the year. Earlier, the company disclosed a major asset reorganization plan and plans to acquire 100%equity of Peajian.

Recently, Fujian Zitian Media Technology Co., Ltd. (hereinafter referred to as: Zitian Technology, 300280.SZ) disclosed the 2022 half -annual report. In the first half of the year, Zitian Technology achieved operating income of 829 million yuan, a decrease of 10.75%year -on -year; net profit attributable to mother was 8144.13 10,000 yuan, a year -on -year decrease of 59.34%.

In addition to the poor performance of net profit in the first half of the year, the company's general manager Li Xiang also resigned recently. It was found that the interview letter requested the interview letter to Zitian Technology's public mailbox on the relevant situation, but as of the press release, Zitian Technology did not explain it reasonably.

In the first half of the year, net profit decreased by 59.34% year -on -year

Public information shows that the main business of Zitian Technology is a modern advertising service business, including Internet advertising, building media advertising and precision community marketing advertisements. In terms of Internet advertising business, it mainly provides customers with brand advertising, effect advertising services and e -commerce operation services.

On the evening of August 25, Zitian Technology disclosed the "Semi -annual Report of 2022". In the first half of 2022, Zitian Technology achieved operating income of 829 million yuan, a year -on -year decrease of 10.75%; net profit of home mother was 81.4413 million yuan, a decrease of 59.34%year -on -year; After deduction, the net profit was 80.722 million yuan, a decrease of 59.36%year -on -year.

(Source: Zitian Technology Announcement)

Since the beginning of the year, the unstable domestic and foreign markets have affected the overall advertising market, and the advertising market demand has been weak. According to CTR media smart news, the advertising market in the first half of 2022 decreased by 11.8%year -on -year. However, with the improvement of the national epidemic prevention and control situation, market demand has recovered.

The semi -annual report shows that Zitian Technology achieved operating income of 32.5898 million yuan in the first half of 2022, a decrease of 71.51%from the same period last year; gross profit margin was 33.64%, a year -on -year increase of 5.59%; , Year -on -year decrease of 2.22%; gross profit margin was 21.76%, a year -on -year decrease of 11.83%.

(Source: Zitian Technology Announcement)

Shortly before Zitian Technology disclosed the semi -annual report, the company's general manager Li Xian resigned. On July 25, Zitian Technology disclosed the "Announcement on the Director, General Manager's Resignation and Appointment of the General Manager". The committee of the committee was originally scheduled to be from March 30, 2020 to March 30, 2023, but Li Xiang still served as the company's chief financial officer.

At the same time, with the nomination of the company's chairman, the board of directors' nomination committee qualification review and approval, and hired Mr. Yao Xiaoxin as the company's general manager.

It is intended to acquire 100%equity of pea tip

On June 20, Zitian Technology disclosed the "Issuance shares and payment of cash to purchase assets and raised supporting funds and related transaction plans". Technology Co., Ltd., Hainan Polyxin Technology Co., Ltd. and Hainan Zijing Technology Co., Ltd. issued shares to raise supporting funds. Issuing a shareholding method to purchase 100%of the asset transaction price.

At the same time, Zitian Technology intends to purchase 100%equity of Shenzhen Peajian Network Technology Co., Ltd. (hereinafter referred to as: Pea Jiajian) held by Ding Wenhua and Liu Jie by issuing shares and payment cash. This transaction plan specifically includes two parts: issuance shares and payment of cash purchase assets and issuing shares to raise supporting funds.

It is understood that due to the planning of this transaction, after applying to the Shenzhen Stock Exchange, the company's shares began to suspend trading when the market opened on the morning of June 7, 2022. During the suspension of the stock, the company issued a suspension of trading every five trading days announced Essence

The latest progress disclosure was on August 22, and Zitian Technology released the "Announcement on the Progress of the Disclosure of the Disclosure of Major Asset Reorganization". The company said that the transaction constituted a connected transaction, which is expected to constitute a major asset reorganization, but does not constitute a reorganization listing.

Data show that Pea Tip is a comprehensive e -commerce digital service company. It focuses on the dialysis application of big data, and integrates panoramic series in data, content, commodities, and channel contacts to optimize the strategic combination for partners. From integrated marketing planning , Visual Design, Big Data Analysis, Online Brand Operation, Precision Advertising, and other links to provide online services for brands, helping each brand to enhance popularity and market share, and improve the efficiency and efficiency of traffic commercialization.

From the data point of view, the performance of peas' sharp performance in 2021 is not dazzling, with a small increase in revenue and a decrease in net profit year -on -year. From 2020 to 2021, the operating income achieved by peas was 106 million yuan and 113 million yuan, respectively, and the operating income in 2021 increased by 6.93%year-on-year; the net profit of the same period was 46.1613 million yuan and 40.85 million yuan, a year-on-year decrease of 11.51%year-on-year. Essence

(Source: Zitian Technology Announcement)

After the implementation of this transaction, Pea Tip will become a wholly -owned subsidiary of Zitian Technology. Although the net profit of Zitian Technology belongs to the ordinary shareholders of the parent company may increase, the total share capital of the listed company will also be increased after the transaction.Increase, which may cause the company to return to the disclosure in the future.(Reporter Luo Xuefeng Financial Researcher Liu Yue)

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