Not to mention the fourteen incense, the thirty -nine incense has been registered

Zhongxin Jingwei, September 8th (Yan Shuxin intern Chen Shiqing) On the 8th,#中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中 中.

8日凌晨，苹果发布了iPhone 14系列新品，就在大家讨论是iPhone 13香还是iPhone 14香的时候，细心的网友发现“十四香”商标早已被注册，而申请人正是驻马店市王守义十Sanxiang Tuodin Group Co., Ltd. (hereinafter referred to as Wang Shouyi).

Not only that, Zhongxin Jingwei noticed that in addition to "eleven incense" to "twenty incense", Wang Shouyi even registered the trademark of "twenty -three incense", "thirty -three incense" and "thirty -nine incense".

Wang Shouyi has registered the "fourteen incense" trademark

According to the China Trademark Network, the "Fourteen Fragrance" trademark has been applied for registration by Wang Shouyi as early as October 2002. The registration announcement date is May 7, 2004. At present, the trademark status is "registered", the international classification is convenient for food, and the dedicated period is from May 7, 2014 to May 6, 2024.

Zhongxin Jingwei noticed that during the same period, Wang Shouyi also applied to register the trademark from "Eleven incense" to "Nineteen Fragrance" in addition "Thirty Fragrance" trademarks; in April 2016, trademarks such as "Twenty -Three Fragrances", "Thirty -Three Fragrances", "Twenty -Six", "Thirty -Six", "Thirty -Nine -nine Fragrance" and other trademarks.

Source: China Trademark Network Screenshot

The news of "Wang Shouyi has registered the fourteenth incense trademark" caused heated discussion among netizens: "What kind of unknown prophets?" "Don't think about it, fifteen incense and sixteen incense are registered by Wang Shouyi, so ask you not to be fragrant." "The awareness of trademark protection is so strong."

Source: Weibo

Zhao Zhao, a lawyer of Beijing Yunjia Law Firm and a special researcher at the Intellectual Property Research Center of China University of Political Science and Law, told Zhongxin Jingwei that some companies will register defensive trademarks in order to protect brand protection. This defense is reflected in two aspects: one For core brands, in addition to the product category of mainstream business, it is also registered in other categories. In addition to the registered core brand trademarks, some trademarks with certain approximation are also registered.

"In terms of comparison, the latter's registration method, that is, the more defensive defense of similar trademark registration, can prevent other people from registering with similar trademarks, resulting in confusion or difficulty in the original trademark of the enterprise." Zhao Occupation said.

These companies also register a lot of defensive trademarks

In fact, not only Wang Shouyi, Alibaba, Xiaomi, and many companies such as the old godmother have registered a lot of defensive trademarks.

For example, Alibaba, registered "Ali Mom", "Uncle Ali", "Grandpa Ali", "Grandma Ali", etc., and live a trademark version of "Ali Family".

Xiaomi is more interesting. It has registered trademarks such as "rice", "red rice", "blue rice", "black rice", "purple rice", "orange rice", "green rice", "yellow rice", "orange rice", so that some netizens commented "Is Rebus want to gather seven -color rice to summon the dragon?"

The old godmother is not willing to fall behind. all over.

Wuliangye has registered trademarks such as "Liuliangye", "Qiliangye" and "Bailiangye"; JD.com also split the name of the founder Liu Qiangdong and carry out trademark registration protection ...

However, defensive trademark registration is not once and for all. Zhao Occupation pointed out that if some trademarks applying for registration are not used for a long time, they may also be revoked. "Trademark resources are limited. It is actually a waste after registration. According to relevant regulations, the idle trademark that has not been used for three consecutive years, when other people make an application, the registration may be revoked."

Therefore, Zhao occupied suggestions that in addition to defensive trademarks, enterprises can also adopt conventional trademark protection methods to conduct daily brand monitoring, including market monitoring of competitors and brands Possible risks to stop and protect rights through legal means.

Some people have used the name of more than 20 years to become other people's trademarks

In the field of trademarks, many incredible things have occurred.

In August 2019, the short video UP Lord Jing Han Qing said that with the name of his more than 20 years, it was registered as a trademark by a company, and the company also sent a letter to ask it for renaming.

The above company said that the WeChat, Tencent, and headline public account "Jinghan Qing" currently operated by Jinghan Qing has violated their registered trademark rights and requested that Jinghan Qing to rectify the name in time, otherwise the lawyer will send a letter to ask the majority to request the majority The video platform seizes the "Jinghan Qing" related public account.

"After being registered as a trademark by others after being registered by others, it is easy to confuse the market transaction subject. It is mistaken for the trademark to have some connection with celebrities, which will even affect the reputation of celebrities." Zhao Occupy said.

Zhao Occupy pointed out that after discovering his name or account name as a trademark, celebrities can apply to relevant departments to revoke the trademark from relevant departments in accordance with the law. However, because the Chinese Trademark Law has always adhered to the general principle of "registering first", once the trademark is grabbed, the company or individual wants to take it back, it has to embark on the road of long lawsuit, and the cost is relatively high.

It is worth mentioning that in May 2019, the well -known movie star Zhang Jiahui once applied for 45 "slag Hui" trademarks. Some people analyze that Zhang Jiahui is related to infringement. Zhang Jiahui Information Map Source: Tencent Video Screenshot

It is reported that before, a game called "I am a dregs" was launched on the Windows 10 App Store. The image of Zhang Jiahui was used on the game advertising page, and the words "Equipment RMB recycling, transaction for 1 second to account" and other words, but In fact, this game did not get Zhang Jiahui's consent and authorization.

On August 9, 2018, Zhang Jiahui issued a statement through Weibo that he had terminated the image endorsement cooperation with a game developer in February 2018. After that, he had no authorized third parties to use Zhang Jiahui's previous advertising endorsement image. The developer or operator of the game of "I am a scumbag" has constituted infringement.

On the 8th, Zhongxin Jingwei inquiry found that some of the "scum" trademarks applied for Zhang Jiahui have been registered successfully, but some trademark applications have been rejected. (For more report clues, please contact the author of this article Yan Shuxin: [email protected]) (Zhongxin Jingwei APP)

(The views in the article are for reference only, do not constitute investment suggestions, have risks in investment, and need to be cautious to enter the market.)

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Editor in charge: Luo Yan

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