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Cover news reporter Meng Mei

What kind of experience is a CEO of a century -old giant company?

In September 2001, Jeff Emelt took over the GM (GE) after the century manager Jack Welch.

Less than a week after taking office, the "September 11" terrorist attack shocked the world, and General Electric is almost related to each part of this tragedy:

The aircraft leased by GE and an GE -produced engine hit the building provided by GE, and everything on the scene was broadcast live by GE's NBC TV station worldwide.

In the past 16 years, Emelt has led GM to survive a lot of life and death -from the 2005 Hurricane "Katrina", 2008 financial crisis, and the melting of the Fukushima nuclear reactor in 2011 ...

At the same time, he started to adjust the focus of general electrical business and carried out a large reform of the reform to make it more global, diversified, digital, and pay more attention to technological research and development. Survival.

In the book "Sitting Cosmetics", Emelt first reviewed the heart line of GE for the first time in power, and conducted a frank and strict self -examination. Not only through a large number of on -site dialogue, the interior details, facing questioning and criticism, but also in the book to generously share management experience, and frankly acknowledge the wrong decisions that have made.

At the moment when the new coronary pneumonia epidemic is raging and the "black swan" is frequent, how can we lead the company to cross the crisis?

Under the pressure, how should managers focus on decisions?

Opening this book, Emelt takes you back to the office at the beginning of his office in 2001, and has experienced the failure and greatness of a leader.

In fact, in the years when the reporter had just been exposed to business books, GM's Jack Welch was a well -known name. His autobiography of the same name was the most popular management book in many years. In contrast, his successor Emelt is much low -key. It is not easy for a generation of commercial legendary characters. Looking at the whole book, Imerter took over GM's for more than ten years and experienced the ups and downs. He seemed to have been connected to the general electrical patch. After more than ten years, it was a pity that he was in the internal disputes. Forced to leave.

When Emelt wrote this book, he had been relieved of those who had worked well, and he became a lecturer at Stanford Business College. He was at the helm of the company in the uncertain age, and he knew how to deal with the sudden and major crisis. He stood on the podium, and taught himself the various experiences and lessons that he had obtained in the position of the highest managers of a large enterprise over the years, and taught it to the future managers in the future.

Imelt is different from Jack Welch. He is not a recognized "star" manager. There is no halo, but he is a "firefall captain". The new crown epidemic has brought greater crises and variables to the entire world. Here is a "fire saving story" of the firefighting captain. Perhaps entrepreneurs and management should read it. This high level may not be achieved in a lifetime, but You can add addiction from the book. It is not the kind of boring business book on the market, with the overall view and sufficient details. Interesting and easy to read, let people "think" from all angles!

Just like Douban readers wrote: "The writing is too suitable for adapted movies. I seem to see the scene of Jeff Emelt and Buffett together. Drinking sugar -free ... the 911 incident, financial crisis, and Fukushima nuclear leakage in Japan, these 20 years of major events have been mentioned. The protagonist decides again and again in the business crisis. HBO can consider adapted into American dramas ... "

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