Virtual actor 202: By debuting "Twenty Twenty Twenty", a new possibility of "Ling Meng Universe"?
Author:Eastern and Western Entertainm Time:2022.09.08
With the further maturity of technology iteration and market cognition, "new faces" have emerged in the virtual human field.
The latest enrollment is Lien Meng Films. In the plot updated recently, Jiang Xiaoguo, as an investor, saw the entrepreneurial project that is still at the test stage of the start -up stage- "Answers" virtual human 202.
It is worth noting that before the debut of screen 202, Ningmeng had opened a personal account on Weibo and Xiaohongshu@202 is not 404. The keywords of the first character identity card include: 184/love and stories/temporary 602.
This may mean that Ningmeng has a long -term planning for 202 formulation. At present, the picture of 202 is still combined with the device. From the perspective of the setting and growth arc of the entire character, with the gradually improved hardware, 202 will also get rid of the device and appear in the film and television content in real -life form.
Based on the genes of film and television companies, the virtual 202 focuses on the setting of virtual actors, starting with the long drama works of Ling Meng, in the future 202 will also be integrated into more content plans of Lemon Meng, playing different roles in different plot content Essence For example, "Little Happy 2", "Love" and so on.
At the moment when A-SOUL and the recent acceleration of virtual humanity such as spring rain, the 202 launched by Lemon Meng is a new attempt for the enrollment of film and television companies. Especially for the Ningmeng Films that are creating the content universe, Lemon Meng has incubated the two major IPs of the "Small Series" and "Age Series". The official has also determined the sequel development plan of the "Character Hunting". It is the strategic direction of the "Lien Meng Universe".
The virtual human 202 launched in this context is more advantageous at the output level of the IP content, and with unique plasticity and controllability, the 202 of many episodes of Lemon Meng in a symbol of symbols can be further fed further. Create of "Mengmeng Universe". With the precipitation of its own digital assets, and the role that virtual human beings may act in the world of the Yuan universe in the future, it will also open the new imagination space of the content company.
202: A super -realistic virtual actor who appeared on "Twenty Twenty Twenty"
Among the many virtual people who have recently debuted, the positioning of 202 is a virtual actor. According to the explanation of 202 Wang Yimu in "Twenty Twenty Display 2", the original intention of 202 was to be a "answer book of answers", which can output more golden sentence chicken soup.
But in fact, compared to the high -precision artificial intelligence, the test version of 202 is more like a "answer book" that occasionally a Card BUG, which jumps back and forth between not sensitive and golden sentences.
It is also based on the integration of the story of film and television works. As a 20+ male role, it does not emphasize "high -quality men" and strong male characteristics in terms of human settings. With a little bit of insertion, he will be poor, and he will be stunned. He will proudly introduce the creativity of his name. He will call the creator Wang Yimu's father, and he will abandon Jiang Xiaoguo's pediatric question. Compared with the perfect science fiction, 202 is not only in scientific and technological creativity, but also the character's own interesting character.
The first show "Twenty Twenty Confusion 2", as the "test version" 202, is in line with the life of a 25 -year -old girl who is growing in the story and the pain period. The image that is still regrettable will also weaken the sense of alienation of 202 characters at the heterosexual level. Even if it is placed in the 602 girl's dormitory, it does not seem too contradictory.
A virtual human character that occasionally flipped occasionally and occasionally, can not only contribute some comedy effects, but also play a role of "dialing" in the growth of the character. IP is also a great innovation point.
Different from the current virtual idols with many two -dimensional style, visual 202 is super realistic. For the fusion in film and television drama creation, the super realistic style will also make the audience a sense of substitution.
From the perspective of the audience, a virtual image with a sense of virtuality and realism is more futuristic and perfect compared to the image of the audience and the character of the characters in the play.
It can be seen that in the development of virtual human IP positioning, Lien Meng is also actively looking for a high -conceptual implementation method.
At present, the picture of 202 is still a combination of equipment, but from the perspective of the setting and growth arc of the entire character, with the gradually improved hardware, 202 will also get rid of the device and appear in the film and television content in real -life forms in the content of film and television content. , Even as technology iterations may replace some live performances in the future.
The development of collaborative long content, the advantage of the linny layout of virtual humanity
In recent years, with the improvement of technological iteration and market cognition, all Internet factories such as Tencent, bytes, Ali, Kuaishou, Netease, and NetEase have all entered the game, and the virtual human layout is significantly heating up. Relying on short videos, graphics, live broadcasts and other carriers, industry participants are also exploring the incubation of virtual human IP in collaborative platform resources and their own content and technical advantages.
At present, the virtual human industry has a virtual human IP with different styles with a certain market voice volume including A-Soul, Ayayi, Liu Yexi, etc.
Behind different virtual people, different genetic companies have begun to differentiate the route of IP incubation. For example, Lehua Entertainment's A-Soul is more cultivated in the incubation of the live broadcast ecological accelerated IP, and then combined with advertising and brand owners to high-sounding from mature business resources, and Chuangyi Technology Liu Yexi is currently mainly creating shortcomings by creating shortcomings. The form of the drama simultaneously absorb brands and business orders. The former belongs to a typical model of the brokerage company's entry, while the latter is an exploration of MCN's virtual celebrity IP. In conjunction with the existing operations of virtual human -human -human -friendly, the dynamic update of graphic, short videos, and even live broadcasts on social and short video platforms as virtual idols is currently a normal action of virtual human -owned market heat and strengthening IP positioning. But relatively speaking, due to the impact of content production costs and cycles, the content development of long videos is still relatively blank.
In contrast, Ningmeng, as a head film and television company with long dramas, is trying to enter the virtual person in the way of the IP universe in the episode.
The long drama itself has a strong sense of substitution and immersion, which can touch the wider population, and has a good fan conversion effect. In addition to the long drama, in addition to bringing a longer -line basic disk traffic exposure to film and television virtual humans, it can also continuously enrich virtual human personnel to highlight the virtual personality.
It is understood that, in addition to the "Test Version" 202 in "Twenty Twenty Twenty", the virtual actor will also link urban and realistic works such as "Love" and "Little Happy 2". With the landing of the episode, the 202 will also launch the related OST works of the episode in the future.
At the same time that the content of the episode conducts deep integration and derivative development, the animation, as a relatively low -cost content form, is also in the content development plan of 202. In the follow -up, 202, together with some super -real -style animation content linkages in the market, undertake the role of the main role in it.
At the operation level of virtual human beings, Ling Meng is also actively building short video and social accounts. At present, it is not the first start of the cold start on August 25th in Xiaohongshu and Weibo@202. Judging from the release of the content, although it is difficult to see the full picture of the entire character image, 202 introduces the "Galaxy Mana Guide" and identity card that introduces its own name. "" Tucao Wall "in the play), age, height, hobbies, etc. As the plot advances, it is expected that the 202 account will also accelerate the update and daily interaction frequency according to the pace of the show.
In summary, Ningmeng itself, as a drama content company, has accumulated more mature experience at the level of script creation, character creation, and content production. heat. And based on the "age series", "small series" that have been series, and the "crime universe" in the early stages, the "IP Universe" that is being created has increased more certainty to the content output of virtual human -human content.
Entering the game company, the strategic significance of 202
In the past few years, the technical boundary has been expanding. 5G and AI synthesis rendering, and such as motion and other maturity have laid the foundation for the outbreak of virtual human.
At the same time, the concept of the Yuan universe has been heated and continued to promote the change of content production methods. Standing in a new round of virtual human layout windows, entertainment companies have begun to create virtual human products based on their long -term deep cultivation in content fields and previous advantages in the technical field.
At present, in the process of virtual human beings towards multiple scenarios, pan -entertainment is still one of the most high thresholds. Virtual people are showing the strategic significance of entertainment companies.
For the lemon cute film industry that has always adhered to the content universe to create its own differentiated barriers, the core significance of 202 as a virtual actor can not only form its own digital asset precipitation, but also achieve user group expansion, and further help Lemon Meng Meng The opening of the universe.
For content companies, compared with live actors, virtual actors have a higher control, and can precipitate digital assets for film and television companies with light asset models. And in the era of virtual and real symbiosis, the digital content development model of virtual interaction can be achieved, such as more topical XR scene presentation, and creation based on virtual space. These richer content forms will continue to precipitate as their own digital assets of film and television companies and explore new business models.
From the perspective of the user group, on the one hand, as a category of virtual people, virtual actors can create a character image that conforms to the aesthetics of young people based on technology. Divided into trend labels such as technology and future sense.
For the new generation of user groups with a higher degree of acceptance and expectations of the virtual world, the degree of realization of 202's own realization can greatly stimulate the attention and discussion of users, thereby achieving the expansion of fans.
The actor's identity is injected into the core of the story for 202, so that it is full of life. With the increasing content of the story involved in 202, it is conducive to the emotional projection of the audience under the enhancement of people. Under dual attributes, 202 will cover the coverage of more circle users.
In addition, 202, as a virtual actor, can further enlarge the characteristics of the "Liege Universe" with its unique advantages.As a drama company, Ningmeng has proposed to create an IP by creating a content universe.Virtual actors who are not limited by time and space can appear in many episodes under the symbol of symbolic symbols with unique flexibility, plasticity and controllability.On the one hand, for the current Nemon Meng, the multi -drama series in 202 can help it further improve the foundation of the original universe and realize the establishment of the universe of the lime Meng universe.
At the same time, as one of the entrances of the Yuan universe, virtual persons are the identity carriers of human beings entering the virtual world in the future. 202 in the Nyede Meng Universe through different plots and the digital assets they have precipitated, they are expected to be in the future in the future in the future in the future.Migration and reuse in the virtual world.For Ning Meng, it will continue to open a larger imagination space for a content company.
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