Every hot review 丨 Digital moon cakes are tens of thousands of yuan in reasonable promotion or drilling policy empty

It's another Mid -Autumn Festival. This year, after the relevant departments issued an announcement to curb the "sky -high" moon cakes, the unit price of the lunar cake gift box in the market basically did not dare to exceed 500 yuan. However, after the sky -high moon cakes were banned, the digital moon cakes quietly emerged. The prices of these digital moon cakes that can't be touched and unable to eat are tens of thousands of yuan. Is this a promotional method for merchants, or is it a price -limited policy empty?

In June of this year, the four departments jointly released the "Announcement on Controlling" Sky "moon cakes and promoting the healthy development of the industry" (hereinafter referred to as the "Announcement"), which requires key supervision of the boxes of boxes with a unit price of more than 500 yuan. On September 8th, the Ministry of Commerce held a routine press conference. In response to the "sky -high" moon cake problem, the spokesman of the Ministry of Commerce said that as of August 31, the competent commercial departments of various localities through field visits, online inquiry, etc. Methods to check and check more than 6,000 market entities, urge the rectification or transfer 33 problems with relevant departments.

At the same time that the offline moon cake market is standardized, according to media reports, multiple domestic cosmic digital collection platforms have issued digital moon cakes, ranging from a few yuan to thousands of yuan. Hanging out. On the "X Mate" Yuan universe collection trading platform, a digital moon cake called "Ayayi Whale Detective Moon Cake 09" is as high as 100,000 yuan.

Not only that, some listed companies and old -fashioned hotels also started selling moon cakes in the Yuan universe. Some digital moon cakes hit the words "only grabbing" and limited editions of 10,000 copies. For example, the Guangzhou Restaurant (SH603043, the stock price of 22.02 yuan, and a market value of 12.49 billion yuan) co -hungry? 10,000 "China's first Cantonese digital moon cake" was released.

The author believes that the concept of giving traditional moon cakes to the Yuan universe and blockchain can indeed attract the attention of some trendy consumers. However, innovation should avoid excessive hype. The main body of the digital moon cakes is digital collections. Excessive hype and blindly follow the trend can easily cause the industry to confuse. There will even be a group of people "cut leeks".

In addition, cross -border marketing should take national policy specifications as the criterion. After the relevant departments issued the "Announcement", some food companies and even listed companies have entered the Yuan universe and launched various types of digital moon cakes. This will inevitably remind people of whether there are some companies in an attempt to avoid supervision and even drill the empty national policy, which is not conducive to the stability of financial order.

Digital moon cakes are essentially digital virtual items. Merchants and platforms use limited sale methods to force them to give them scarcity, but they also artificially create speculation space. Some experts even believe that digital moon cakes are possibly hidden in the new type of gift delivery props. In April of this year, the "Initiative on Preventing NFT -related financial risks" issued by the China Internet Finance Association, the China Banking Association, and the China Securities Industry Association proposed to resolutely curb the NFT finance securitization tendency and strictly prevent the risk of illegal financial activities. This fully conveys the attitude towards the NFT industry.

Digital collection, as a new thing born of blockchain technology, can indeed meet the social, cultural and aesthetic needs of some users. However, the digital collection market really needs to be further standardized. For example, in various links such as issuance, pricing mechanism, and trading mechanism, regulatory coverage should be formed, strictly controlled private transactions, resale, speculation, etc., and let the digital collection industry bid farewell to the barbaric growth as soon as possible.

Daily Economic News

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