News Observation: New Mid -Autumn Festival Meteorological Diversity Consumption add vitality

Author:CCTV Time:2022.09.11

CCTV News: During the Mid -Autumn Festival holiday, under the premise of doing the premise of preventing and controlling the epidemic, China aimed at the "reunion economy". The market is vibrant and vibrant.

The Mid -Autumn Festival market, Hanfu garden, lantern boat banquet ... During the Mid -Autumn Festival holiday, there were many colorful experience activities in China, providing the public with a variety of holiday consumption options. In particular, the "moonlight economy" extended by the "moon -viewing" adds a fire to the night tour of night tour. In Chongfu Town, Tongxiang, Zhejiang, residents of various villagers are wearing traditional Song clothes, raising the lights to the moon, and the cohesive Song City, which is carefully arranged by roaming, innovate the cultural connotation of the Mid -Autumn Festival on the basis of inheritance.

During the Mid -Autumn Festival, Nanjing carried out more than a thousand exciting events such as forest concerts and Bridge Lantern City with the theme of "Ten Men's Light Night Jinling". In Chaotian Palace Street, traditional food and small items related to the Mid -Autumn Festival are well favored. Walking the streets and lanes, watching the lanterns, people enjoy the beautiful time of the Mid -Autumn Festival.

Faced with the upgrading of consumer concepts and the iteration of consumer groups, many "old -fashioned samples" also brighten "new consumption" in traditional festivals. Guangzhou's "old -fashioned" has transformed cross -border transformation, vigorously developed cultural creativity, characteristic catering, etc., and the strong Lingnan Fengyun led people to stop.

During the holidays, many places have issued consumer coupons and launching rich activities to promote consumption recovery. Xiamen focuses on fashion consumption hotspots such as shopping, home appliance vehicles, and night economy, organize multiple activities, and invest in consumer subsidies to make consumption "combination fists". Hubei issued the second round of "Hui Shopping Hubei" consumer coupons. During the Mid -Autumn Festival, it can be used in shopping malls, supermarkets, and catering places to meet the needs of different consumers.

As the essential protagonist of the Mid -Autumn Festival, most of the moon cakes are "light" this year. Green and low -carbon, which can be used for secondary use, become mainstream, and festival consumption is more green and environmentally friendly. Giving more social attributes to goods have become a major feature of the Mid -Autumn Festival consumer market. Cross -border joint moon cakes, Mid -Autumn Festival stamps cultural and creative gift boxes have won the favor of consumers in a trendy and fashionable way.

The analysis pointed out that in various places, it focuses on festivals such as "Golden Nine Silver Ten" and Mid -Autumn Festival and National Day. It is expected to further restore and activate consumer scenarios to build a new consumption scene through digital empowerment, business and travelers, and promote consumption. Continue recovery.

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