This summer, the total order of Hubei Hotels increased by 64%compared with last year, and Wuhan tourists received the leading volume of China.

Jimu Journalist Liu Wei

Correspondent Zhang Dawei

On September 9th, China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) and Ctrip Group released the "2022 Summer Tourism Summary and Trends Outlook Report", which was affected by the exfoliating epidemic and high temperature weather in many places. Slow. The first half of the market has performed well, and the second half of the situation has been greatly affected by the epidemic situation. The scope of the epidemic situation on the tourism market has been significantly reduced since the implementation of precision prevention and control.

Summer summer tourism demand is strong

According to data from the National Climate Center, this summer is the hottest in the same period of 60 years, and the overall temperature in the south is high and the duration is long. Summervoving tourism in the southern region is the primary choice of tourist travel.

In mid -July, long -range summer heat evasion grew rapidly. Affected by the epidemic, the surrounding summer vacation lived in the mainstream. According to the Ctrip platform data, the increase in the order of summer avoidance in August is 8 percentage points higher than that of cross -provincial summer summer tourism. Throughout the summer, the average price of product customers across the provincial summer avoidance decreased by nearly 30 % compared with last summer.

While shrinking the overall market of summer tourism, structural highlights occur. "Leisure Summer", "Drifting Water" and "Seafront Holiday" theme tourism is favored by tourists, and product reservations have increased significantly compared with the same period last year. Judging from the 10 most popular long -term long -term summer tourism routes with the highest reservations, Yun, Gui, and Sichuan are the main tourist destinations. There are 7 lines on the list.

Wuhan tourists are leading in Central China

From the perspective of popular tourist destinations, the Southwest and South China are high, accounting for 8 among the top 20 popular destinations, namely Guangzhou, Chengdu, Kunming, Guiyang, Chongqing, Shenzhen, Dongguan, and Foshan. North China, Northeast, Central China, and Northwest China, Xi'an, Beijing, Wuhan, Zhengzhou, Changsha, Changsha, Changchun and other cities with summer tourists are leading the country.

From the perspective of the net inflow of the provincial area, in the summer of 2022, the overall net inflow volume of the country was less than the same period in 2021. The passenger flow was moved to the south to the south compared with the same period of 2021. In the summer of this year, 20 provinces (cities and autonomous regions) across the country achieved net inflows, and the net inflows in the south of the Yangtze River and some provinces in the northwest of the Yangtze River were high.

The epidemic has brought uncertainty, and tourists' decision -making decisions have been significantly shortened in advance, and they have become a common choice when traveling. In the summer of this year, the comparison of booking tickets for more than 5 days in advance decreased by 17%in 2019, and the reservation of air tickets 1-5 days in advance became the mainstream.

Students pay attention to eating and living and socializing

The student group is an important customer base in the summer tourism market, and the consumption willingness to consume high -quality accommodation products is high. According to the Ctrip platform data, the per capita tourism consumption of the student group increased by 20%year -on -year. The characteristic homestay is the heart of the student group. The number of homestay reservations for summer student groups increased by more than 40 % compared to the same period last year. Food tour, island tour, and urban tourism have become popular travel preference for student groups.

Go to a gourmet journey alone, go to a city for music festival, follow a book on the author's journey, etc. The contemporary student group pays more attention to the entire process of hobbies and social injects. Instead, experience the value of tourism services. From the perspective of travel preferences, the most attractive attractive food tourism tourism preferences accounted for 21%.

Primary school students and junior high school students are mainly manifested as parent -child families travel. From the perspective of the average number of peers, since 2019, the average number of colleagues in the summer of primary school students and junior high school students is basically above 3. The average number of tourists in high school students has reduced the number of tourists from 3 in 2019 to less than 3. Judging from the travel behavior, elementary school students often accompany their parents to the island for vacation, while junior high school students and high school students prefer to travel with food.

Hubei Hotel's total order increases by 64% over last year

Judging from the intensity of the epidemic influence, the "inflection points" of the summer tourism market in the past two years have appeared from the end of July to the beginning of August. Although the recovery process of the summer tourism market has been disrupted by the epidemic, from the perspective of domestic hotels in 2022, summer has become the best time for domestic hotel recovery since this year. STR data shows that from June 19th to August 20th, the occupancy rate of domestic hotels has returned to more than 80%compared to 2019, the highest from January to August. In August, the domestic hotel's occupancy rate still resumed to 87%in the same period of 2019, becoming the best month in the past year in the past year.

The recovery rate of domestic hotels in 2021 and 2022 (data source: STR)

According to the data forecast of Ctrip order, in the hotel orders during the Mid -Autumn Festival in 2022, the proportion of hotel orders in the province is expected to increase to more than 55%, and it is expected to account for more than 80%of the one -day order ratio. Hubei ’s total tourism order this summer increased by 18%year -on -year, and the total order of hotel reservations increased by 64%year -on -year.

Recently, the domestic outbreak has been unstable, and the prevention and control caliber of the epidemic in various places is generally tightened. The Mid -Autumn Festival holidays are coming. In many places, the initiative of “do n’t go out and do n’t return to the hometown” to advocate the masses on the spot. The student group returned to school with fakes, the high temperature weather in the south slowed down significantly, the demand for summer tourism was reduced, and long -term tourism entered the potential charging period. The Mid -Autumn Festival holidays are still dominated by local and surrounding short -distance leisure tourism. The tourism market has shrunk compared with the same period last year. The impact of the epidemic on low -risk areas is smaller than before.

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