True Kungfu, Yoshino and other chain restaurants have been exposed to more than 80%of prefabricated dishes. Should consumers have the right to know?

CCTV Beijing September 9th News (Reporter Jinlong) Do you have such experience: When you go to a restaurant to eat or order takeaway, the speed or delivery speed is beyond expectations? Then you are likely to order a prefabricated dish.

Recently, the "China Chain Catering Industry Report" (hereinafter referred to as the report of the 2022 China Chain Catering Industry "(hereinafter referred to as the report) by the China Chain Operation Association and Huaxing Capital shows that the biggest demand of the downstream of China's prefabricated vegetable industry comes from the catering industry. (enterprise).

Are these well -known chain restaurants more than 80 % prefabricated?

Prefabricated dishes refer to the finished or semi -finished products made of farmers, livestock, poultry, and aquatic products, with various auxiliary materials for pre -processing (such as cutting, stirring, marinating, rolling, forming, and seasoning). After cooking or heating, it can be eaten as daily meals. At present, the market size of my country's prefabricated vegetable industry is about 210 billion yuan.

The above report pointed out that the Chinese prefabricated market mainly includes 4 categories: frozen raw, frozen cooked, refrigerated raw system and refrigerated cooked system. The prefabricated dishes in the head chain catering enterprises have been high, of which the prefabricated dishes such as True Kung Fu, Yoshino, Xibei, and Xiaonanuo account for more than 80%.

(Head chain catering enterprise prefabricated dishes occupy comparison overview, source: "China Chain Catering Industry Report in 2022")

"Found catering is due to quality control and reduction of store operation costs, and more prefabricated dishes are used to increase the demand for cold chains. According to our field survey, some of the Chinese fast food companies on the head of the head can Near 100%. "The above report analysis. From the perspective of demand, as the costs such as raw materials, rents, and labor gradually increase, the profit of catering companies is getting lower and lower, so the willingness to go to chefs and kitchenization of catering companies is increasing. From the experience of overseas chain catering faucet McDonald's, KFC and other catering companies, the chain expansion mainly relies on the layout of central kitchen and prefabricated food to reduce the cost, labor cost and rent cost of ingredients and raw materials.

"There are two main reasons for chain restaurants to use prefabricated dishes. First of all, chain restaurants need to be standardized for dishes, and the best way to standardize the dishes is to make it into prefabricated dishes. In addition to standardization, enterprises also pursue high cost performance and high efficiency, which will also promote them to use prefabricated dishes. "Wen Zhihong, an expert in chain industry and general manager of Hehong Consulting, told reporters from CCTV.

In addition, according to the calculation of the Research Department of China Gold Company, a 20 -square -meter operating takeaway, a daily daily daily daily restaurant with a daily unit price of 35 yuan. After the pre -made dishes are used, the cost of ingredients has increased from 30%to 36%. Artificial costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs, labor costs. The decline in lease costs and operating costs can cover the increase in ingredients costs, and the profit margin of the store has increased from 3%to 4%. The Ministry of Gold Research believes that it can help meals to increase the level of profit margin by using prefabricated dishes. For larger chain catering companies, prefabricated dishes can be significantly reduced to cost and increase profits.

The restaurant uses prefabricated dishes. Should consumers have the right to know?

High efficiency and cost -effectiveness are the main reasons for many consumers to choose to buy prefabricated dishes. But most consumers do not understand that the dishes they tasted through takeaway and Tang food may also be made in prefabricated dishes. Many times, consumers who eat in the restaurant think that the dishes they eat are fresh and hot, but the fact is likely that the kitchen is heated after heating the prefabricated dishes.

On the social platform, netizens spit out all: "I won't I heated for prefabricated dishes? To get off the restaurant to be unjust? Prefabricated dishes destroyed Chinese food!" What is the difference between heating? "" Prefabricated dishes are nice.

"The first feeling of prefabricated dishes is unhealthy. Is there a problem with ingredients? Generally, you can eat fresh ingredients by the default chef, and if the restaurant uses prefabricated dishes, it should be notified in advance." A post -90s consumption in Beijing consumption consumption Someone told Yangguang.com that there is also a relatively obvious difference between restaurants' food dishes and purchasing prefabricated cooking cooking prices, and the behavior of the restaurant will damage the trust of consumers.

The "Analysis of the Corporate Acceptance of the National Consumers Association in the first half of 2022 in the first half of 2022" released by the Chinese Consumers Association shows that the first half of the number of complaints is that the prefabricated dish logo is unknown, but prefabricated dishes were used in takeaway and food. Not inform customers. The China Consumers Association believes that this moves consumers' right to know and choose.

According to CITIC reporters, the "Consumer Rights Protection Law" clearly stipulates that consumers have the right to understand the real situation of the goods and services, and consumers have the right to ask the operator to provide the price and place of origin of the product according to the different situations of the goods or services. , Producer, use, performance, specifications, grades, main ingredients, production date, etc.

Lawyer Song Yixin, director of the Chinese Law Society Business Law Research Association and deputy director of Shanghai Hankan Law Firm, pointed out that the restaurant needs to inform consumers to use prefabricated dishes. And the right to choose.

In February of this year, the Jiangsu Consumer Rights Protection Committee released the "Prefabrication Consumption Survey Report", pointing out that the quality of the prefabricated market is not satisfactory, the taste of the dishes needs to be improved, the dishes are unknown, the variety of dishes is single, prefabricated dishes, There may be problems such as hygiene issues in the process of cold chain transportation. Experts point out that prefabricated dishes can work in areas that need it, but they should not deceive customers who have higher requirements for taste in the guise of speculation. Prefabricated dishes have increased in chain restaurants. Does the dishes that restaurants are eaten in the future tend to be homogenized affecting consumer taste? Wen Zhihong said that to a certain extent, prefabricated dishes do make some dishes homogeneous, but according to the prefabricated level of prefabricated dishes, the chef will have a cooking process based on semi -finished products or prefabricated raw materials. It will also make the dishes different, and there will be some differentiation. Some prefabricated dishes will affect the customer's experience taste. This mainly depends on the technology of the prefabricated dishes itself. In addition, how to maintain the original flavor and taste of the dishes, and research and development need to break through.

How to inform consumers' obligations on the premise of ensuring the quality and taste of prefabricated vegetables, it is worth thinking about catering practitioners.

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