"June 18" Sichuan e -commerce attracts 55.68 billion yuan in liquor, projector and other Sichuan goods hot -selling

On June 20, the reporter learned from the Sichuan Provincial Department of Commerce that on June 1-18, Sichuan realized 55.68 billion yuan in online retail sales, an increase of 12.1%year-on-year, and the scale ranked 8th in the country. , 12.6 percentage points across May.

During the "6 · 18" network promotion period, Sichuan coordinated online consumer activities with Sichuan goods e -commerce festival to support key e -commerce platforms to make bailout "combination boxing". Companied by the company, it has promoted quality Sichuan goods to sell nationwide and sells global.

First, green intelligence, home fast -moving consumer, health sports and other products are selling hotly. Foods, digital, and home supplies represented by liquor, projectors, and paper pumps have become structural consumption highlights. During the "6 · 18" period, Sichuan physical network retail sales were 40.59 billion yuan, an increase of 14.2%year -on -year. Food health, 3C digital, and home improvement and home decoration rankings in the top three industries, realized online retail sales of 9.58 billion yuan, 7.12 billion yuan, and 5.66 billion yuan, and the industry accounted for 23.6%, 17.5%, and 13.9%, respectively. The sales popularization of brands such as Wuliangye, XGIMI Technology, and All -Friends.

Second, subdivision of quality Sichuan goods is well -favored by consumers, and Sichuan tea has increased significantly. In recent years, Sichuan has focused on the construction of the "special product online goods base" and "e -commerce new business base", focusing on the cultivation and creating a number of regional dominant brands and new e -commerce talents. The competitiveness of the industry has improved significantly. Sichuan wine, Sichuan tea, and Sichuan tunes have realized Internet retail sales of 4.16 billion yuan, 1.33 billion yuan, and 460 million yuan, respectively, a year-on-year increase of -1.8%, 12.7%, and 5.6%, respectively. The speed of 0.6 percentage points is a highlight of the "6 · 18" event this year.

Third, the service -oriented consumption gradually recovered, and the catering and tourism recovered steadily. During the "6 · 18" period, Sichuan service -oriented network retail sales achieved 15.09 billion yuan, an increase of 7%year -on -year, which was 15.1 percentage points across May. From the perspective of the industry, the retail sales of online catering networks have achieved 4.2 billion yuan. Prefabricated dishes and crayfish have become the protagonists on the table. The retail sales of online achieved 5.18 billion yuan, of which the package products suitable for flexible travel are popular with consumers.

Fourth, the momentum of the consumer market has accelerated the release of the kinetic energy, and agricultural special products have been accelerated to the city, and the fruit has become the best -selling agricultural special product. During the "6.18" period, rural Sichuan realized network retail sales of 15.59 billion yuan, an increase of 20.6%year -on -year, and the growth rate was 8.5 percentage points higher than the province. Among them, the retail sales of agricultural products achieved 3.28 billion yuan, an increase of 18.2%year -on -year; The drinking and herbal medicine industry achieved 940 million yuan, 870 million yuan, and 330 million yuan, respectively, accounting for 28.6%, 26.6%, and 10.2%, respectively.

Fifth, live broadcast e -commerce increases the promotion popularity, and traffic empowers small and medium businesses. Incorporating potential interests with high -quality content such as short video and live broadcasts, and helping the majority of merchants to increase production through good live broadcast rooms, big -promoting theme lists, key goods support, and traffic brand support. During the "6.18" period, Sichuan live transaction volume cumulatively 6.47 billion yuan, an increase of 16.8%year -on -year, and the number of live viewers reached 530 million. Aesthetic, beautiful makeup, daily life, fresh ingredients and other industries are loved by consumers, and online sales are better.

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