Wuliangye Rong Deng's "2022 China Best Brand Ranking List" brand value increased by 17%, ranking 16th

Wen / Mao Yu

Recently, the internationally leading brand strategic management consulting company Interbrand (British Tu Bolian) officially released the "2022 China Best Brand Ranking List". Wuliangye was shortlisted for the list with a brand value of 29.743 billion yuan, ranking 16th, a 17%increase.

InterBrand Yingtu Bo List List Single Screenshot

It is understood that in 2022, under the premise that it is consistent with the global evaluation method of Interbrand, Interbrand continues to adopt the evaluation index system, including three key dimensions including brand financial analysis, brand strength and brand strength, and adopts third -party independent audit audits through third -party independent audit. Financial materials and extensive consumer research and market information have been selected to select the 50 most valuable brands in China, and the fourteenth time to release the brand list for the Chinese market. It can be found that the overall list of the overall list in 2022 can be found that the total value of the overall list reached 32950.02 billion yuan, an increase of 9.8%from the total value last year.

Regarding the continuous improvement of Wuliangye's brand value, industry analysts believe that it has benefited from the continuous efforts of brand culture and products. As a leading brand in Chinese liquor, Wuliangye has always vigorously implemented the development strategy of "strong brand strong enterprises", relying on the five advantages of production areas, ancient cellar ponds, quality, brand, and consumer groups to deeply dig deeper brand cultural connotation, innovate brand communication methods, enrich the enrichment The expression of brand cultural value, in all directions, talk about the historical heritage of Wuliangye, the beauty of the beauty culture, and the brand image, and continue to brighten the golden signboard of the Wuliangye "big country and the beauty of the United States". At the same time, leveraging international high -end platforms such as the World Expo, APEC, Boao Forum for Asia, and Expo, the cultural charm and brand self -confidence of Chinese liquor are continuously conveyed to the world.

In terms of products, the main brand series of Wuliangye further strengthened the "1+3" matrix, forming a intergenerational series represented by the eighth -generation Wuliangye, the ancient cellar series represented by 501 Wuliangye, and the year series represented by classic Wuliangye. The cultural customization series represented by the zodiac shaped wine; the five grains and fragrant wine brands have clearly clarified the four national strategic items focusing on the four national strategic items focusing on Wuliangchun, Wuliangol, Wuliang Special Qu, and Shengzhuang. The head song, the five grain family, the friend wine, the Baijia banquet, etc. are the regional key brands; the Xianlin ecological brand, including herbal dew wine represented by the Xianlin brand, is represented by the 100th foot, Shu, and the time of time. Special fruit wine, the original juice of the Asian brand is filled with wine. Further clarifying the development positioning of various brands, drawing the runway, and consolidating the foundation of the brand development.

Related data show that the value of Wuliangye's brand value has increased significantly in multiple authoritative lists. In July of this year, World Brand Lab released an analysis report of 2022 (19th) "China 500 Most Valuable Brand". Wuliangye is 16th in the list with a brand value of 364.619 billion yuan, and the brand value increases by 12.08%. This is the five -year -old double -digit growth of Wuliangye, becoming the best performance brand in 2022.

Powerful brand power has become one of the core competitive advantages of Wuliangye. In the first half of this year, affected by international and domestic factors, the downward pressure on the economy increased. However, Wuliangye still handed over high -quality "answer sheets": operating income was 412.22 billion yuan, an increase of 12.17%year -on -year; net profit attributable to the mother was 15.099 billion yuan, an increase of 14.38%year -on -year. This is the two consecutive years since 2016, which has maintained double -digit revenue for six consecutive years. At the same time, Wuliangye is also the only liquor listed company that has achieved double -digit growth every quarter since the epidemic in 2020.

The brand is the core vitality of the enterprise. With the gradual intensification of the leading enterprise in the liquor industry, Wuliangye has always adhered to the development of development, along the strategic theme of "strong brand, excellent products, and big markets" and creating "ecology, quality, culture The high -quality development path of numbers, sunlight ", and strive to brighten the golden signboard of" Great Power, Wuxiang, and Chinese Wine King ".

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