The supervision of the price of moon cakes and the number of packaging layers is further strengthened- "Slimming" moon cakes are more fragrant

Near Mid -Autumn Festival, moon cake consumption is hot again. In June of this year, the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry" jointly released by the National Development and Reform Commission, including the National Development and Reform Commission, implemented key supervision of boxes with a unit price of more than 500 yuan. Is this year's moon cake expensive? Is the packaging "three layers in the inside"? Are there any prices in accordance with regulations? The author recently visited a number of merchants, and found out.

Plastic moon cakes are popular

The major merchants in Beijing were overwhelming. The author found that "sky -high moon cakes" are difficult to see, and there are few moon cakes over 500 yuan on the market. The affordable moon cakes are favored.

"The most expensive moon cake gift box in our store is the Daoxiangya Moon of this Suzhou Daoxiang Village, 308 yuan. There are three floors, a total of 24 moon cakes, so the price will be higher than other gift boxes." Ms. Wang, a tirifier at the store, said that the best selling in the store is the 99 -yuan Beijing Daoxiang Village moon cake. The sales volume has nearly 2,000 boxes, and the two gears of 139 yuan and 169 yuan are also hot -selling models. "The bulk moon cakes are cheaper. Many customers buy a few bags when they buy."

"I'm here to buy a moon cake gift box for relatives, and the psychological price is around 150 yuan." Li Feng, who purchased in the store, told the author, "By the way, bring two pieces of bulk moon cakes you eat, like this Cantonese yolk like this 4.99 yuan Black sesame moon cakes are very good, catch a festive atmosphere. "

In Hema Xiansheng Tongzhou Xinxin East Street Store, the most expensive moon cake gift box in the store is the Seven Star of the Hong Kong Brand of 498 yuan. There are about 14 moon cake gift boxes with a price of 300-400 yuan, about 20 models of 200-300 yuan, and more than 30 yuan for 100-200 yuan. In Daoxiang Village in Beijing, the author saw that there are many moon cake gift boxes of 100-200 yuan, and there are many types of bumper moon cakes. There are ordinary moon cakes, Beijing-style moon cakes, and sugar alcohol moon cakes. The price ranges from 8-19 yuan.

"It feels that the moon cakes on the market this year have obviously become more affordable and more affordable. There is almost no high -priced moon cake in Huaqian." Mr. Zhang, who lives in Shenzhen, Guangdong, said to the author, " Seeing a gift box of about 200 yuan, it is not too expensive to get it. "

Innovate a lot, greener

The price of moon cakes is "slimming", what is the taste? Is the packaging synchronized "slimming"?

Liang Huan, who was buying in Hema Xiansheng Store, spent his eyes: Traditional bean paste, Wuren, Fresh meat moon cakes, moon cake flavors include custody, poplars, sweet coffee, crayfish ... In the end, she picked up China in China The "Qi Baimai Graphite Moon Cake" of the Cultural and Creative Center of the Art Museum and Hema Baking. "Putting 'Chinese painting' into the moon cake, it sounds interesting." Liang Huan said.

According to Tianxi, the R & D manager of Hema 3R Commodity Center, "Qi Baibai Graphite Moon Cake" is currently the longest preparation time for Hema Majia. In the second week of listing, the overall sales have increased by 3 times, which is very popular with consumers. This joint moon cake, 4 yuan 39.9 yuan, a total of 10 yuan per piece. The price is similar to the common egg yolk and five kernel moon cakes, and the packaging is very simple.

In order to make moon cake packaging "slimming" and lighting up the shelves, the State Administration of Market Supervision has previously released the "Restricted Product Excessive Packaging Requirement Food and Cosmetics" (GB23350-2021) National Standard No. 1 modification form, which will be implemented from August 15 this year. According to this mandatory national standard, the number of moon cake packaging layers must not exceed 3 floors; moon cakes with a sales price of more than 100 yuan, packaging costs must not exceed 15%of the product sales price; packaging materials must not be used as precious metals and mahogany materials; moon cakes should not be matched with. Other products are mixed.

Mr. Gao Gao, a tirifier of Hema Xiansheng store, said that most of the outer packaging and internal packaging of the moon cake gift boxes in the store are mainly streamlined. out of stock."

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