Light "Face" focusing on "Lizi" moon cake "light -fitting" listing and returning to traditional advocacy of health

The Mid -Autumn Festival is indispensable to eat moon cakes. A few days ago, the National Development and Reform Commission and other departments made clear requirements for moon cake packaging. In the past few days, the reporter visited the market in many places that most of the moon cakes this year were "light" into battle. Green and low -carbon, packaged and secondary packaging became the mainstream.

The newly released new moon cake packaging regulations clearly require that the number of packaging layers of moon cakes should not exceed three layers. It should not be replaced with other products, and the packaging materials shall not use precious metals and mahogany materials. The reporter visited some shopping malls in Beijing, Henan, Shandong and other places that this year's moon cake gift boxes basically meet this standard. Most of them are simple in style, and most of them are packed in single -layer packaging.

Shandong citizen: There was only a few moon cakes in a large moon cake box in the past. It is undoubtedly a waste. Now the moon cake box is streamlined than before, and there are more moon cakes inside.

Multi -place business super staff told reporters that the new rules of moon cake packaging have clear requirements for materials, layers, and gaps. Therefore, from production and purchase to placement, the various details of the moon cake gift box this year generally reflect the concept of light and green. Essence

Yu Dazhi, deputy general manager of the old -fashioned company: All of our packaging are also very compact, without more than 30%of the gap rate. The concept is light packaging, heavy products, and culture.

Moon cake packaging secondary use becomes a debris storage box

While the moon cake packaging "slimming", it also worked hard on the second time. The staff of this shopping mall in Shandong told reporters that Mid -Autumn Festival, the moon cakes they sold, and the outer packaging can be used in secondary time, accounting for more than half, and it is also more popular than ordinary moon cakes. After simple folding, the outer packaging of this moon cake can be turned into a debris storage box, stationery box or jewelry box.

Mooncake prices are more affordable

After removing cumbersome packaging, the price of moon cakes is more close to the people. The reporter visited the market in many places that the price of moon cakes in gift boxes this year is generally between 60 and 300 yuan, and the price of bulk moon cakes is more than ten to twenty yuan per catty. Data from e -commerce platforms show that Mid -Autumn Festival, the moon cake gift box with a price of about 200 yuan is the best.

Light "face" to focus on "Lizi" to return to tradition to advocate health

Not only is the packaging simpler and green, the reporter found in the interview that whether it is moon cake fillings or Mid -Autumn Festival gift boxes for relatives and friends, everyone pays more attention to returning to tradition and advocating health concepts.

In the Mid -Autumn Festival Gift Sales Zone of a large chain of a large chain in Zhengzhou, Henan, the reporter saw that the festival gift box, including moon cakes, red dates, nuts, etc., has become a hot spot for consumers to buy before the holiday.

After visiting the market in many places, the reporter observed that in the Mid -Autumn Festival, the categories of traditional five kernels, salt and pepper, red beans and other fillings were still welcomed by consumers. The alcohol moon cakes and fruit moon cakes with low -fat and low -sugar concepts became the new favorite in the market. In addition to the traditional moon cakes such as the traditional Wuren, Lotus Rong double yellow, and tap red, which are supplied to the traditional moon cakes, they also have more than ten kinds of ingredients such as oatmeal, wolfberry, quinoa, and more than ten kinds of ingredients. The delicious grain filling, combined with the formula of the fur cakes and sugar alcohol, returns to tradition and advocates health.

Classical and fashion collision cultural and creative moon cakes are favored

While advocating simplicity and health, some Mid -Autumn Festival moon cake gift box launched in the market this year cleverly integrates national tide culture and fashion elements. Consumers also feel the pulse of the times while tasteing traditional culture.

This year, many museums have launched cultural and creative moon cakes, incorporating unique collection of cultural relics. The "Yisai" reunion moon cakes of the Shandong Qingzhou Museum, the prototype of the cake noodle pattern is the collection of treasures — the Han Dynasty "children and grandchildren" jade, which means "children and grandchildren Sun Yifu IKEA". The traditional method is filled with a strong cultural charm.

The Sanxingdui Museum launched 5 cultural and creative moon cakes this time. I hope that the God Tree series will be modeling through 3D modeling, which vividly restores the shape of Sanxingdui bronze god trees.

Li Xuelin, staff member of the industrial development stocks of Samsung Dui Museum in Sichuan: The design of the sense of technology and the connotation of ancient Shu culture has made this year's moon cake more popular with young people. Everyone can feel the culture of ancient Shu while taste the moon cake.

In Mid -Autumn Festival this year, innovation Chinese style has become a major feature. This moon cake packaging box, creative inspiration comes from the traditional culture of Dunhuang. Its shape is two symmetrical round tables with fish bone decorative patterns. The four auspicious beasts such as Yima and Shoubaolong imply auspicious.

This "Qi Baimai graphic moon cake" is based on Qi Baishi's "Small Water Bridge", "Flock Shrimp", "Hibiscus You Duck" and "Salted Egg Small Worm" as the prototype, customized four flavors. Promote environmental protection and low -carbon, and the outer packaging uses a simple ink style.

While traditional culture is shining, fashion elements are also incorporated into the moon cake market. On the eve of the Mid -Autumn Festival, Shenzhou No. 14 Aerospace Micro -out of the cabin has attracted much attention. In Beijing, this moon cake gift box that integrates aerospace creativity and Mid -Autumn Festival reunion has attracted many citizens to come to buy.

Moon cake "slimming" refreshing holiday

After the "hard core" measures for over packaging and "sky -high" moon cakes, the reporter felt that consumers were more inclined to buy lightweight, environmentally friendly, beautiful, flavored, and cultural moon cake gift boxes by visiting the moon cake market of the Mid -Autumn Festival this year. Merchants also use sustainable packaging materials to introduce the concept of green circular economy, so that moon cakes "return to the truth". This Mid -Autumn Festival, we eat the original taste of moon cakes.

- END -