Wheels Reading | New Tea "Friend's Circle" is listed on the market to understand the 100 billion markets of milk tea drinking

Fengkou Finance reporter Wang Xue

Since Naixue's tea was listed in Hong Kong stocks last year, the secondary market rarely appeared in new tea. But recently, the new tea brand and supply chain companies have ushered in a wave of listing. On the last working day before the holiday, Mixue Ice City, known as the "milk tea industry", completed listing counseling, and is expected to sprint A shares "the first share of new tea drinks". Earlier, many supply chain companies such as Dexin Food and Tianye Co., Ltd. have also disclosed IPO information. According to the report of Ai Media Consultation, the total size of the Chinese new tea market in 2021 reached 279.59 billion yuan. What contributions do brands make in this market that is tens of billions? What is the future market development trend? Fengkou Finance uses data to reveal a cup of milk tea market for you.

China's new tea market can be described as "crazy".

Data from Sky Eye Inspection shows that there are 329,000 companies in my country or business scope containing "milk tea" and the state of "milk tea" related companies that are in the industry, duration, movement, and out. The rapid growth has grown. Nearly 80 % of the "milk tea" related companies were established in the past five years. Since 2022, more than 37,000 registered enterprises have been added.

The competition of the new tea track is already a red sea. Many tea brands from the pitch, the original material, the price of the price, the supply chain, and the supply chain to the consumption scenario, accelerate the internal rolls, and find new market growth points. The Ai Media Consultation Report shows that in 2021, the size of the new tea drink in China reached 279.59 billion yuan, and the size of the new tea drink market in 2025 will reach 374.93 billion yuan.

The Chinese tea market stands on the wind, which is inseparable from the promotion of capital. IT Orange Data shows that in 2019, 2020 and 2021, the number of domestic new tea brand financing events was 6, 7, and 24, respectively, with financing amounts of 610 million yuan, 2.712 billion yuan, and 8.322 billion yuan, respectively. In 2021, the financing amount of the new tea brand doubled, creating a historical peak.

The cumulative financing of Huancha has the highest total financing, reaching 3.85 billion yuan; Naixue's tea and Mixue Bingcheng ranked second and third, respectively, with total financing exceeding 2 billion yuan. Well -known institutions such as Sequoia Capital, Gaoma Capital, and IDG Capital have shot many times. The help of capital allows these new tea brands to play an absolute advantage in the new round of competition, highlighting competitiveness in various segments.

The most profitable warrior was the military fire dealer. The more fierce competition in the front -end new tea brand, the more suppliers at the back -end.

Reference to Naixue's tea 2021 annual report can be found that in the cost distribution of new tea drinks, human consumption is the largest, accounting for 37.54%; followed by raw material costs, accounting for 36.92%; manufacturing costs are 7.77%.

Performance of the new tea industry chain, including the first industrial forms such as fruits, dairy products, small ingredients, and secondary industry forms such as packaging supply. With the emergence of the new tea drink, the rear supply chain company ushered in the wave of listing.

Behind the popular fresh fruit tea, there are two "selling watermen": field shares and Dexin food. Among them, field shares are mainly engaged in the research and development, production and sales of tropical fruits and vegetable products; Dexin Foods mainly produce fruit and vegetable juice thick pulp and various beverage accessories. In recent years, the two companies have grown rapidly and impacted the capital market.

The prospectus shows that from 2019 to 2021, the operating income of field shares was 290 million, 266 million, and 459 million yuan, of which the growth rate of revenue in 2021 was 72.57%; Dexin's food business revenue was 393 million, 357 million and 357 million, respectively. 529 million yuan, of which the revenue growth rate in 2021 was as high as 48.18%. From the perspective of net profit, the two have gradually stepped out of the haze of the epidemic and experienced high -speed development. The net profit growth rate of Tianye shares in 2021 was as high as 210.34%; Dexin Food's net profit growth rate in 2021 was 38.93%.

On the other hand, Jiahe Food, which has been listed, and coffee suppliers, has a significant decline in revenue and net profit in the first half of 2022.

Following the big brothers "lying and winning" more than "selling watermen". The awakening of the sugar reduction and sugar generation market allows sugar suppliers to increase its revenue and rapid growth in net profit. In the first half of 2022, Polarged Bao realized revenue of 1.383 billion yuan, an increase of 9.61%year -on -year; net profit attributable to mother was 90 million yuan, an increase of 40.60%year -on -year. Baoli Food, which has just turned to the new tea market, also gained something. In the first half of 2022, the company achieved revenue of 911 million yuan, an increase of 26.07%year -on -year; net profit of home mother was 92.763 million yuan, a year -on -year decrease of 3.86%.

The main supplier of the three yuan biosais is produced by moss glycol, as the main supplier of vitality forests, which has attracted much attention at the beginning of listing, but now there is a dilemma of both performance and profit diving.

Outer packaging supply chain companies are also "favorable" in the new tea market.

Xin Jufeng, which is mainly sterile, was listed on September 2 this year.From 2019 to 2021, Xin Jufeng's revenue increased from 935 million yuan to 1.242 billion yuan, with a compound growth rate of 15.24%; net profit increased by 157 million yuan from 116 million yuan, with a compound growth rate of 16.64%.In the first half of 2022, the company's net profit decreased by 10.72%year -on -year, mainly due to the rise in commodity prices and rising raw material costs.The Hangxin Life of the Jianlian Technology is similar to the IPO of the GEM IPO. It has focused on developing the production of biodegradable plastic products. In recent years, it has made "full of money".As the company with the largest revenue among the four suppliers, Jiamei Packaging lost money in the first half of the year. The main reason was that the financial expenditure of convertible bonds exceeded 20 million yuan, dragging down profits.

Although the new tea brand has intensified in 2022, consumption is a long -lasting track. Some people can pass through the cycle.When consumption enters the deep -water area, it also tests the ability of the supply chain and tests the suppliers behind "Naixue".

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