Entrepreneurship: Innovation and training after millions of 00 00

21st Century Business Herald Reporter Dong Jingyi Reporter Tao Li Shanghai Report

In the context of the era of entrepreneurship, young people are still the protagonists and lives of entrepreneurship.

Recently, the 21st Century Business Herald reporter learned from Taobao official that as of July 31, in the past year, Taobao Tmall net increased by nearly 1.2 million merchants, a year -on -year growth rate of more than 10%. Among them, the number of businesses in the post -90s and 00s have a total number of 4 million merchants, and the number of merchants in the 00s is close to 1 million.

This is a number that cannot be underestimated. According to the investigation, the School of Economics and Management of Tsinghua University, among young people aged 18-30 in China, there are almost one Taobao seller every 80 people.

Young people have brought more endless creatives and projects, such as Optimus Prime's active deformed robot, Mulan "high -definition" armor, universal structure tenon and lunches ... In addition, these entrepreneurs are no longer trapped in the "inner roll" of prices, Instead, starting from a small pain point, a route of high quality and high price, so as to obtain a higher premium.

"There must be risks in innovation, and learning and following must be faster, but we don't need to repeat it. We need to do more correctly, not so easy." Some founders and CEO Lu Shengbo revealed The bite -resistant ice pads launched by myself, teasing cat sticks that reach a safe distance, etc., sales are at the forefront of pet channels.

However, entrepreneurship is not easy. How to rush out of the consumption of the Red Sea requires time accumulation, unique vision and continuous innovation.

Ai Media Consulting CEO Zhang Yi said in an interview with the 21st Century Business Herald that the new consumer format full of innovation is becoming more and more common, which can more stimulate consumers' enthusiasm. The future trend will be mainly reflected in three aspects: design innovation, functional innovation and technological innovation.

Cut into innovation from subdivision

Since last year, the General Office of the State Council has issued the "Guiding Opinions on Further Supporting the Innovation and Entrepreneurship of College Students", "Notice on Further Doing a Better Employment and Entrepreneurship Work and Entrepreneurship and Entrepreneurship in University Graduates", from "improving innovation capabilities, optimizing the entrepreneurial environment, strengthening the construction of service platforms, and the construction of service platforms, and the construction of service platforms, and the construction Implement many aspects such as financial policies, and support college graduates to start their own businesses and flexible employment. As a platform with a low threshold and a wide audience, e -commerce is favored by young people.

Earlier, Taobao's annual creation festival landed in Guangzhou, and a total of 280,000 merchants in online and offline signed up to participate in the event, which was the most time over the years. Entrepreneurship is still a keen choice for young people, and has been repeatedly mentioned by the platform.

Taking the domestic beauty pupil brand Moody as an example, when the sales fell in 2021, Moody broke the conservative strategy, gave up natural pupils, and instead launched a "Yuan Universe" pupil through innovation. Once the product was launched, it surpassed the "Nature" series of sales.

Moody founder and CEO Cyan said that short -term is conducive to business decisions and strategic correct decisions, which is often the opposite. "Product innovation is more valuable than we repeat the previous things."

From the segmentation market, it is a new trend of "agile and innovation" of small and micro enterprises in the market to cut in and meet the personalized needs of specific groups, the rapid iteration of products, and small steps for enterprises. Taobao data shows that in the past two years, Taobao Tmall has added more than 2,100 physical products leaf category, and has produced more than 100 new tracks from it, with averaging 180 million new online products.

"Many young people on Taobao have given me the strength and direction of me, and I have seen the expectations and creativity of the future." Dai Shan, president of Alibaba Group's domestic digital business sector.

Since January this year, Dai Shan has begun to take charge of big Taobao, B2C retail business group, Taotai, Taotte, and domestic trade 1688. These businesses account for more than 70 % of Ali's total revenue, but in Q4 in 2021, the increase in Q4 increased in Q4 in 2021 Fast is only 7%.

Dai Shan said that Taobao will continue to be a platform for young entrepreneurs. Right now, the platform merchants have more than 3 million store owners who are 18-30 years old.

It is understood that this year, Taobao will focus on the establishment of the growth system of small and medium -sized merchants in the waist and legs, allowing merchants to operate a full business in hand. Data show that in the past year as of July 31, more than 1.7 million Taobao small and medium -sized businesses increased by more than 100%year -on -year; in the second quarter of this year, more than 20,000 newly settled in Taobao Tmall merchants, within 3 months, within 3 months The turnover exceeds one million.

The "new forces" of the rise

In addition to the enthusiasm of groups under the age of 30, some new forces in traditional fields are also influx. Regardless of clothing, home improvement, home or beauty, all industries are returning to consumer experience. Behind this, every industry of Taobao Tmall is increasing efforts, and the main push is more compatible with vertical operations that fit their own industry characteristics.

In the past year, Taobao Tmall Clothing Channel has incubated more than 10,000 new business and new brands with an annual revenue of more than one million. Some designers' original brands increased by about 350%year -on -year during the new spring and summer new forces.

Guo Chao clothing brand Rusure entered the Taokai store at the end of 2020, and now the annual transaction of stores has increased by more than 300%year -on -year. Wang Weilu, co -founder of the brand, recalled that the first year of the store opened, the first thing I wanted to do was to find their unique style positioning. After repeatedly discussing user needs and market trends with Taobao, Wang Weilu positioned Rusure as American retro sports style. Successfully cut into the new track.

"I think that through platform technology innovation, it can give consumers an immersive experience. Consumers can consume both in the live broadcast and watch a show. By watching the show, it can promote the conversion rate. The decision -making time during shopping will be shortened. In an interview with the 21st Century Business Herald, Wang Weilu believed that using the e -commerce platform to bring completely different business strategies. For emerging brands and entrepreneurs, how to create explosive models is also important. Its core concern is supply methods, merchant guidance, user experience, etc., which must be carried out around consumption trends.

Earlier, the person in charge of the Taobao Tmall Clothing Supply Center, Yi Xi gave a series of suggestions in an interview with the 21st Century Business Herald reporter, "The first logic behind the explosive model is to grasp the trend. : The first trend is the perspective of consumers' younger and niche circles. For example, Lolita, Hanfu, and New Chinese style; the second trend is new movements. Combined with the current life scenes, light sports, light sports Innovate this direction; the third trend is diversified. "

In her opinion, the subdivided scenarios will become more and more important. In addition, the introduction of new products is more efficient and can be seen by consumers, so that there can be a faster detonation speed.

In fact, not only the above characteristics have the above characteristics, but also the commonality faced by all new entrepreneurs. Zhang Yi believes that the current types of commodities are already very rich, and innovation and creativity are essential for the empowerment of commodities and driving consumption.

Recently, many provinces across the country have also introduced policies to support young people's entrepreneurship, and the e -commerce platforms spawned by the digital economy have still showed toughness. Statistics show that in 2021, the online retail sales of physical goods across the country reached 10.8 trillion yuan, an increase of 12.0%year -on -year. At the same time, with its long -lasting development momentum and low entry threshold, the e -commerce industry has been favored by many entrepreneurs.

It is foreseeable that the concentration effect of innovation industries is obvious, and the future of e -commerce is still a popular choice for young people to start entrepreneurship and innovation.

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