Optimize the supply of insurance services to build a good financial ecology

In order to continuously strengthen the education of financial consumers, continue to promote the popularization of financial knowledge, effectively improve the public financial literacy, and effectively prevent and resolve financial risks. Recently, China Life Insurance Co., Ltd. Henan Branch has launched the 2022 "financial knowledge popularization monthly financial finance Knowledge to strive for rational investors to strive for financial good netizens ", focus on key populations, promote the positive energy of insurance, create a clear financial consumption environment, and allow the people to better share the results of financial reform and development.

1. Focus on "elderly groups" and optimize old -fashioned services

Entering 150 customer service centers in Henan Guoshou can provide free waiting for the elderly over the age of 60, and enjoy one -on -one accompaniment according to needs; each counter provides a comfortable business environment for elderly customers, Equipped with old flower mirrors, civil medicine boxes, wheelchairs and other items to solve the emergency needs of elderly customers; produce and distribute the "Henan Guoshou Age Service Manual" to clarify the company's service projects, guide elderly groups to pay attention to and establish the correct financial consumption concept; highlight The company's service is simple and warm.

2. Focus on "youth groups" and upgrade online services

The company actively uses digital technology to expand the scope of financial services to promote financial services. In the Chinese Life Insurance APP Henan service number and WeChat public account on the protection column of consumers' rights and interests, regularly release "risk reminder", "case of insurance", and set up fun questions and answers The link provides consumers with interesting learning forms such as online courses, interactive games, etc., to achieve the precise popularization of consumer protection knowledge on different people, and highlight the diversification and intelligence of the company's services.

3. Focus on the "new citizen group" and do a good job of popularization

150 cabinets in the province are promoted and displayed by publicity materials such as “Improving public financial care and promoting national financial and healthy co -construction of clear network space to nourish good financial ecology”, and activity posters and other promotional materials. Publicity areas, at the same time, use the cabinet lobby TV to play to comprehensively enhance the customer's awareness of risk prevention and responsibility for the risk prevention and responsibility of housekeeping service personnel, courier, and takeaway. The new citizen's beautiful life vision of the new citizen of "This heart is safe is our hometown", highlighting the quality and fineness of the company's service.

In the future, Henan Guoshou will continue to adhere to the development of "people -centered", deepen the political and people's understanding of financial work, continue to promote the popularization of financial knowledge, comprehensively cover all kinds of financial consumers, and continuously improve financial consumption in financial consumption The financial literacy of the person continues to enhance the sense of gain, happiness and security of financial consumers, and serve the overall situation of social and economic development.

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