Build the foundation of the quality of sauce wine to continue to help for a better life -the IP IP of the Sands Red Sorghum Festival upgrade

Dahe Daily · Yu video reporter Li Suli Correspondent Shi Han

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On September 8th, Jinsha Wine "2022 China · Sands Second Red Sorghum Festival -Small Small Small Welcome Harvest" event was held at the Sands Sorghum Base. In the sorghum land, harvest sorghum with the local sorghum farmers to help farmers' sorghum harvest.

Prior to this, Sands Wine Industry also ushered in a group of "special" guests. Many poet writers gathered Jinsha. Extended to the wine room of Sands Wine Industry.

As a unique brand IP activity of Sands wine industry, the Red Sorghum Festival is an industry event around quality and culture. Although this year is more streamlined than the first session, but in the kernel, it has made a deeper expression. Open a new way for the industry to develop high -quality development.

Based on "beam", the lifeblood of plastic quality

"Quality is the supreme base of Jinsha Liquor to advocate a better life. Only good quality has a good future."

During the second Red Sorghum Festival of Sands Wine, Zhang Daohong proposed the second theme of Sands Wine in the sorghum -a beautiful "beam" strategy.

The sublimation of the theme this time can be said to be a deep -seated exploration of the essence of sauce. From the perspective of Jinsha wine industry, Hongyuzi sorghum is a necessary condition for brewing high -quality sauce wine. It is the original heart of every brewor.

Sands Wine Sorghum Planting Base

Therefore, the second red sorghum festival of Sands Wine Industry starts from sorghum land, and hopes here, and also broadcast hope.

A good raw grain base is a must -have resource for wine companies. Sands County Sorghum Base is one of the important sorghum bases in Guizhou, which supports the development of the local liquor industry. At present, Jinsha Liquor has established 50,000 acres of red -sir -sorghum bases, which is expected to achieve 150 million output value. In the future, it will also expand to 200,000 acres according to development needs.

On the one hand, the construction of the Sands wine industry on the red sorghum base has allowed Jinsha Liquor to get rid of the restrictions on the production and development of enterprises in the production of enterprises. Essence

What's more, the Golden Sand Red Sorghum Base has also successfully constructed the quality barriers of Sands Wine Industry, and has established system assessment and management standards in various links such as land selection, seed selection, seeding, field management, harvesting, and warehouses. , Achieve control from the field to the dining table. Jinsha Liquor also transformed the advantages of the raw grain base into a competitive advantage of production areas, highlighting the core competitiveness of the production area and industry.

It is carried by hope, cultivating consciousness, and pursuing the essence of good wine. The IP IP of the Red Sorghum Festival of Sands Wine has continued to this day. What is unchanged is the praise and ultimate pursuit of the quality of Sands wine. Jinsha Liquor rooted the "beautiful cultural strategy" at the Red Sorghum Festival. The definition of the beautiful "beam" policy allows the Sands Wine Industry Red Sorghum Festival IP to be more concrete, vivid, and can also express the beautiful vision of Sands wine industry.

Starting from "grain", Sands continued to help for a better life

Leading in the team to harvest sorghum is not only Zhang Daohong's personal demonstration of the concept of Quality of Sands, but also the specific manifestation of the goal of "brewing for a better life".

Famous poet writers go to Sands Wine Sorghum Base to collect style

Starting from a grain of grains, in the eyes of poets full of romantic imagination, golden sand sorghum, such as pearl agate. After the poet writer's group accepted the Golden Sands Sorghum Base, he saw the preciousness of the golden sand red dumplings sorghum from different perspectives.

Xu Guixiang, Vice Chairman of the China Writers Association, winner of the Mao Dun Literature Award, and famous military writer Xu Guixiang said after the Sands Sorghum Base, said: "The sorghum here is like pearl agate. Born, bring infinite impact to the heart. "

The Jinsha County where the Jinsha wine industry is located in the upper reaches of the Chishui River. The unique advantages of the upstream production area in water quality, soil, and climate have made it very suitable for planting the food for brewed sauce -red sorghum. This sorghum called "sand" has the characteristics of small granules, thick skin thickness, high hardness, flat and strong, flat and strong, and resistant to cooking. It is a good grain tailor -made for sauce -flavored liquor 12987.

From the source, Jinsha Liquor uses a drop of water, one beam, and one acre of land to build the foundation for good quality, making a drop of wine the best carrier for a better life.

A good life also starts with a grain. With the help of sorghum planting, Jinsha Liquor has established a situation of mutual benefit and win -win situations in enterprises and farmers. It not only achieves the goal of industrial agriculture, prosperous farmers, and wealthy farmers, but also sets benchmarking and model for rural rejuvenation in the Jinsha production area.

It is this kind of glutinous red sorghum like agate, which has become the first choice for high -quality sauce wine, and it has also become an important path for local farmers to get rid of poverty and become rich.

Sands red -20122 China · Sands Second Red Sorghum Festival "Sorghum Cutting Sorghum Welcome to Harvest" event scene

"Poetry wine is far away, where is the distance, the distance is under the feet, in the sorghum land, the wine comes from there. Sands wine industry creates its own wine, starting from the source, the whole process of brewing is art." Xu Guixiang also said.

Therefore, in the future, Sands Wine will establish a test field in this sorghum land that nourishes hope. Zhang Daohong said, "We will set up test fields in our sorghum base. Through our research area research institute, the unique seeds that are suitable for Jinsha climate, soil and Sands wine industry. It will be the hope of our future development of Sands Wine, carrying the responsibilities of tomorrow. "What is the inspiration of the industry of the Red Sorghum Festival of the Sands Wine Industry?

In the liquor industry, in Moutai Town, the way to tell the story of sauce and wine culture has always been dominated by sacrifice water. Water and grains are the source of wine. In addition to worship, there are also grains. That is, very species, very brewing.

Sands wine wine brewing is cooked with red maggots glutinous sorghum

Last year, Jinsha Wine Industry pioneered the first China · Sands Red Sorghum Festival. This unique IP continued to this year, not only showing the quality ecosystem of Sands wine industry, but also showing the essence of the development of Jinsha Liquor Sauce. Wisdom.

Sitting on the unique geographical conditions and location advantages of the upstream of Chishui River, Sands wine industry places the foundation of the scientific development of the enterprise -the red sorghum base at the core of the development blueprint. The red sorghum festival is the carrier of the Sands wine industry that conveys the signal to the outside world.

At present, the "Matthew effect" trend of the liquor industry has strengthened, and the competition of liquor has evolved to the competition between production areas and culture. During this cycle, head wine companies must analyze themselves from the inside out to dig out a strong and unique brand advantage in order to dig out Decisive the overall situation. Jinsha Liquor not only regards the original grain as the starting point of quality, builds the quality ecosystem from the control of the raw grain, but also builds an IP of the action standard system, providing a powerful hematopoietic function for brand building.

Behind the mature and full red sorghum sorghum is the "resource strategy" of Sands wine. As one of the places for liquor companies, as one of the important raw grain bases in Guizhou, the red sorghum base with a production capacity of 50,000 mu of Jinsha wine is also one of the important output of the "beautiful culture" of Sands wine industry.

The reason why we think that the IP of the Sands Wine Industry Red Sorghum Festival is a pioneering measure of the liquor industry and the leader of the Jinsha wine industry's incarnation industry. It is the practical significance of this IP.

In addition to the economic effects mentioned earlier and the dream of rural revitalization, the Red Sorghum Festival of the Sands Wine Industry has made the industry see another branch line that moves towards high -quality development, and this road must go The road is the foundation of the quality and culture of sauce wine.

To put it simply, the significance of the Apinee of the Red Sorghum Festival in the Sands Wine Industry is that the next point of the liquor industry is at the raw grain base, causing the industry to explore and think about the beautiful "beam" strategy. From the traceability of the raw grain standards, the benchmark for quality, to the new expression of the linkage area and culture, all the stories about the white wine company should take root with all the stories about the brand told by consumers, and to achieve the source of the sauce culture from the source Purpose.

In the future, the Red Sorghum Festival will continue to strengthen the value of the upper reaches of the Jansha Liquor industry, provide further development momentum for Jinsha Liquor and Sands, and become an important indicator of the brand IP of Sands Wine and its comprehensive competitive strength. , Empowerment for 10 billion Jinsha.

(The picture of this article is provided by Sands Wine Industry)

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