new plan!Strive to reach 630 billion yuan

Author:Xi'an Daily Time:2022.09.08

In the next two years, Xi'an will seize historical opportunities and accelerate the cultivation of "historical and cultural capitals" and "international tourism cities" such as "three capitals and four cities" city brands, and strive to be 630 billion yuan in social consumer goods by 2024 and total tourism revenue of tourism. Breaking through 400 billion yuan, we realized the city's "consumption contribution, city's first place, fashion leadership, format innovation, and economic exterior". This was learned from the press conference of the "Xi'an International Consumer Center City Cultivation and Creation" on September 7.

China Trade Plaza's food block has attracted many citizens.

Actively integrate into the new development pattern of "dual cycle"

The "Xi'an International Consumer Center Cultivation Creation Plan (2022-2024)" (hereinafter referred to as the "Plan"), the content mainly includes three parts: creation goals, key tasks and guarantee measures.

In terms of creating goals, there are two main goals, which are the cultivation of the "three capitals and four cities" urban brand and promoting the high -quality development of the consumer market.

The goal of the "three capitals and four cities" is to accelerate the construction of the "historical and cultural capital" that highlights the Chinese civilization, the "fashion shopping capital" that leads the trend, and the "international food capital" that passes the ancient and present. "" International Tourism City "," International Education City "," International Exhibition City "and" World Competition Famous City ".

In the goal of "promoting the high -quality development of the consumer market", strive to reach 630 billion yuan in the total retail sales of consumer goods in Xi'an by 2024, and the total tourism revenue exceeds 400 billion yuan. At the forefront of the western region, it has become the first place in the northwest of high -end brands, the source of the western northwestern region, and the national gathering place of cultural and creative brands. Realize the five aspects of the city's "consumption contribution, city's first position, fashion leadership, format innovation, and economic outline", and actively integrate into the new development of domestic large cycles and domestic and international "dual cycles". pattern.

It will focus on implementing the "3+4+10+3" project

In contrast to the creation goals, the "Plan" also proposed eight major tasks. Among them, the "3+4+10+3" project will be implemented. 3 refers to the theme line of "Exploring the Roots of Chinese Civilization" in the three cities of "City of Music, the City of Museum, Museum of Museum, and the City of Performing Arts" IP; 10 refers to the top ten historical and cultural exhibition areas such as the Northern Court, Beilin, Xiaoyan Pagoda, Daming Palace, and Han Chang'an City; 3 refers to strengthening foreign cultural tourism cooperation, promoting Chinese and foreign heritage exchanges and cooperation, and creating the "Three Meetings and Create" Three Meetings Three sections of "three" brand measures to expand foreign cultural exchanges and cooperation.

Build the capital of fashion shopping. Promote the internationalization, intelligence, and fashion development of retail business, build world -class consumption "circles", integrate the development of consumption "belt", international fashion consumption "street", and trendy fashion consumption "points".

Build an international food capital. Vigorously develop specialty food in Xi'an, cultivate 100 high -growth local catering companies, and strive to reach more than 100 in Xi'an by the end of 2024. Create 8 diversified catering agglomeration areas such as old -fashioned catering+characteristic flavor catering, international brand catering, and integration of cultural and business travel foods and catering, to expand the influence and reputation of Xi'an cuisine.

In addition, the "Plan" is still building the “Belt and Road” international tourism city, the construction of the “Belt and Road” international education city, the construction of the “Belt and Road” International Conference Exhibition, the construction of a world competition city, and the construction of an international and convenient consumer environment. Specific requirements.

The "Plan" also clarifies 68 key projects, tasks and responsible units in cultural tourism, commerce, trade, education, sports, conference exhibitions.

Accelerate the transformation and construction of the cultural tourism industry.

At the press conference, the Municipal Cultural Tourism Bureau stated that it would adhere to the excellent layout, strong supply, tree brand, and promoting consumption, creating the world's humanities capital of Chinese culture, and helping the construction of international consumer cities.

By focusing on the "nursery chain replenishment chain", planning to promote cultural tourism projects, and accelerate the transformation of the cultural tourism industry. Promote the gathering of elements, build a number of new landmarks integrating cultural tourism, leisure and vacation, and cultural experience, accelerate the development and coordinated development of cultural tourism consumption, and further optimize the layout of the Xi'an cultural tourism industry.

By grasping the creation of promotion and upgrading to improve development leadership. Persist in supplying quality, build a group of high -level tourist attractions, high -standard cultural parks, high -quality cultural districts, high -quality cultural tourism integration agglomeration areas and high -standard global tourism demonstration zones, and accelerate the establishment of national culture and tourism consumption pilot cities, so as to use Create a standard, excellent quality, and tree brand, and continue to enhance the development of the cultural tourism industry.

At the same time, it is necessary to focus on fusion and promote consumption to stimulate new vitality in the market. Adhere to creative transformation and innovative development, promote the deep integration of cultural tourism and sports, technology, commerce, agriculture and other industries, and build new formats and new products. Deepen the city cultural IP of "City of Music, Shuxiang City, Museum City, Performing Arts City". New technologies such as smart tourism, 5G, and artificial intelligence are used to improve the quality of cultural tourism consumption.

In addition, it is necessary to grasp the brand to promote marketing and enhance the urban influence. Handle major conventions and exhibition activities such as the Western Cultural Fair, the Silk Road International Film Festival, the Silk Road International Travel Fair, and continue to strengthen the "Millennium Capital · Changan Changan", "Chinese Year · Watch Xi'an", "Changan Night · My Night" series brand Global marketing, global promotion. Build a coordinated and efficient cultural tourism linkage mechanism at all levels, and promote the connection between the cultural tourism resources of the Guanzhong Plain and the Economic Belt of the Yellow River Basin. Make good use of the "Belt and Road", "East Asian Cultural Capital", and World Urban Land Organization and other platforms to exchange and mutually learn and learn, and enhance the influence of the world's cultural brand world. Citizen Pickup Old Restaurant

Beilin District

Build a new pattern of consumption in characteristic neighborhoods

Beilin District's business stock has a significant advantage. The built-in tens of billions of core business district-Nanmen Business District is an important area for Xi'an to cultivate international consumer center cities.

At the press conference, Zhang Minyu, deputy head of the Beilin District, introduced that at present, 16 commercial complexes in the district have gathered more than 3,000 fashion brands at home and abroad, and have declared 22 provincial -level first -store projects. 10 companies have successfully approved the title of "old name". In terms of cultural tourism resources, there are 68 cultural relics tourist attractions such as Xi'an Beilin and Xiaoyan Pagoda, 11 private industry museums, 59 non -heritage projects, and more than 200 hotels.

In the next step, the Beilin District will adopt the whole area+full -year investment method to attract international first -tier brands to settle in; combined with the construction of characteristic blocks to create a old -fashioned gourmet experience gathering area; do a solid one -minute pilot zone construction of the people's life circle; build the Chinese trade Fenghua Palace, and Cultural and creative projects such as Chongren Dong Creative Park to promote regional younger and brand influence to a new level; actively promote the cultivation and construction of two -level night economic demonstration blocks including 6 provinces and cities including the Jing Cultural District of Lao Caichang City. Open a new pattern of consumption.

Qujiang Creative Valley District

Qujiang New District

Promote the development of cultural and business travel integration and development to promote consumption upgrade

Qujiang New District strongly supports the development of the "first store economy", which has attracted many well -known brands to settle. Li Yaojie, deputy director of the Qujiang New District Management Committee, introduced at a press conference that in the past two years, Qujiang New District has introduced a total of 69 nationwide and northwestern stores, and will continue to increase the economic development of the first store in the future.

The reporter learned that Qujiang New District focuses on the key tasks such as promoting consumption, and takes "improving traditional consumption, cultivating new consumption, and comprehensively promoting consumption" as the starting point. In the future, it will mainly focus on creating characteristic commercial blocks, building the first store economy, promoting the integration of cultural and business travel, and supplying the supply of rich products, and fully help the consumer market prosperity and stimulate consumer vitality.

Combined with the characteristics of the Qujiang Cultural Tourism industry, it continues to promote the integration and development of cultural and business tourism. Qujiang New District will continue to issue Qujiang Consumer Travel Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumption; take the festivals such as "China Year · Watch Xi'an" as an important starting point to promote festival activities with tourism product development, cultural tourism consumption interaction, and continue to expand The "Cultural and Business Travel+" industry chain helps the construction of the international consumer center cities.

Text: Yang Ming, all media reporter from Xi'an Newspaper Industry