Huaihai Road adds first!Uniqlo's world's first store live broadcast room broadcasts

Go out of the entrance 4 of the Subway Station of Shaanxi Road, and it comes on the global flagship store of Uniqlo Shanghai Huaihai Middle Road. Recently, a lot of careful consumers have found that they have changed here. The original window position turned into an offline live room. It is reported that this is the first live broadcast room of Uniqlo's global store, bringing consumers a new experience in online and offline immersive live shopping to consumers.

Through the window glass, the reporter saw that there was a set of professional live broadcast equipment inside, and the live broadcasts were working hard to "sip" and show the new season to users through the Internet.

During the live broadcast period, the LED panoramic screen will explain the products according to the anchor and switch the scene with the naked eye 3D technology to allow consumers to feel the real atmosphere in their realm.

Consumers can watch online live rooms, or watch live broadcasts through the window of the store outside the store. The brand also launched online and offline interactive activities. Consumers participating in will have the opportunity to get souvenirs.

Many consumers will stop to watch for a while for the fresh gadgets of the store live room. Miss Bai -collar Ms. Lu told reporters, "The live broadcast room shopping has long been integrated into daily life, but the experience of online and offline shopping is different. I saw a offline live room here, and it feels quite fun."

It is reported that in the non -live broadcast period, consumers can also enter the live broadcast scene, take pictures of the landmark scene, and experience the experience of being anchor on the spot.

Live broadcast has become a new way for people to live, entertainment, and consumption today. Uniqlo said that with the official unveiling of the brand's first live broadcast room in the world, it means that from the initial "Live Live 1.0", "Explore Store Live 2.0" to the live broadcast experience entering the 3.0 era, it will continue to pay attention to in the future and commitment to digital development in the future. Science and technology empower the new retail experience innovation.

In order to actively respond to the creation of "international digital capitals" in Shanghai, digital development has "bloomed everywhere" in the Huaihai Road business district. Recently, the Huaihai Road Business District took the lead in entering the field of digital art and commercial districts nationwide to create a "digital art business district benchmark" demonstration area; aspect of enterprise, from Helt Hansen to launch 4D digital art space, K11 launched the first immersive digital craft culture culture The exhibition, to Uniqlo's world's first store live broadcast room. In business innovation, Huaihai Road has always stood up.

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