One week after rising, New Oriental's online stock price fell more than 30%today, and a corn of 6 yuan was questioned to sell too expensive!Dong Yuhui responded: Gu Gujian hurting farmers

Recently, New Oriental Agricultural Products Live Video rushed to the Internet hot search, and the sales of live broadcasts and the company's stock price also rose in a short time.

However, on June 20, the stock price of New Oriental's online online declined sharply. As of the closing, New Oriental's online stock price was reported at HK $ 16.98 per share, a decline of 32.08%, and a market value of HK $ 17 billion.

Earlier, from June 13th to 16th, New Oriental Online's 4 trading days increased by 359.07%. However, the rise has not continued. On June 17th, New Oriental opened high and low, and closed up 12.59%on the same day.

Many overseas banks staged "Victory Battle"

At the same time as New Oriental's online popularity has soared, many overseas banks have reduced their shareholding.

According to CHOICE data statistics, 10 overseas banks including Morgan Chase, Morgan Stanley, Goldman Sachs, UBS, HSBC Bank, Citibank, Standard Chartered Bank, Bank of Paris, Deutsche Bank, Yingyou Securities, June 9th ~ On June 17, Morgan Chase, Morgan Stanley, Citi Bank, Bank of France, Bank of France, Deutsche Bank, Yingyou Securities, etc. have greatly reduced their holdings. Among them, Morgan Stanley, who holds 72.52 million shares on June 9, has almost achieved clearance reduction in just a few days. In addition, Morgan Chase, Citibank, Bank of France, Bank of France, Deutsche Bank, Yingda Securities and other institutions have also reduced their holdings of more than 50%.

It is worth noting that Morgan Stanley, who has realized the "victory and escape" on the New Oriental online, has maintained a high position of more than 70 million shares in about 70 million shares in the past year. During the period, the stock was also affected by nearly 70%from the end of last year to May this year.

On the other hand, Goldman Sachs, UBS, and Standard Chartered Banks chose to continue to increase their positions during the recent rise in New Oriental Online, of which Goldman Sachs's positions were large.

On June 9th, Goldman Sachs held only more than 10,000 shares for New Oriental Online. In fact, in the past year, Goldman Sachs's holdings of New Oriental Online are in a very low state. Swelling. However, during this round of rising, Goldman Sachs chose to chase -June 10 holding 71,700 shares, 71,700 shares on June 13, 149,600 shares held on June 14, and held on June 15 The shares of 353,000 shares, 594,600 shares held on June 16, soared on June 17 to New Oriental Online to 2.818 million shares.

According to the disclosure of the Hong Kong Stock Exchange: Tencent Holdings sold 74.6 million shares of New Oriental Online on June 15-16, and the shareholding ratio after the reduction was reduced from 9.04%to 1.58%.

The research report released by China Merchants Securities on June 17 shows that the current valuation of New Oriental Online requires a daily average GMV and 35 -fold price -earnings ratio of nearly 30 million yuan in the live broadcast business. sex.

Is a corn selling 6 yuan expensive?

Recently, in the warm praise of the Internet, some netizens questioned that the "one corn 6 yuan" in the selection of the live broadcast room was too expensive, and the price of agricultural products with goods was generally higher.

According to the Farmers' Daily, in response to this, the former New Oriental teacher and anchor Dong Yuhui responded that if "the valley is wounded by farmers", if there is no profit at all, there will be fewer and fewer people in rural areas, so the price should not be too low.

Dong Yuhui posted a Weibo on June 19 that the road of agriculture was still at the beginning. Those who really lived in the countryside knew that the difficulties facing farmers were often unable to sell. Through the selection of live broadcast rooms in the East, first sell agricultural products to allow farmers to earn money first, and then through the support of all sectors of society and local governments, we will directly contact the farmers, let farmers earn more money, adhere to ideals, step by step, obstruction of the road, obstruction Long, the line is coming.

On June 20, "Farmers Daily" published a comment article that corn is high, can farmers or agricultural producers make more money? How much did you make more?

"Farmers Daily" commented: In fact, if the quality of corn is really as expensive as the live room says. New Oriental Live Room sells fresh corn. At present, many categories of products on the market can sell this price. Different from the field corn, which is worry -free, and resistant to storage and transportation, planting corn requires higher cost investment in terms of land, artificial, seeds and fertilizers. After the corn matures, in order to avoid the decline of sugar, it is necessary to sell freshness and sell it faster. This needs to increase investment in packaging, logistics and marketing. In order to create a brand, some fresh corn also undergone green and organic certification. These links also need to invest in real gold and silver. In order to ensure the increase in quality and taste, it is often on the price of each corn. In this way, it seems that the price of 6 yuan is also acceptable.

The comments pointed out that the emergence of new marketing forms such as e -commerce live broadcast and cargo played a positive role in driving agricultural products sales, but at the same time, "low -cost warfare" and "low -cost dumping" have become more and more trend. In the field of daily products, many head anchors in the live broadcast industry, although the volume of goods is amazing, but at low -cost strategies and high pit fees, many businesses cooperating with them have little income. Agricultural product marketing must not go such a way, nor can they afford. The comment also pointed out that talking about this topic is not to question what New Eastern. But the anchor's response is really thought -provoking and is very practical. Because the corn sold in the live broadcast room, or other agricultural products, are not from the sky, but the farmers are planted and raised. As the front -end link, if the labor value is worth reflecting and making money, it is unwilling to plant or raise it. It's hard to talk about it. The Cinda Securities Research Report shows that the sales of the New Oriental selection live broadcast room mainly come from food, beverages and fresh fruits and vegetables. The distribution is food and beverages (36%), fresh fruits and vegetables (28%), book and audio -visual (17%), and, and Cultural and creative (4%), beauty skin care (4%), others (11%). Agricultural products are non -standard products. Eastern selection of rice and corn, which have recently sold high, all use self -operated brands. Steak products and other products choose to cooperate with agricultural product manufacturers. The supply chain management is more difficult to manage from industrial products. At present, live broadcast e -commerce companies have gradually penetrated the upper reaches of the supply chain to grasp the right to discourse the price of goods is the industry trend.

Earlier, it was reported that the selection of oriental selection is trying to build its own supply chain and will vigorously develop Oriental selection self -operated products in the future.

Edit | Sun Zhicheng Yi Qijiang