What should I do if the manufacturer does not sell after the Mid -Autumn Festival?

The annual Mid -Autumn Festival has passed, and the moon cakes at home may not be eaten yet. Family moon cakes have n’t finished eating. After all, it has not exceeded the shelf life and can continue to eat when it is free.

But what should I do if the manufacturers have not sold the moon cakes? There may be a lot of products left, and it is a pity to throw away, and it will expire soon.

Faced with this kind of problem, each manufacturer has corresponding response strategies, which can effectively solve the problem of overcurrent moon cakes.

First, supermarkets are sold at low prices. Many manufacturers' moon cake sales terminals are supermarkets. In order to dispel the concerns of supermarkets, a considerable part of the manufacturers can be returned. This step is still a bit troublesome for the supermarket. If it can be cheaply handled, it is the best.

Taking a local supermarket as an example, the price of moon cakes was sold at the original price three days before the Mid -Autumn Festival. By the two days before the Mid -Autumn Festival, the price was 10 % off, the price was 20 % off the day before the Mid -Autumn Festival, and the price of the price was 50 % off on the day of the Mid -Autumn Festival. After the Mid -Autumn Festival, the price became a 40 % discount.

For example, assuming the factory price of a box of moon cakes is 20 yuan, the wholesale channel requires 10 yuan, and the price of the supermarket is 30 yuan. The initial retail price of the supermarket may be 100 yuan. As the Mid -Autumn Festival is approaching, the price will become lower and lower until it will fall to 40 yuan. As long as it can be sold, it can also earn 10 yuan/box.

For consumers, it is really good to buy cheap moon cakes. For supermarkets, no return. For the manufacturer, there is no trouble in dealing with moon cakes.

If you can't sell it, and the number is not a lot, the supermarket may sell it at a low price to employees or send it to employees for free, so that employees can help digestion.

Unless the number is large and the company has a lot of funds, it is necessary to return the moon cake back to the dealers at this time!

Second, manufacturers are dealt with at low prices. When receiving the return of the moon cake, the manufacturer will treat to varying degrees according to the amount of moon cakes. If the number of moon cakes is not large, you can send it directly to the company's employees to be a man of water. If there are many moon cakes, it must be processed according to its own channels.

Some moon cakes were demolished into retail moon cakes and sold to towns at low prices to help consumers in the sinking market help digestion. Therefore, if you are a person who likes to eat moon cakes, you can wait for the Mid -Autumn Festival to go to the township market to buy it. Maybe you can buy a lot of good moon cakes.

Some moon cakes flowed to schools, nursing homes and other institutions. Especially the university cafeteria, you can see a variety of strange dishes. Just after the Mid -Autumn Festival, the cafeteria of a domestic university has launched tomato -fried moon cakes, so that students can't help but take pictures.

If it is not processed in the end, the moon cake will be sold to the feed factory, becoming the feed of animals, which is very nutritious.

Third, donation. Some companies determine the direction of moon cake according to their sales. Some companies can know their sales in advance, so they will donate to some welfare institutions one day or the day before the Mid -Autumn Festival, leaving a good reputation!

Of course, not all companies will not be sold in large numbers. Some companies are done according to the budgets of various channels. They do as much as possible, so there will be no waste of moon cakes.

Through observation, we will find that whether it is a company that is enough for moon cakes, or a large amount of backlog of moon cakes, it is not the ideal sales situation.

If our factory's annual production volume depends mainly on customer reservations, it means that we have lost the initiative of sales, which is equivalent to that we are just a custom factory and lack of personal brands.

If our factory tends to sell moon cakes through huge marketing channels, this will inevitably encounter the return of moon cakes.

So the question is, how can we achieve both its own brand and not allow the product to have a lot of inventory?

New inventions in the moon cake market may be needed here, moon cake coupons. The essence of moon cake coupons is not to sell moon cakes, but a kind of currency circulation. Everyone can earn benefits from it. Enterprises are not too wasteful.

For example, the moon cake worth 498 yuan, the price of the moon cake coupon is 300 yuan, and the retail price of the moon cake coupon is 400 yuan. After consumers buy it, they give customers a product with a value of nearly 500 yuan. If there are too many moon cakes at home, you can choose to treat the coupon at a low price, which can be recovered by about 200 yuan.

All of the orders that the company has received. For moon cake coupons sold by the company, only about 20%of moon cakes are required, because most people do not have time to exchange moon cakes.

This approach can not only avoid waste, but also allow people who receive moon cake coupons to have the opportunity to monetize. It is a way to get more.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

- END -