A company advertisement implies that moon cakes are unhealthy?Local Municipal Supervision Bureau responses

Recently, Yunnan Olive Technology Co., Ltd. said that in the Mid -Autumn Festival advertisements, "Healthy Mid -Autumn Festival, not sending moon cakes and giving ingots", it received a notice issued by 16 local moon cake companies. On September 10, the staff of the Xishan District Market Supervision and Administration Bureau of Kunming responded to the reporter that the bureau had filed a case for the incident and is still under investigation.

On the occasion of the Mid -Autumn Festival, Yunnan Olive Technology Co., Ltd. (hereinafter referred to as "olive technology") stated in an advertisement in the local community elevators and subway stations that "healthy Mid -Autumn Festival gifts, no moon cakes to send ingots." The reporter searched on the social platform and found that some users saw and filmed the advertisement in the elevator.

According to industrial and commercial information, olive Qing Technology was established in December 2020, with a registered capital of 50 million yuan, and a real -capital of 500,000 yuan. The registration authority is the Xishan Market Supervision and Administration Bureau. According to the company's profile, olive technology focuses on the research and development of Yunnan olive health industry and products, achieves breakthroughs in technological innovation, and makes the bitter Yunnan olives delicious, becoming a popular functional drink.

But it was also because of the aforementioned Mid -Autumn Festival advertisements that oliguan technology was warned by 16 local moon cake companies. According to the "Lianhe Notice", olive technology invests in major subway stations, commercial and residential buildings, public transportation body, and online sales platforms. Advertising, even placing the advertisement next to the advertisements of the "moon cake" of various brands, comparing the "not sending moon cakes" and "sending olive drinks", emphasizing that olive drinks are healthy foods, misleading popular consumer misunderstandings "Mooncakes "The ingredients of the goods are unhealthy, and the" moon cakes "are degraded as unhealthy foods, unhealthy Mid -Autumn Festival gifts.

The notice also stated that the advertisement of oliguan technology not only degraded the reputation of the "moon cake", but also slandered the business reputation of the moon cake production and sales enterprises. At the same time, it is also misleading Volkswagen consumers not to buy "moon cakes" as the Mid -Autumn Festival gift, which seriously affects the sales of "moon cakes" and related foods, causing extremely serious losses to the production and sales companies of each moon cake.

Local mooncake companies requested that olive technology immediately removed the relevant advertisements issued within 3 days of receiving the letter, or modified the standard advertising term, and published information on Yunnan on the public account, online sales platform account, live account number and Yunnan Daily's remarkable location to Yunnan to Yunnan Enterprises producing and selling moon cakes in the province apologize to eliminate adverse effects. "Otherwise, we will litter to you according to law."

The reporter noticed that at the settlement of the "Joint Notice", the sender included 16 companies including Yunnan Panxiangji Industry and Trade Co., Ltd., Yunnan Hongta Food Co., Ltd., and Kunming Guanshengyuan Food Co., Ltd., including 16 companies. The date of the payment was August 2022, but the specific date was not stated.

On September 10, the staff of the Xishan District Market Supervision and Administration Bureau of Kunming responded to the reporter that the bureau had filed a case for the incident and is still under investigation.

Source: Southern Metropolis Daily (NDDAIIY), N video reports

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