Taking over packaging, "sky -high" moon cakes, there are these real tricks!
Author:Look at the think tank Time:2022.09.10
Use mahogany or precious metals luxury packaging, hundreds of prices or even thousands of dollars ... The Mid -Autumn Festival is coming, and over -packaging and "sky -high" moon cakes have once again become public concerns. On the 7th, the General Administration of Market Supervision held a press conference to propose "hard core" measures for issues related to governance.
Text | Zhao Wenjun Xinhua Vision Reporter
This article is reproduced from the WeChat public account "Xinhua Vision Point" (ID: XHSXHSD). The original first published on September 7, 2022, the original title "Viewpoint Deep ｜ Market Supervision Administration: Control over packaging," sky -high "moon cakes have these real tricks" Essence
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Governance over packaging: implement new national standards, expose typical cases
Wasting resources, pollution environment and leading to the high price of commodities. In recent years, the problem of over -packaging of moon cake has attracted much attention from all walks of life. Recently, the market regulatory authorities renovated in centralized rectification and exposed a group of typical cases of over -packaging of moon cakes.
Before the Dragon Boat Festival this year, the State Administration of Market Supervision released the National Standard No. 1 Modification Form No. 1 of the National Standard No. 1 for Extremely Packaging Food and Cosmetics, which will be implemented on August 15 this year. According to the modification of No. 1, the sales price of more than 100 yuan, the proportion of packaging costs accounted for not more than 15%. At the same time, packaging materials must not be used as precious materials such as precious metals and mahogany.
This mandatory national standard makes moon cake packaging in all aspects of "slimming": limit the number of packaging layers, the number of moon cake packaging layers does not exceed three layers; compressed the packaging gap, reduce unnecessary gaps in the packaging box, avoid "box big cakes small small cakes small small cakes small small cakes small small cakes small small cakes small "; Strict mixing requirements, moon cakes should not be mixed with other products.
According to Liu Hongsheng, director of the Standard and Technical Department of the General Administration of Market Supervision, the State Supervision Bureau of the Market Supervision after the standard was issued, and the relevant departments were the first time to interpret the standard requirements for different subjects in various aspects of moon cake production, circulation and law enforcement, and guide enterprises to strictly implement standard requirements.
Recently, the General Administration of Market Supervision has organized and carried out national supervision and random inspections on the problem of over Packaging of Mooncake. The main problem found in this spot check is that the packaging rate of packaging is not qualified. According to the new standards, the necessary spatial coefficient of moon cake packaging is reduced from 12 to 7, which is equivalent to a 42%reduction in packaging volume. It can be seen that the new standard requirements are more stringent than the old standards. The results of this spot check showed that individual manufacturers' execution of this compulsory requirement was not in place, which caused excessive packaging problems.
The first -level inspector of the Department of Quality Supervision of the General Administration of Market Supervision said that the results of the national supervision and random inspections will be included in the state -owned enterprise credit information publicity system. For enterprises with serious problems, they will be included in the list of serious violations of the law and miscalcked and further increased their credit punishment.
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Govern "Sky Valentine" Mooncake: Special Action National Action
Although moon cakes implement market adjustment prices, the operators independently determine the price based on the market conditions, but autonomous pricing does not equal to casual and willful pricing. Operators must follow the cost of production and operation and market supply and demand, and follow the principles of fairness, reasonable and honesty.
Zhang Zhengming, deputy director of the Price Supervision Bureau of the General Administration of Market Supervision, introduced that the overall specifications of the moon cake market this year are orderly and orderly. The issue of "sky -high" still exists.
According to reports, the "sky -high" moon cake problem is mainly manifested in three aspects: a few high -end hotels provide special customization, cost and price of a small number of high -end hotels to meet the needs of specific customer groups; Mixed moon cakes with high -end tea, high -end tobacco and alcohol, and push up the price; most of the "sky -high" moon cake buyers are to give gifts and pursue face. Often, the more expensive, the better, which will not only cause waste, but also the problem of "four winds".
In response to the problem of "sky -high" moon cakes, in June, the General Administration of Market Supervision, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Commerce to carry out in -depth remediation work, and issued the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry". Increase the supervision of the moon cake market; in August, the General Administration of Market Supervision issued the notice of issues such as centralized rectification, "sky -high" moon cakes and crab card coupons, and carried out two -month centralized rectification nationwide. Inspection of price behavior is one of the important contents.
According to the inspection and monitoring of the General Administration of Market Supervision, the price of moon cakes this year is lower than in previous years, and the unit price of more than 500 yuan is significantly reduced compared with previous years. From the perspective of the national inspection, as of now, there are 81,565 market entities such as hotels and supermarkets, and the latest moon cakes have an average price of 157 yuan.
"There are few cases of moon cake prices this year, which has a lot to do with various departments and localities to strengthen supervision and vigorously publicize the media in advance." Zhang Zhengming said.
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Supervision formation force: Encourage consumers to participate and strengthen the monitoring of moon cakes on online sales
The State Administration of Market Supervision will strengthen cooperation with relevant departments, realize online and offline integration supervision, and form a joint force.
Recently, the China Consumers Association encouraged the majority of consumers to actively participate in social supervision, and recorded over packaging moon cakes that violate the standards and public order and good customs in the form of casual shots, and reported them to the local market regulatory authorities and the Consumer Association.
The State Administration of Market Supervision recently sent a notice to standardize the online sales of moon cakes during the Mid -Autumn Festival to 1229 e -commerce platforms, which clearly requires the platform to improve the trading rules and strengthen the supervision of moon cake sales activities on the platform.
In response to the unfair price behavior existing in some platforms, especially the "price price of 499 yuan and the annual annual monthly cake", which is hotly debated in the society, the market supervision department strengthens the administrative guidance of the platform, urges the performance of the main responsibility, and strengthens the implementation of rectification. Pang Jin, director of the Department of Online Supervision of the General Administration of Market Supervision, said that strengthening the monitoring and supervision of moon cakes on the Internet, taking different monitoring and disposal measures for different forms of high -priced moon cake products, and removed illegal products in accordance with laws and regulations.
Kuan Xu, deputy director of the Law Enforcement Bureau of the General Administration of Market Supervision, introduced that at present, the problem of moon cake packaging on the market is mainly concentrated on mixed, that is, moon cakes are mixed with other products, especially high -priced goods, and in high -end hotels, large hotels and some e -commerce platforms Private sales, this is the focus of supervision and law enforcement in the next step.
Mid -Autumn Festival is approaching, and moon cakes appear. The reporter's investigation found that with the continuous deepening of the construction style, the "sky -high moon cake" was effectively curbed, and the market consumption became more rational, but there were also some "wipe -edge balls" phenomenon that pushed up the price through packaging and mixed sales. While welcoming the festival, we must still be vigilant to prevent the "sky -high moon cake" from rebounding.
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