See the "high point" of brand agriculture in Qingdao to list the roadmap

Wen ｜ Zhang Jin Yang Jing Wan Si Jing Jiang Peng

The reporter recently learned that in order to further strengthen system planning, optimize the allocation of factors, promote pioneering innovation, seize the "commanding heights" of brand agriculture, the Qingdao Agricultural and Rural Bureau has issued the "Occupible Point" Action Plan for the Seeing Brand Agriculture "(hereinafter referred to as the" Plan "). See the overall goal, key tasks, guarantee measures, etc. of brand agriculture.

At the same time, the plan is equipped with the national standard of the national well -known agricultural product brand reserve library, the provincial -level provincial -level provincial -level agricultural product brand reserve library, the local standard (production technical regulations) reserve list of Pei Shu agricultural product brand, and the key task list of the "commanding heights" of brand agriculture.

The "Plan" proposes to vigorously implement the brand strong agricultural strategy, give full play to the role of the government and effective market, and implement the "1510 plan" (that is, to create 1 national, 5 provincial and 10 municipal brands), and cultivate plastic A group of well -known agricultural products with high gold content, high influence, and strong competitiveness. By the end of 2022, "Qingdao Agricultural Products" will strive to enter the "top ten" of public brands in agricultural products in the country for the fourth time. At the same time, the establishment of a national -level agricultural product wholesale market, the development of emerging markets such as the Guangdong -Hong Kong -Macao Greater Bay Area and RCEP, driving the transaction volume of the agricultural product market exceeding the 100 billion yuan mark, and the export amount ranks among the forefront of similar cities across the country. The "Plan" clearly clearly 13 key tasks.

Establish "1+X+Y" Qingdao Agricultural Brand System

Improve the brand cultivation system. "1" is the public brand of "Qingdao Agricultural Products" in the city, and "X" is a conditional area (city) to create public brands rich in local characteristic agricultural products regional. Agricultural product brand. Encourage brand subjects at all levels to participate in the national brand value assessment. By the end of 2022, the "Qingdao Agricultural Products" brand main body will reach more than 160, with a brand value of more than 60 billion yuan.

Explore digital management of agricultural brands. Explore the establishment of a dynamic and accurate online management system of agricultural product brands, pass the data barriers between departments, and comprehensive, scientific, precise, and real -time management of the quality and safety, technical standards, product certification, output output value and listing cycle of agricultural products. Establish a well -known municipal brand selection system to improve the quality and efficiency of selection, and use digitalization into brand management.

Improve the agricultural brand incentive mechanism. Amend the "Management Measures for the Famous Agricultural Products Brand of Qingdao", and improve and improve the standards of well -known brand selection standards, incentive measures and exit mechanisms. Give 500,000 yuan award for public brands that have obtained a provincial -level well -known agricultural product region, and give 150,000 yuan awards for the product brand of provincial -level well -known agricultural product enterprises. Give play to the incentive -oriented role of fiscal funds, and support the main body of agricultural product brands to compete for advanced, typical, and tree benchmarks.

That is the modern breeding scene of Moada Ruizhiju

Establish a full industry chain quality standard system

Strengthen the quality supervision of the whole process of brand. Improve the full evaluation and management mechanism of agricultural product brands, and strengthen the governance of the source of investment. Increase the quality and safety monitoring of agricultural products, implement the new "three products and one standard" identification and management opinions, and severely crack down on illegal acts such as fakes and inferiority and quality and safety. The main body of agricultural product brands that violate the law strictly prohibit participating in various brand selection. Strengthen agricultural standardized production. Encourage the main body of agricultural product brands with conditions to formulate product standards and production, processing, packaging standards and quality standards, establish a standard system with distinctive brand regional characteristics, product characteristics, and cultural connotation Essence Strive to formulate more than 30 agricultural local standards and production technical procedures by the end of 2022, cultivate 10 new national excellent new agricultural products, and identify more than 70 new "three products and one standard".

Modern facility agriculture harvest scene

Pengry Qingdao agricultural brand with cultural connotation

Implement storyization. Compiled the books of "Agricultural Products in Qingdao", in -depth excavation of historical geography, local customs, food culture, celebrity anecdotes, and talk about the Laoshan tea produced by Chinese Taoism, and Comrade Mao Zedong sent by Riba Cabbage from the national ceremony, and the tribute Daze The story behind the "Qingdao Agricultural Products" brand such as mountain grapes, find the combination of brand agricultural products and agricultural intangible cultural heritage, rural folk customs, and shape the Qingdao agricultural brand with cultural connotation.

Perform experienceized plastic. Encourage conditions for districts (cities) and agricultural brand enterprises to establish agricultural product brand museums, exhibition halls and experience halls to display brand creation results. Combined with the construction of rural leisure and tourism boutique demonstration sites, the agricultural product brand exhibition hall is included in the scope of relevant tourism routes.

Implement scientific and technological plastic. Organize and coordinate agricultural scientific research institutions, institutions, and brand enterprises to strengthen linkage and coordinated research, and improve the quality of germplasm resources and the quality of agricultural products with scientific and technological means. Strengthen the construction of scientific and technological talent teams of agricultural brands, increase investment in scientific and technological innovation, introduce new varieties, promote new technologies, develop new products, promote the deep integration of agricultural industry, university and research, and improve the core competitiveness of agricultural product brand products.

Perform intensive and plastic. In conjunction with relevant districts and cities, the strength of the agglomeration system and industry advantages, relying on domestic mainstream media platforms to increase the promotion and promotion of the "Qingdao Agricultural Products" brand in important transportation hubs, and continuously promote the Qingdao agricultural product brand throughout time and space, broad vision, and multi -dimensional. The main line of hosting the harvest festival of Chinese farmers, excavating the potential of special agricultural agricultural products such as the Cherry Festival of the Laoshan North House, and promoting the culture of excellent farming festivals.

Erand the brand effect and explore the VR Smart Hall of Agricultural Products

Standardize domestic marketing. Support real estate agricultural products wholesale markets to improve facilities, improve management and operation level, and expand the market share of agricultural product brand. Support Jiaozhou City to create a national -level pepper -producing professional market, and build the China Spices Import and Export Trade Center. The main body of agricultural products is encouraged to set up agricultural products stores (experience) stores in Beijing, Shanghai, Guangzhou, and Guangdong -Hong Kong -Macao Greater Bay Area. Union Qingdao International Cold Chain Trading Center set up the "Qingdao Agricultural Products" exhibition area to create a display window for Qingdao agricultural product brand, and strive to achieve the market transaction volume of agricultural products by more than 40 billion yuan. Strengthen network marketing. Increase cooperation with well -known e -commerce platforms at home and abroad, and strive to exceed 10 billion yuan in sales of agricultural product networks. The use of information technology such as VR and blockchain to explore the construction of the "Qingdao Agricultural Products" VR smart exhibition hall to achieve the promotion and sales of agricultural product brands to visual, convenient, and intelligent.

Expand the international market. Guide the main body of agricultural product brands to promote the certification of international export food quarantine registration and export quality system, and establish a quality testing, product traceability and brand management system. In the United Macau Agricultural Products Association and other industry associations and chambers of commerce to explore the development of the Macau agricultural product market. Support the main body of agricultural products to consolidate and expand international markets such as the United States, the European Union and RCEP. The annual export volume of agricultural products exceeds 30 billion yuan.

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