Northeast buffet fire, 13 yuan to eat casually

Just yesterday, the Northeast buffet appeared on the hot search and became a topic of attention from netizens.

The sponsor of the topic is a gourmet blogger called "Little Classmate". He said that in Shenyang, Liaoning, there are 13 yuan lunch buffets everywhere. Vegetarian vegetables, eat according to your own meal, as long as you can eat, you can eat how much you want to eat!

Meats include: saffron, meatballs, tip of liver, stewed carp, etc. Just looking at these names, you know how supportive it is!

Taking braised pork as an example, a small price of a small set of restaurants is more than 20 yuan. Some restaurants with better decorations, the price of braised pork is at least 38 yuan. We only need to eat a plate of braised meat to return the book. If we can still eat meatballs and stewed carp, this must be made.

If this low -cost buffet is understandable in domestic remote areas, it is understandable. But what we can't understand is that this kind of shop has been leveled with Shenyang in the provincial capital of Liaoning. Shenyang is a relatively good economy in Northeast China. Why is there such ultra -low -cost buffets? This is a question worth thinking about.

A simple meal buffet can reflect the three major problems existing in Shenyang:

First, the rent price of the store in Shenyang is relatively low. From the blogger's video, we can see that these buffet shops are not in the CBD center, but on the relatively dilapidated old streets. It is normal for rents to be cheap. But it can support the existence of 13 yuan buffet, which shows that its rent is too cheap, which is likely to be equivalent to third -tier cities.

Because 10 years ago, a friend opened a buffet restaurant with a 20 yuan main fishing meat in a third -tier city and opened it at the entrance of the university. Due to the large amount of meals of college students, it closed down less than a year.

In a blink of an eye, 10 years have passed, and Shenyang still has a buffet of 13 yuan. The key is that there are many houses, and they have not closed down. This shows that the pressure on these buffet bosses is not great. The main reason for low.

Second, the inner rolls of low -end catering are serious. If there is only a 13 yuan buffet restaurant in a place, it is accidental. However, there are many homes in one place, which shows that 13 yuan buffet is more suitable for the consumer demand of local people in Shenyang. Just in the lens of Xiaoli's classmate, I also saw a 12 yuan buffet restaurant, which really rolled to the extreme.

The cost -effective package will inevitably attract consumers who value cost -effectiveness. This part of them is often a group of people with a large amount of rice. Whether the restaurant can make money is completely gambling.

If you meet a person with a large amount of meals, it consumes 13 yuan today, but the cost of eating the rice is 20 yuan, then you are not only made in vain, but also lost 7 yuan. It takes a few more consumers to do enough.

For example, assuming that the cost of consumers average is 10 yuan, then selling a gross profit of only 3 yuan for a meal. Even if there are 200 guests enter the store a day, the hotel is only 600 yuan gross profit.

Please note that this is just hair profit. Except for rent and workers' wages, they can't make much money.

Some people may ask: "Can the restaurant make less meat and more vegetarian dishes?"

Yes, but don't forget that there is not only one 13 yuan buffet restaurant here. If your meat is not attractive and other homes are more attractive, consumers will go to competitors.

Therefore, if these restaurants want to improve their competitiveness, they must provide some good quality of meat, which will inevitably increase the cost of hotels.

It can be seen that the competition in the current low -end catering field in Shenyang is very fierce, and foreigners may not have any chances in the past!

Third, it is not easy to make money in Shenyang. Although Shenyang is a first -tier city, the per capita disposable income in 2021 can only be ranked 40th in the country, behind multiple second -tier cities. The internal volume phenomenon of the catering industry is a microcosm of Shenyang. It was just a simple box of lunch, but the hotel has compressed profits to the extreme, which indeed reflects the difficulty of making money.

On the contrary, assuming that the price of products sold in a place far exceeds the cost of the product, but many people still buy it, which indirectly shows that the money in this place is relatively profitable.

Under the influence of the epidemic, in fact, many cities are not better than Shenyang. If the epidemic does not go, I am afraid that there will be a lot of 13 yuan buffet restaurants in the country.

If we are catering practitioners, where should we go?

The first is to participate in the internal volume. The inner roll is the easiest way to do. The competition is the control of cost and the size of the passenger flow. Suppose everyone is a buffet of 13 yuan, and the dishes are the same, but you can reduce the cost by 10%, which means that the cost of 10 yuan for peers. Your family only needs 9 yuan, and the average of one more can be earned.

With the passenger flow of 200 people, the peers earn 600 yuan a day, and you can make 800 yuan of gross profit.

This is the easiest to do, but it is also the hardest to persist, and what you earn is hard work.

The second is catering innovation. Catering can not only make people full of stomach, but also bring joy. When peers are rushing to feed the physiological needs of consumers, we can try to meet their spiritual needs. Even if the price is slightly higher, many people are willing to consume. After all, being a man is the most important!

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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