The two major brands are worth over 80 billion -Wuyi Rock Tea and Wuyi Black Tea to reach the top 100

Photo Conferry, Wuyishan Tea Garden Wuyishan City Rong Media Center

Southeast Network News (correspondent Li Jian and Xu Chao) On September 5, the Chinese Brand Construction Promotion Association, China Asset Evaluation Association, Xinhua News Agency National Brand Engineering Office and other units jointly released the "2022 China Brand Value Evaluation Information" in Beijing. This is also a Chinese brand. The Construction Promotion Association for the 9th consecutive public welfare release of Chinese brand value evaluation. In the release of the 2022 China brand value evaluation information, Wuyi Rock Tea was on the list again, ranking 4th in the top 100 list of regional brands (geographical indication product areas). The value of the black tea brand ranks 7th in the national tea category, an increase of 1 place from 2021.

The number of brands participated in the evaluation this year reached 1056, covering leading companies in most industries. This year, "Wuyi Rock Tea" still ranks among the top brand lists on the regional brand of geographical indications. With the brand value of 7.2066 billion yuan and brand strength of 918 again, the brand value increased by 1.012 billion yuan last year; "Wuyi black tea" For the third time, the brand was worth 11.858 billion yuan, and the brand strength was 879.

Wuyi black tea is the earliest black tea in the world, also known as "Black Teas the Original Ancestor" Wuyi Shan City Rong Media Center.

Wuyi Mountain, as the main tea producing area in Fujian Province, has an existing tea garden area of ​​148,000 acres and 4,560 registered tea companies. The tea industry has developed into a pillar industry in Wuyishan's green development. Among them, the construction of the "Wuyi Rock Tea" brand has been steadily promoted, and its brand connotation and image have been continuously improved, and it is included in China's first batch of advantageous and characteristic industrial clusters. Wuyi Rock Tea has won a number of honors such as national geographical indication protection products, well -known trademarks in China, and "China's Top Ten Tea Area Public Brands". In 2022, Wuyi Rock Tea ranked second in the national tea brand for the 6th consecutive year.

Wuyi black tea is the earliest black tea in the world, also known as "the originator of black tea", which has a history of more than 400 years. On June 27, 2011, the State Administration of Quality Supervision and Inspection and Quarantine approved the protection of geographical indication products for "Wuyi Black Tea". The main category of Zhengshan Small has obtained the registered product registration of China's origin in 2002; from 2000, it has obtained Germany BCS for the year, Japan JAS and the United States NOP International Organic Certification; on July 20, 2020, the first batch of protection lists in the European Geographic indication were selected as ; In August 2020, the trademark was a well -known trademark in China.

Photo Conferry, Wuyishan Tea Garden Wuyishan City Rong Media Center

As China's first national key scenic spots and national ecological civilization cities, Wuyishan is based on the ecological and cultural blessing of the two -generation heritage, and vigorously promotes tea culture and enhances the impact of tea culture brands. In 2021, the total output value of the entire industrial chain of the tea industry in Wuyishan reached 7.5 billion yuan, and the per capita disposable income of rural residents was 22,430 yuan, of which a quarter came from tea leaves. It really made a leaf achieve a industry and became rich.

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