Mid -Autumn Festival Market Observation: Supervisor the new rules next moon cake gift box to "minimalist wind"

The Hangzhou Market Supervision Administrative Law Enforcement Team launched a special enforcement inspection operation of over -packaging. Picture of Hangzhou Market Supervision Bureau

China News Service Hangzhou, September 8th (Jin Jinyan) The Mid -Autumn Festival is approaching, and a variety of moon cake gift boxes have boarded the "C position" of major supermarkets. Under the new regulatory regulations, the reporter visited some supermarkets and baking shops in Zhejiang and found that the packaging of moon cake gift boxes did not appear in previous years of "graceful and luxurious" metals and wood materials. The price is mostly 100 yuan to more than 200 yuan, and it is more "weight loss" and more "close to the people."

The Mid -Autumn Festival is a traditional Chinese festival. Among them, moon cakes represent the meaning of "reunion", and its importance is self -evident. At the same time, the dual attributes of moon cakes with gifts and festivals are favored by consumers. Whenever Mid -Autumn Festival, the scale of moon cake sales will grow rapidly, but the phenomenon such as adding valuable fillings, excessive luxury packaging speculation on moon cake prices, and mixed sales of high -priced products also occur from time to time.

On August 15 this year, the "Food and Cosmetics" approved by the State Administration of Market Supervision for the State Administration of Market Supervision was officially implemented. It clearly stipulates that the number of moon cake packaging layers does not exceed 3 layers. The packaging materials must not be used as precious metals and mahogany. Moon cakes should not be mixed with other products. The packaging gap rate does not exceed 30%.

Under the new regulations, the moon cakes of offline merchants and baking shops have "lightly put into battle". Recently, the reporter saw in a baking store in Hangzhou, Zhejiang. There were two moon cake gift box display area in the store. One was the Soviet -style moon cake area of ​​bulk. Gift bags are available for consumers. The other place is a relatively beautiful Cantonese moon cake, which is priced at 100 yuan to 200 yuan.

Citizens who are buying moon cakes should say that although there are more and more mooncakes now, she still likes to eat old -fashioned moon cakes. Beneficial.

Not only among the supermarkets and baking shops, the moon cakes sold by some hotels also streamlined carton packaging. The reporter had previously seen in the moon cake display area of ​​a hotel that the hotel offers a monthly moon cake gift box of 178 yuan, 198 yuan, and 228 yuan, which basically only has a simple plastic sealed bag.

A hotel manager of the restaurant of a hotel said that because of the "new national standard", this year's moon cakes have been adjusted in packaging and price, so that "the price is close and the packaging is simple." The hotel also found that consumers on the market are becoming more and more rational during the sales of moon cakes, and the "high price" moon cake sales have not been good in previous years.

The technical experts of Wenzhou Metrology Institute carry out the volume of moon cake gift box packaging. Wenzhou Market Supervision Bureau Photo Confession

In order to ensure the safety of the Mid -Autumn Festival production and sale and pre -packaging moon cake food, and create a safety environment before the festival, recently, Hangzhou and Wenzhou, Zhejiang, have carried out special enforcement inspections in many places in Hangzhou and Wenzhou. Whether there are mixed phenomena, whether there are precious metals to package and other issues.

During the inspection, the Hangzhou Market Supervision Bureau found that the moon cake gift box of a hotel in Hangzhou appeared to be carried out by red wine, which violated the new regulations. The Law Enforcement Brigade of the Market Supervision Bureau of Qiantang District of Hangzhou immediately issued an administrative warning to the hotel. The Consumer Protection Bureau of the Qiantang District Market Supervision Bureau also reminded the hotel to fully communicate with consumers with the sales of mooncakes, to obtain consumer understanding, and replace or refund the red wine in the gift box.

A few days ago, Wenzhou also investigated and dealt with the first case of overwing illegal packaging. During the inspection, the law enforcement officer of the Wenzhou Market Supervision Bureau discovered that a food operating unit in the area was priced at the "Lotus Fragrant 10 Monthly Monthly Month" moon cake, which was suspected of overwing. After on -site surveys, the packaging rate of the moon cake packaging was 70.5%, which was far more than the requirements of the packaging gap rate to be fixed to ≤30%. At the same time, law enforcement officials also found that the monthly cake is priced at 178 yuan, and the packaging cost of the gift box is 31 yuan per box. Packaging costs accounted for 17.5%of the sales price, and the current case is under further investigation.

The relevant person in charge of the Wenzhou Market Supervision and Administration Bureau stated that if it violates the provisions of excessive packaging, a maximum of 100,000 yuan can be imposed. Consumers find that there are moon cakes and products suspected of excessive packaging, they can also call 12345 government service hotline, national 12315 platform, or on -board search "Consumer Treasure" for complaints.

The offline cakes of offline merchants have "lost weight". What about the online situation? The reporter previously searched for the "Moon Cake Gift Box" on an e -commerce platform. He chose the price order and found that the moon cake gift box was capped at 499.99 yuan. However, in order to avoid the "risk", some merchants played "wipe the ball" on the freight.

In order to promote the healthy development of the moon cake industry, recently, the Zhejiang Provincial Consumer Protection Commission and the Provincial Food Industry Association held a symposium on resistance to over -packaging. According to the relevant person in charge of Alibaba, at present, it is difficult for Taobao and Tmall to find more than 500 yuan boxes of moon cakes. More than 80%of the moon cakes are less than 100 yuan. Moon cake consumption mainstream.

Cui Lijin, deputy director and secretary -general of the Zhejiang Provincial Consumer Protection Commission, believes that enterprises should refuse the phenomenon of "wiping balls", such as selling tea, honey, red wine and other products for "surrounding" moon cakes;In the process of marketing, deliberately block the word "moon cake".At the same time, industry associations must continue to strengthen the leading role, platforms must strictly control the entire network in accordance with regulations, and consumers must actively play the role of consumer supervision.It is reported that on the eve of the Mid -Autumn Festival, the China Consumers Association conducted consumer supervision of the overpacking of the moon cake.The moon cakes are supervised by targeted browsing comparison and shooting.(Finish)

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