Focus | How to play the effect of head geese?Look at the "Haopin Shandong" brand leading role

Brand is the key to promoting regional industrial transformation and high -quality development. A good brand has a significant impact on local economic development and urban image creation. "Good guest Shandong Shandong" is a noun and a verb. Shandong is accelerating to move from a large brand to a strong brand province. Please see the "" Good Pin Shandong "brand leading role" "-

"Good Pin Shandong" brand leading role

Stimulate the vitality of the geese with the head geese effect, Shandong accelerates to the brand's strong province

"If you have the opportunity, you must travel to Shandong and enjoy the local specialty products." "There are so many circles in Shandong", "Made in Shandong worthwhile" ... On September 11th, the "Her Hakka Shandong Shandong" initiated by Volkswagen Daily " Poster relay promotion activities continued to heat up, Weibo topic # 海 海 Shandong Haopin Shandong Poster # 海 海 海 海 海 海 海 海 海, attracting government departments, scenic spots, enterprises, universities and other active participation. Host Weibo Topics#Shandong has a new Slogan#, and as of 24:00 on the 11th, the total reading volume exceeded 120 million times. This is the warm response from Shandong to the world to the world, and the harvested netizens who have harvested netizens can fully feel the widespread attention and deep hope of this "golden signboard" from all walks of life in interactive messages.

On the afternoon of September 8th, the promotion activity of the "Her Hakka Shandong Good Pin Shandong" propaganda activity co -sponsored by the Central Radio and Television General Station and the Shandong Provincial People's Government was held in Beijing. On the same day, Volkswagen Daily launched a poster relay promotional activity on the entire network, which continued to expand the promotion volume of "hospitable Shandong Haopin Shandong".

Once the event was launched, it was actively responding to all sectors of society. The Jinan Cultural and Tourism Bureau, Yantai Cultural and Tourism Bureau, etc. took the lead. Yantai Mountain, Moon Bay, East Corridor, Longkou Nanshan and other scenic spots, followed by special districts such as the city and Chaoyang Street, followed closely behind. The beauty of Quanhai echoed the vitality and charm of "Heroy Shandong Good Pin Shandong".

As the first batch of brands in the "Haopin Shandong", brands such as Dong'er Ejiao, State Grid Smart, and Shandong Guo Porcelain also enthusiastically joined the publicity activities. The stories of their innovative development and pursuit of quality are praised.

Brand is the key to promoting regional industrial transformation and high -quality development. A good brand has a significant impact on local economic development and urban image creation. "Old -honored" Dong'er Ejiao proposed that "innovation is the best inheritance." In terms of brand building, Dong'er Ejiao takes the young brand connotation as the focus to actively explore "brand wake -up" and "brand renovation", innovate the new products, new eating methods, new scenes, and new stories of Dong'e Ejiao, It is presented in a variety of sensory and multi -sensitive forms such as "vision, taste, smell, listening, and touch" to create a new health consumer scene and make traditional Chinese medicine rejuvenating.

The "old name" is renewed, and the innovation of technology companies is the gene engraved in the bones. At the publicity and promotion conference of entering Beijing, the 5G intelligent power inspection robot appeared in the form of a "blind box", through 5G+artificial intelligence, can achieve independent inspections in the complicated environment of the environment. , It can also improve the efficiency of inspection, which is currently widely used in the national power grid. There are many companies such as State Grid companies that empower high -quality development with advanced technology, and there are many in Shandong, which provides strong support for the new advantages of shaping into high -quality development.

As one of the "top ten industries", the new material industry is the foundation of modern manufacturing and an important area of ​​high -tech industries. Shandong Guo Po has uniformly managed research and development through the technology center, established its own special research and development laboratory, and realized independent research and development of products. In recent years, our province has cultivated 2 national strategic emerging industrial clusters in the field of new materials, 16 "goose formation" clusters, and 31 clusters leading enterprises. This focuses on building high -performance fiber, composite materials, new metal materials and other industrial chains, and releases more new kinetic energy for high -quality development.

From the major power to the clothing and food, Shandong Haopin has won the favor of the market through continuously shaping and strong core competitiveness.

"As a local retail company, we shoulders the responsibilities that bring more Shandong good products to the people," said Wang Xianying, Wang Xianying, the office of Ginza Group. For consumers, the core of the signature of "Her Hao Shandong Shandong" is the word "good", which is a quality guarantee that is reassuring. At present, there are more than 100 "good product Shandong" brands that have purchased online and offline channels for Ginza Group. In June this year, Jinan Ginza Maanshan Store has launched more than 3,000 characteristic and selling "good products Shandong" products. Essence

Today, "window units" such as Jinan Coach Station and Shandong High -speed Service Area have also become the exhibition units of the "Heroy Shandong Haopin Shandong" brand. Through travel passenger flow, Shandong Haopin is installed in a suitcase, a trunk, and a brought direction. The whole country.

What is even more gratifying is that in this poster promotion activity, many brand companies that have not been selected for the "Good Pin Shandong" list have also shown a strong willingness to respond, saying that the company is vigorously grasping quality improvement and product promotion of products. I hope to be able to be selected for the second or even the third batch of "good product Shandong" brand soon. The brand leading role of "Good Pin Shandong" has been demonstrated.

"Seeing and learning from the selected enterprises is to require every brand to have a tireless pursuit of product quality." The relevant person in charge of the Provincial Market Supervision Bureau said, "Heroy Shandong Haopin Shandong" is a high -quality business card.The construction is a long -term project. It takes a long time to work for a long time."Several measures to promote" good product Shandong "to promote high -quality development" proposed that by 2025, the competitiveness of "Good Pin Shandong" will rank among the top regional brands across the country.Regional brand."Good guest Shandong Shandong" is a noun and a verb.Shandong is accelerating to move from a large brand to a strong brand province.

(Source: Volkswagen Daily)

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