On September 8th, the "Heroy Shandong Haopin Shandong" jointly organized by the Central Radio and Television Terminal and Shandong Provincial People's Government

On September 8th, the promotion and promotion activities of the "Her Hakka Shandong Good Pin Shandong" jointly organized by the Central Radio and Television Station and the People's Government of Shandong Province were held in Beijing.

The main station and Shandong jointly build the "Hero Shandong Haopin Shandong" brand. It is an innovative practice for both parties to help build Chinese independent brands. It will make useful explorations for the construction of Chinese brands in the new era.

Since 2020, the principles of the main station and Shandong Province have adhered to the principles of "complementary advantages, working together and win -win", and have carried out in -depth cooperation in various aspects such as the promotion of brand image, cultural tourism projects, and the achievements of economic and social development. , Brand development of cultural tourism and other industries.

The "Her Hakka Shandong" brand has joined the "Brand Power Project" of the main station for three consecutive years. This year, the cooperation between the two parties has been upgraded again, relying on the entire media resources of the head station to jointly strengthen the construction of "good product Shandong". The brand is word of mouth, and the formation of word of mouth is inseparable from word of mouth, and word of mouth must be in the story. In the information age, storytelling has a new way of expression, technological innovation helps integrate and spread, large screens and small screen linkage, and online and offline resonance have greatly enhanced the popularity and reputation of "good product Shandong".

"Good guest Shandong Haopin Shandong" promotion and promotion event site

As the name suggests, "good product" must be guaranteed by good varieties and quality. Shandong has a long history and heavy culture. It can be said that it is both talented and willing to work hard. Therefore, Shandong has no shortage of "good products". In addition to the traditional Yantai Apple, Zibo Ceramics, and Weifang nuclear carving, Shandong's smart home appliances, industrial Internet platforms, high -speed magnetic floating transportation systems, and sea industry equipment have also become a household name.

The "good product" promoted at this event is even more eye -opening: "Guoxin No. 1" is the world's first 100,000 -ton smart breeding ship, a mobile marine pasture; the 5G smart inspection of the State Grid Company Through 5G+artificial intelligence, robots can achieve independent inspections in complex environmental substations; Taishan Sports Carbon Fiber Sports Bicycle is a microcosm of the development and application of new materials in Shandong.

Hao Pin Shandong

"Guoxin No. 1" is the world's first large -scale intellectual fishery farmers in the world. On January 25, 2022, the water was successfully launched in the Chinese Shipbuilding Qingdao Beihai Shipyard.

As the earliest units in China to carry out power robotics research and applications, the State Grid has developed more than 20 years to form a "electric robot family" of more than 20 categories of 7 series, with sea, land, and empty coverage.

The performance of new carbon fiber composite materials developed by Taishan Sports Group has reached aviation level. On this basis, bicycle parts such as frames rolled up from more than 500 layers of "carbon cloth" have both rigidity and elasticity, and they are very light.

Why are there so many "good products" in Shandong? "Good customers are true love and good products", Shandong's "good product" and "hospitality" in Shandong are inseparable. Shandong people who have always been praised "coming from afar" will inevitably take "food and clothing parents" seriously.

"Although the taste is expensive, you will not dare to reduce the strength, and although the production will not dare to save artificially." Shandong people who keep in mind the ancient training always do people first and then do things, and must be improving. It can be said that every "good product" in Shandong is remembered by Qilu culture. In order to allow Shandong's good products and good services to further go global, to allow consumers to form a clearer and clear brand awareness of Shandong's "good products". "Pin Shandong" "created a regional public brand, making it the representative of the overall image of Shandong products, engineering, and service brands. "Good Pin Shandong" has been steadily fighting and promoting step by step. In 2020, it clearly proposed the key task of "co -construction and sharing 'good products Shandong', forming a" hospitable Shandong · Haopin Shandong 'brand system "; in 2021," Regarding the "good product sharing" good product Shandong "to promote high -quality development measures to promote high -quality development measures to promote high -quality development measures ", Build" good product Shandong "products, enterprises, industries, regions, and geographical signs" 4+1 "brand system, opening a new model of regional brand construction nationwide.

The goal of Shandong is: Strive for 2025, the competitiveness of "Good Pin Shandong" will rank among the top regional brands across the country. By 2030, "Good Pin Shandong" will become regional brands with international competitiveness, which will help Shandong from brand provinces to brands. Strong province.

Shandong, which pays more attention to quality and brand, has done its best in product manufacturing and improvement services. Now we must fully tap the rich historical and cultural resources of Qilu's land and tell the story of Shandong in the new era.

The character of Shandong people is "with words, sensitive to acting." In the Internet era, storytelling is no longer expressed by word, but has more channels and methods. The hard work will be seen by more people, praised by more people, and then promoting the Shandong brand to the world and writing the most vivid footnote for Shandong's high -quality development.

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