The more beautiful the "night", the more beautiful, Xuzhou reinsurates the night economy "fireworks"

Every evening, the night is getting stronger, the lantern is at the beginning, and the night consumption is hot. Moonlight market, trunk bazaar, open -air music festival ... In recent years, the night economy of Xuzhou Wenjian has continued to upgrade to create more night consumption scenes for consumers. The night economy has been given new scenery and new connotation. Become a "new track" for night consumption.

With the further deepening of the integration of cultural tourism, the eight major formats such as night learning, night learning, night entertainment, night entertainment, night travel, night purchase, night purchase, night stay, etc. are present. The beautiful scene. The flavor of fireworks in the world, the most caressing of the mortal heart, Peng Cheng Ye's economy is destined to "night" the more beautiful!

Integrate cultural resources to create night cultural tourism economy brands

The night economy has already been traced back to the Tang Dynasty. The poet Du Yanhe has a poem: "The night market sells rhumarius, and the spring boat is carried." By the Song Dynasty, the night economy was prosperous. "Tokyo Menghua Record" records: "The night market did not do it until the three, and the five more again opened again.

As an old and new consumer format, the night economy is a vivid manifestation of a city's vitality. In order to implement the "Several Measures on Promoting Culture and Tourism Consumption" issued by the Jiangsu Provincial Government Office, promote culture and tourism consumption, and promote the recovery of the cultural tourism market as soon as possible. A group of normal, specialized night cultural tourism experience projects, promoting the city's night economic prosperity and development.

Adhering to the basic principles of "government guidance, market -led, city and county (district) linkage, benefiting the people and benefiting enterprises", the Municipal Cultural and Guang Travel Bureau planned and implemented the "Guo Chao Hanfeng · Ye Pengcheng" Moonlight Cultural Tourism brand, highlighting the "Han Han Dynasty The elements of culture, Xuzhou flavor, fireworks, and fashion trends of fashion inject more long -lasting vitality and vitality into cities.

"National Tide" is both an emerging consumption trend and a cutting -edge cultural trend. The "Guo Chao and Hanfeng" brand is a social innovation practice of new scenarios, new content, new products, and new communication in the world of Han culture and cultural tourism. "Guo Chao Hanfeng · Ye Pengcheng" has both cultural self -confidence and a combination of fashion tide. At present, the "Guo Chao Han Feng · Ye Pengcheng" night economic brand is gradually rising into a beautiful city business card in Xuzhou.

Focus on the eight "nights" state to carry out a series of cultural tourism activities

In recent years, Xuzhou has continued to cultivate the "National Chao Hanfeng · Ye Pengcheng" cultural tourism brand, focusing on the eight major formats of "night learning, night rewards, night entertainment, night travel, night purchase, night body, night stay", highlighting, highlighting The elements of "Han culture, Xuzhou flavor, fireworks, and fashion trends" have carefully created a group of night -character tourism products, accelerating the new "night" state of cultural tourism, and better satisfying the quality, popular and diversified texts of the people Travel consumer demand.

1. Night learning. Public Cultural Museum (station) opened art training at night, public libraries are open at night, cats' sky city, Bocu Book City, Volkswagen Bookstore and other brand bookstores extend their business hours, provide the public with night learning space, and light up the night of Pengcheng Shuxiang.

2. Night reward. Promote the cooperation between Xuzhou Performing Arts Group and Hanya International Performing Arts Company, create a large -scale Han Dynasty scenario "Great Wind Song" and push to the market. Regular activities such as "Hanle Night", "Hanyu Night", "Xu Bo's Night" and "Non -Level Night" and other activities are provided to provide full -time tourism products at night and watch the full -time tourism products at night.

3. Night entertainment. Successfully organized the "National Chao Hanfeng · Ye Pengcheng" -the 20122 Xuzhou Cultural Tourism Consumption Promotion Season and Deki Night TV Tower Welcome Ceremony, "Xuzhou Yunlong Lake · Love theme Lake" Tanabata Night and other activities. Initiating "Quick Xuzhou" 2022 four seasons theme Douyin punching activities. Meet the quality of the masses and diverse night entertainment.

4. Night tour. Encourage conditions to open at night in the scenic spots in the scenic spot. The concert hall "Yunlong Lake Night", Xuzhou Paradise "Happy Night", the Gongjiao "Water Town Night" Tongshan Hanwang "Loushan Bay Night" and other Pengcheng Yueguang boutique The night travel (product) line is well received. 5. Night food. A number of fast -moving online celebrities and a group of "Late Night Cafeteria" Internet celebrity punching areas were launched.

6. Night purchase. Hold the Xuzhou Wenwen Travel Huimin Consumption Season, issue the Wenbugu Huimin Coupon, and issue the Hanfeng Koi red envelope to the citizens for free. The night purchase brands such as "Suning Night", "Global Harbor Night" and "Wanda Night" have been launched to drive night consumption growth.

7. Night body. The United Sports Bureau creates the "Olympic Night" of Olympic Sports Center, providing fitness and entertainment services such as nighttime training, evening exercise, parent -child amusement.

8. Night stay. Encourage star -rated hotels to carry out cultural tourism activities, Kaiyuan Name Hotel held a music and food theme "Kaiyuan Night"; create a number of boutique homestays such as Tongshan Wild Luxury Tribe, Jiawang Dogwood Valley Camping Base, Xinyi Songzhuang Non -Riduration Best Breakfast, and improved to improve Xuzhou traveling rate.

Implement the new vitality of consumption in the implementation of benefit people and convenience measures

At night, the Ministry of Households Shanyue City integrates flowing light, from specialty snacks to cultural and creative products, as well as manual creation, street art display ... immersive cultural tourism consumer and entertainment experience, coupled with different styles of characteristic cottages, fashionable personality, stylish personality The market all attracts tourists to stop.

In addition to the Dalonghu Market and Households Shanyueguang Market, there are also Huilongwo Creative Market and Dalonghu trunk market ... This summer, night markets and markets with different theme styles have sprung up, with new consumption Forms have further stimulated Xuzhou's commercial vitality, and played an important role in promoting consumption replenishment and potential release.

In order to accelerate the release of the potential of the consumer market, comprehensively boost consumer confidence, and stimulate the enthusiasm of consumption, the Xuzhou Cultural and Guangzhou Travel Bureau integrates resources and carry out "colorful cultural tourism sharing life" 2022 Xuzhou Wen Traveling Huimin Consumer Season.

During July to October, the Xuzhou Culture, Radio, Film and Television and Tourism Bureau will distribute more than 100,000 Cultural Tour Huimin Course vouchers to tourists through the "Cloud Flash Pay App". The vouchers are used in the form of electronic vouchers. Citizens and tourists participate in the scenic area, cultural entertainment, hotel homestays and other merchants where they participate in the event in the main urban area can be deducted directly. At the same time, the Xuzhou Cultural Tourism Department will also distribute the "Hanfeng Koi" red envelope (cultural tourism and people's blind box); the "Cultural Tourism Koi" red envelope award is issued at an at an unreasonable distribution; , Learn Xuzhou New Citizens issued a Wenjin Travel and Huimin Card, etc., allowing citizens to travel to Pengcheng.

Since the issuance of the first period of the cultural tourism civil assistant enterprise voucher, the city's cultural tourism consumption has continued to rise. In order to further stimulate consumption potential and promote the recovery of the cultural tourism economy. Xuzhou Wenguang Traveling Bureau and relevant units organized the list of participating merchants to expand to more than 120. In addition to the original cultural, tourism, and Wenlou district merchants, the event also included in Suning Plaza, Vanke Xinhuai Center, China Merchants Garden, China Merchants Garden Part of the artistic and educational demonstration bases of the city, Yuexing Global Port, some arts, children's arts, catering, commercial supercourage merchants, and popular merchants in the 1818 Food Plaza are designed to be from culture, entertainment, leisure, catering, shopping, etc. Multiple aspects meet the needs of citizens.

With the continuous expansion of scale and more standardized management, the night economy is becoming an important pole to promote the consumption of cultural tourism. Under the city's wonderful and promoting consumer activities, it has become an effective assistance for consumption recovery.

Li Yang, a four -level investigator of the Xuzhou Culture, Radio, Film and Television and Tourism Bureau, said that in the future, Xuzhou will build the theme night travel product in terms of building night economy. With the help of a new cultural tourism project in Xuzhou, the "Xuzhou Twelve Nights" brand project is created.

The second is to enrich the night cultural experience. Further extend the opening time of cultural facilities such as museums, cultural museums, libraries, art museums and theater, concert halls, and Guo Chao Hanfeng Museum. Taking the cultural tourism blind box as the carrier, integrating cultural tourism resources, and encouraging all parties to the society to participate in the night economic promotion action in the form of projectization.

The third is to promote the development of cultural tourism at night. Organize the creation of provincial-level night cultural tourism consumption agglomerations to promote the establishment of at least 1-2 county (cities, districts) with conditions to form a night cultural tourism with strong radiation driving functions with the development of regional business districts. Consumption agglomeration areas to build a new format for cultural tourism consumption.

Councilor: Yangtze Evening News/Zi Niu News Profile reporter Zhao Tian

Edit: Zhao Tian

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