SF announced that the courier would lose money if he could not come to the door?The service war in the express industry is about to start?

In the Chinese express industry, SF is undoubtedly the most concerned company in the market. For many years, SF has always been a leading company in the express delivery industry with relatively expensive prices and relatively good services. Just lose money, many people are asking if the service war is about to start after the express delivery price war?

1. SF announced that the courier would lose money if it would not come to the door?

According to the Southern Metropolis Daily, SF Group announced in its WeChat account that from that day, the service commitment of “do not come to the door and promise to pay” in 50 major large and medium -sized cities across the country. If the SF courier does not obtain the recipient's consent and fails to send it according to the standard, the recipient can give feedback to SF. After the customer service is verified, the recipient can get a 5 yuan customer experience to ensure the red envelope. The red envelope can be used as a deduction amount when placing an order again. The measures will gradually begin to the country. According to SF official website, in pilot cities, except for large (land transport series), small (cabinet to cabinet, convenience box), cold transportation (TOB scene), and international products, the remaining products are within the scope of compensation.

A number of couriers who are "four -pass and one -Da" (referring to the five courier companies of Shentong Express, Yuantong Express, Zhongtong Express, Best Huitong, and Yunda Express) told reporters that it is helplessly not delivered to the door. The daily dispatch is three or four hundred. According to the 8 -hour work time, it is basically impossible to complete the average request for more than one minute. If it is not completed on the same day, it will be fined.

On September 5th, SF announced the initiative of "losing money if you did not come to the door." The reporter found that most netizens expressed support for the commitment. Some netizens believe that SF's move may have a leading role in the express delivery industry; some netizens said that they began to receive a confirmation phone from SF Courier; some netizens believed that the effect was to be observed; In the information screenshot, complaints still have SF Express directly put into the express cabinet.

2. Is the service war for express delivery?

To be honest, seeing the current courier announced by SF will lose money without sending it to the door. This approach actually makes people feel more like a marketing activity. What should we think of this?

First of all, on the entire express delivery market, the current express delivery market has a phenomenon that courier does not come to the door. In fact, it is normal. This is because the delivery cost of the entire market is very low. For courier For example, if each order is delivered to the door, it will undoubtedly pay very high market costs. In order to complete their own order, the courier may really do this. It is possible to drive the courier to deliver each courier to the door. SF may have more advantages in this regard. As the most successful express company in China, SF has firmly occupied the market position of the high -end express delivery industry in recent years. Under such a background, SF can achieve higher benefits with his own advantages.

Secondly, SF has actually basically achieved the phenomenon that express delivery can be delivered. Therefore, for the current SF, the so -called promise is more of a marketing method. Through this kind of marketing hype event, it is undoubtedly important for SF brand management, but for the entire market, this approach is more than a comparison for the entire market. Normal market performance, the development of SF overall express delivery does not need to promote the improvement of the overall delivery level through this approach.

Third, for the entire express delivery industry, although we already have a clear analysis and judgment before, we believe that the entire express market will be transformed from the previous price competition to service competition, but we must fully realize that for the current current For the entire market, the courier trapped in the market. The contradiction between the courier in the huge single volume and the low unit price may be the biggest problem in the entire market. If this problem cannot be effectively resolved, it is not effective. It may not be very easy for the courier to deliver the courier to the door.

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