Where did the "1 yuan food" go?

Where did the "1 yuan food" go?

As soon as the autumn arrived, the previous cool heat caused the demand for beverages, popsicles and ice cream to increase. Many outdoor workers found that the "1 yuan" food that used to cool down the heat in the past has become increasingly rare. The reporter also found that the business maps of these low -cost foods on the market have gradually narrowed, and consumers are increasingly calling for "1 yuan food".

1 yuan ice cream is not extinct yet

"1 yuan food" refers to low -cost foods with a price of about 1 yuan. With the development of the times, they have rarely appeared in stores and supermarkets, and gradually faded out of consumers' sight.

Recently, high -priced ice cream has caused heated discussion on the Internet. The reporter found through field visits that although the overall low -cost ice cream accounted for a large proportion, a few corners of the money and 1 yuan low -cost popsicles and ice cream were still available in some shops and did not make a lot of noodles. Some households' ice cream is equivalent to more than 1 yuan per pair, and some are less than 1 yuan. For example, the 20 -loaded Yili Pudding has a price of less than 20 yuan in the supermarket.

Xiaochu, who lives in Changping District, Beijing, told reporters that the popsicles and ice cream around 1 yuan are still easy to buy in the community store, but it is not easy to buy on the street, and it is more difficult to buy in a large shopping mall. "The weather is hot, and eating the roots of the roots is just needed, but the ice cream with a dozen dollars is still very distressed."

Through visiting, the reporter found that ice creams under 5 yuan on the market rarely appeared, and many stores were difficult to buy. Ms. Han, who likes to eat ice cream, told reporters: "Ice cream is no longer less than 5 yuan. This product is more subdivided now, pays attention to low -fat health, and the price has become increasingly not 'friendly'."

1 yuan mineral water is also becoming more and more "rare." Zhao He, who needs to walk to get off work every day, told reporters: "It is inconvenient to take the water to take water and water, and it cannot be guaranteed to be ice. If you drink 3 bottles of mineral water every day, the unit price is 3 yuan close to 10 yuan." Now Zhao He likes to buy it Binglu is a mineral water with a retail price of 1 yuan, but Zhao He said that such low -cost mineral water brands are becoming more and more difficult to buy.

1 yuan food situation is not easy

Although it is not extinct, the low -cost food situation of about 1 yuan is very difficult. In the era of increasingly pursuing high -quality products, the "1 yuan product" has a low sense of existence and the possibility of market share is possibly shrinking.

Most stores are not inclined to sell low -cost foods the primary cause of their production shrinking, and it is also a direct reason for consumers to buy. The owner of a street shop on Wenhua Road, Changping District, Beijing said to the reporter: "The refrigerator and the store are so large. If there are more low -cost ice cream and mineral water, you can’t place higher prices. At the sales volume, low -cost products should be income less. "From this, they will not consider too much low -cost food when they buy.

Gradually reduce the production of low -cost foods, and the merchants themselves are also distressed. According to industry insiders, the cost of a bottle of mineral water, except for channel costs, water sources, packaging, and logistics costs are the most basic. In recent years, due to the increase in related costs, the price is difficult to obtain profits, or even a loss if the price does not rise. Ice cream companies also say that the increasing cost of labor costs and refrigeration is the main reason for the increase in the price of ice cream.

In addition, with the increasingly stringent supervision of low -cost foods, some merchants have gradually abandoned production. For example, the reporter learned that some areas have distributed the distribution of "five -haired food" sellers in the jurisdiction, registering the management of brand information to strengthen control, and establish a special supervision ledger for "five -haired food". For "five -haired food" that cannot be traced, the operators will be ordered to remove or suspend or rectify. Although these measures help to improve food safety, it also increases the actual cost of "1 yuan food" and has a certain impact on the enthusiasm of enterprises.

Consumer call

Under the continuous exposure of the news of various "assassins" of various foods, many consumers call for low -cost drinks and ice cream and other foods.

Xiao Sheng, who just graduated from college, told reporters that she likes to eat small snacks. "A small bag, the price has not changed much, and I want to eat it every time I eat it. What we lack now is such a low price and delicious food. Snacks. "

The reporter learned through the visit that some low -cost foods can drive greater sales. A small shop owner who runs ice cream and beverage in Haidian District, Beijing told reporters: "This year is hotter, old popsicles alone, it is no problem to sell five or six hundred a day, and the water is sold well." In hot weather, in the hot weather The cheap ice cream is more attractive. At present, the total profit of the old popsicle with 1 yuan has exceeded the retail price of more than 4 yuan.

A shop near the South Metro Station of Beijing Lishui Bridge told reporters that since July, hundreds of bottles of mineral water and drinks can be sold every day. Among them, 90%of customers buy ice drinks. "1.5 yuan and 2 yuan mineral water are the most popular. The overall proportion of mineral water brands with more than 3 yuan. Drinks are also like this, and sales of more than five or six yuan are relatively limited."

Market analyst Liu Huan believes that some companies are now easily taken away by others, and they pay more and more attention to outside packaging and trendy. This is of course the development trend of the times. Not conducive to boosting sales.

Chen Zhongyun, a professor at the University of Political Science and Law, believes that consumers call for cheap foods to consider the demand for returning to food and beverages itself. "Mineral water is quenching thirst, popsicles are the heat of the heat, and how beautiful the packaging does not replace the original value. Many consumers desire to return to the essential needs of the goods. In this regard, producers should reflect."

Source: Original Title of Workers' Daily: The business map of "1 yuan food" gradually disappeared, but the actual sales space is large "

Reporter: Liu Bing

Responsible editor: Zhang Ziqing

School pair: Guo Yanhui Meng Yahe (intern)

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