Three -sophisticated views and essentials

Editor's note: The book "San Jing Management" is the result of the chairman of the China Listed Companies Association and the chairman of the Chinese Enterprise Reform and Development Research Association Song Zhiping. In more than 40 years, the results of repeated practice and summary of the business management career of the corporate business management have clearly clarified. The theoretical framework systematically expounds the business management of the enterprise, is also grounded, fits the frontiers of the enterprise's practice, and has a reference significance for improving the level of management and management of various types of enterprises and creating a comprehensive competitive advantage.

In order to solve the confusion of the organization, operation and management of the enterprise, and drawing experience and wisdom, Zheng Chenglie, chairman of the double gun technology, specially organized the company's cadres and employees to thoroughly study this book together. In the process of learning, in order to facilitate everyone to master, Mr. Zheng Chenglie sorted out some of the views and essentials in the book. Here are specially shared with entrepreneurs and readers interested in business management.

01

Organicity

Organizational refinement focuses on corporate governance, management and control models, and organizational organizations. Its core goal is to establish a hard -working and efficient organizational system to solve the problem of organizational competitiveness of enterprises in growth.

Standardization of governance

1. Management cannot replace governance

1) The purpose of management is to reduce costs and improve efficiency; governance is to prevent risks and increase company value.

2) In the company's governance, the most important thing is the company's independence, that is, the independence of the legal person's property rights.

2. Great companies need great board

1) The board of directors is the company's leadership and decision -making level, and the strategic force of the company's decisive market.

2) Open the six principles of the board of directors: Let the directors fully grasp the information, do a good job of the bill, discuss it, discuss major issues, pay attention to the communication with strong directors, and the independent, open and inclusive board culture.

3. Good company must have a good mechanism

1) The owner is enlightened, and the mechanism is scientific and effective.

2) Can be divided into good money and can handle the relationship between various interest groups.

4. The ultimate purpose of the enterprise is to make the society better

Attach importance to economic indicators and financial indicators, and also attach importance to social benefits and social responsibilities.

Functional level

Enterprises with a certain scale can clearly divide decision -making centers, profit centers, and cost centers.

1) Decision -making center → Decision -making master, responsible for the headquarters, not engaged in specific productive activities, and is responsible for strategic management, resource integration, investment and other decisions.

2) Profit Center → Marketing Master, is responsible for the specific business platform, responsible for market development, collecting and selling, business optimization, etc.

3) Cost center → Cost killer, is responsible for the factory, responsible for the quality, safety and environmental protection of products and services.

Platform professionalism

1. Specialization of firm business development

The company affiliated by the group adopts professional operation; the overall business of the group can be moderately diversified to form an hedge mechanism.

2. Create a specialized new (specialized, refined, specialized, novel) "Little Giant"

Enterprise growth should first become a "little giant", then become a "single champion", and then become "invisible champion".

3. The business platform cannot be separated from the "obsession"

The obsession is the person who is interested in his work, tirelessly, do things, do things, be a business, do a party, love one, and a line.

4. Professional division of labor without separate labor

1) Enterprise "control": "management" is to use the system, "control" is to grasp the key points, without leakage, without control.

2) Enterprise management and control should eradicate "two chaos": chaos in power, multiple governances, do not know who to listen to; investment chaos, investment decisions cannot be highly concentrated.

3) Enterprises implement "lattice management and control": divide many companies in the group into different grids. Each enterprise can only move in its own grid to give a lot of space.

4) Remove the barn effect (non -cooperative behavior between community organizations within the enterprise's self -containing system) and solve the problem of horizontal communication and collaboration.

Institutional refinement

1. Prevent "big enterprise diseases" (bloated institutions, people floating in, low efficiency, low morale, low investment and management out of control). Ko Kai on the word "reduction", slimming and fitness, continuously decompression, and enhanced the core competitiveness of the main business.

2. Timely "pruning" for the enterprise: reduced levels, institutions, reducing staff, reduced costs, and improve organizational competitiveness and organizational vitality.

3. Establish a learning organization. Use time to learn and use your mind to work. Through systematic learning and exchanges and interactions, the goals are continuously aggressive, self -renewal, and overall improvement.

4. Strengthen the literacy education of corporate cadres to achieve "four fines and five": carefully do people, do things, carefully use power, and make friends with elaboration; Essence

02

Refined management

Fine management is a set of management concepts that reduce costs and improve quality. The quality of "fine", the cost of "fine", the management must be fine to every process and job position, which is the core content of fine management. Find 4 words in accordance with fine management: early, fine, fine, real.

Management of management

1. Organize and rectify: Everything starts from the details

1) The first two steps of the 5S on -site management (the latter three steps are: cleaning, cleaning, literacy)

2) Being an enterprise is a process of precipitation. It is not a trivial matter, but the principle and culture of the enterprise.

2. Three -five integration: from scale expansion to organic growth

Wuhua operation mode: integration, moderate, institutionalization, process, digitalization.

Five concentration management model: marketing concentration, concentration of procurement, financial concentration, concentrated investment decision -making, and technical concentration. Five types of key business indicators: net profit, product price, cost, cash flow and asset liabilities.

3. Eight major construction laws: the magic weapon for business victory

Eight major construction methods: five concentrations, KPI management, zero inventory, counselor system, benchmarking optimization, price -based profit, core profit zone and market competition.

4. Six -Star Enterprise: Standards for Good Enterprises

Six -star enterprise: good performance, fine management, first -class environmental protection, well -known brand, security and stability, advanced and simple (in terms of process, equipment and other operating facilities, be willing to spend money, and spend less money on non -operating facilities investment, try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try. Simple).

Cost -benchmarking

1. Optimization of benchmarking: cost reduction and efficiency increase

1) Optimization of benchmarks include both the external benchmark and the internal optimization.

2) Optimize the four key points in the process: cultivate performance culture; find outstanding internal and external benchmark enterprises with outstanding performance; regular discussions, summarize experience, form templates, and promote rapid promotion; implementation improvement.

2. KPI management: let the manager get used to talking in numbers

The core of KPI management is digitalization, divided into three stages: formulating guidelines, dynamic adjustments, and targets.

3. Zero inventory: speeding up capital turnover speed

1) Zero inventory is a concentrated manifestation of lean production. "Essence" requires that the production factors that are invested are less and refined; "Yi" requires all business activities to have economic benefits.

2) Zero inventory is not equal to the inventory is zero, but is close to zero. Zero inventory also includes zero inventory of receivables.

4. Counselor system: long -term mechanism for employee training

Using the group's talent, technology, and management advantages, the newly entered corporate instructor, supplemented the "shortcomings" in the shortest time, exerting potential early to generate benefits.

Quality consolidation

1. All members participate: do a good job of quality, everyone is responsible

1) Product quality is the sum of all aspects of corporate activities and the total work of all personnel. All employees must care about quality issues, and everyone do their job well.

2) Make quality work through various activities such as quality education, quality control, self -inspection, mutual inspection, intermediate random inspection, supervision, and quality improvement.

2. Five excellent strategies: excellent skills, high -quality, excellent service, super prices, excellent profits, that is, to win good prices and profits with good technology, quality and services, and only good prices and profits can support good technology, Quality and service.

Financial stability

1. The foundation of corporate stability is financial stability, and the core of financial stability is cash flow.

2. The main points of comprehensive budget management

1) Highlight strategic leadership

2) Highlight management concepts

3) Highlight the budget execution

3. Cash is the blood of the enterprise

1) Cash is the blood of the enterprise. If the cash is controlled, it will grasp the lifeblood of the enterprise.

2) The basic task of cash management is to ensure cash income, expenditure with cash support, and achieve cash flow profits.

4. Control two gold (inventory funds and receivables) to reduce the risk of funds.

5. Fund concentrated management

By giving full play to the advantages of the group's capital, we will develop and effectively centralize management and coordinate resources to improve capital efficiency and economic benefits.

03

Lean

The management is leaning around business selection, product innovation, and market segmentation. Its core goal is to establish an operating management system that is prioritized to solve the problem of sustainable profitability.

Nuclearization of business

1. Be a business according to common sense

1) Practicalism: Make good products, provide good services, and create good economic benefits.

2) Professionalism: Being a company must focus on professionalism.

3) Long -termism: For a long time, adhere to the main business.

2. Enterprises should focus on the home skills

1) Highlight the core business

2) Create core expertise

3) Refinement core market

4) Grasp the core customers

3. There must be a rhythm of enterprise growth

1) Enterprises cannot grow up quickly, grow steadily, stabilize, and step by step.

2) Enterprises should prevent risks, let risks be controlled, pay attention to the cycle, research cycle, and learn to respond to the crisis.

3) Enterprises should avoid decline and re -creation excellence: After the scale is larger, we must have awareness of worry; highlight the main business when expanding; you must not take it lightly when the crisis occurs. ", Should be used for the right medicine and effectively solve it.

Innovation and effectiveness

1. Innovation is a new combination of production factors

1) Innovation includes product innovation, technological innovation, market innovation, resource allocation innovation and organizational innovation.

2) Scientific discovery is the basis of technological inventions, and technological inventions are the foundation of enterprise innovation.

3) Enterprises must attach importance to the development and development of high -tech, but also the development and application of low -tech.

2. Enterprises should implement effective innovation, purposeful innovation, innovation in familiar fields, organizational innovation, and effective management of innovation.

3. Innovation models can be rely on, innovation models include: independent innovation, integration innovation, continuous innovation, disruptive innovation, and business model innovation.

4. Capital is the leverage of innovation

1) Listed companies are economic compressive stones: a large number and large volume.

2) The role of the capital market: support the growth, development, innovation, and transformation of enterprises.

3) Make full use of financing instruments. Enterprises can hold share/share, private equity funds, and secondary markets.

Market segmentation

1. Three curves of business development: the transformation and upgrading of existing industries, new technologies and new industries, and new formats. 2. Transformation instead of turning career

1) Based on the industry, based on the existing business, we will continue to improve quality and efficiency and upgrade, and use new technologies and new business models to transform traditional industries.

2) Through market segmentation and continuous technological innovation, extend along the industrial chain, continuously develop new products, increase the added value of the product, and find your own living space.

3. The direction of corporate transformation: high -end, digital, low carbonization, serviceization

4. Customers are the foundation for the survival of the enterprise

1) Only customers can survive and create loyal customers.

2) Walking in front of customers and markets, provide more distinctive products or services, create customer needs, and attract and cultivate more long -term customers.

Optimization

1. Enterprises should have the initiative to pricing

1) Enterprises must not only pay attention to sales, but also pay attention to prices.

2) Enterprises are not passive adapters for prices, but should have the initiative of pricing.

2. Price Benti: a new profit model

1) From quantitative principal to the price of interest: Enterprises must shift from the "profit -making multi -selling" method to "stabilization, quantity, and cost reduction" to obtain profits.

2) From competition to competition: excessive industries from competition to competition, realize the orderly development of various enterprises.

3) High -quality and high -quality prices: Quality, the highest price.

3. Value creation: Cooperation of products and capital

1) Realize value through the capital market amplification and advance.

2) Listed enterprises should tell the value of innovative stories to increase value, but it is necessary to enhance performance to support the high -quality development of enterprises.

4. Do high -quality listed companies

1) Improve the quality of listed companies, the core is to regulate corporate governance and do excellence.

2) Outstanding main business, standardized governance, excellent performance, improvement of core competitiveness, and social responsibility.

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