Going out of the industry's prosperity of "getting rich due to tea and promoting tea", see how to do it in Shaanxi Pingli

Pingli is located at the junction of the southeast of Shaanxi and the three provinces and cities in Shaanxi, and has a long history of planting tea. In recent years, Pingli County has insisted on taking the tea industry as the first industry of rural rejuvenation, and promoted the park base of the tea base, production standardization, operating industrialization The development of product branding and the integrated tea brigade has basically formed the development pattern of the entire industrial chain, and has taken a road of prosperity of "getting rich due to tea and making tea".

Since the "Thirteenth Five -Year Plan", in response to the problems of low -quality tea gardens in the Pingli tea industry, lack of standardized production, lack of industrialization, and insufficient market development, Pingli County has formulated and introduced the "about accelerating the implementation of tea -led industry The decision of construction "" Implementation Opinions on Further Accelerating the Construction of Famous Chada County "and" Pingli County Tea Industry Construction Award Support Measures "and other policy documents, are committed to the first breakthrough in the tea industry.

On the one hand, Pingli County, in accordance with the idea of ​​"regional layout, plate-based promotion, and large-scale development", focusing on the construction of ecological tourism tea gardens and modern tea parks, adhere to the new construction and transformation and promotion. Tea Standardization Demonstration Park. Comprehensively strengthen the management and protection of tea gardens, establish a professional tea garden management social service organization, promote mechanized management and picking in conditional villages, reduce the management and production costs of tea gardens, and improve the standardization level of tea gardens.

On the other hand, Pingli County adheres to the goal of "clean tea, safe tea, green tea", carry out tea production reduction operations such as organic fertilizer, de -chemical pesticideization, etc. The mechanism of responsibility traceable "to ensure quality and safety from the source. Clean and standardize the construction of tea processing workshops, introduce advanced production lines, standardize processing processes, establish a product traceability system, implement tea processing "not landing throughout the process, cleaning throughout the process", so that each piece of Pingli tea is out of place.

In the construction of tea products brand, Pingli County vigorously implements the "brand strong tea" strategy, promotes Pingli tea from selling "famous tea" to selling "brand names", actively supports tea companies to expand domestic and foreign markets, support specialty stores and tea Supermarkets, set up marketing counters in star -rated hotels and shopping malls, strengthen docking and cooperation with well -known domestic e -commerce, build a diversified marketing network. The tea marketing network centered on Xi'an as the center and radiating the country. In addition, Pingli County also plans a variety of brand promotion activities every year, organizing enterprises to participate in large domestic exhibitions. In 2021, Pingli Tea exports accounted for more than 90%of the export share of Shaanxi tea.

Pingli County continues to promote the transformation and upgrading of the tea industry, improve quality and efficiency, and improve the quality and efficiency of product quality. The tea industry has become the first industry in the county's rural rejuvenation. As of the end of 2021, the area of ​​tea bases in Pingli County reached 200,000 acres, of which standardized tea gardens exceeded 100,000 acres, 8 base towns of more than 10,000 mu, 65 professional villages of thousands of acres, and 65. 124 tea modern agricultural parks were created, including 4 provincial and 41 municipal levels. The tea industry has become the pillar industry of the county economy. In 2021, the county's tea output reached 15,500 tons, the output value of the entire industry chain reached 2.35 billion yuan, of which the output value of the first output was 540 million yuan, the processing appreciation of 1.56 billion yuan, the tea travel income of 250 million yuan The proportion of tea industry revenue in the per capita disposable income of farmers reaches more than 15%. The tea industry has become a rich people industry that drives the income. There are 176 tea -operated main body circulating farmers' land in the county, cooperating with farmers to build an order to produce more than 10,000 acres of tea gardens, and nearly 100,000 practitioners in the tea industry. In more than 3,000 yuan, the tea industry has become the main channel for stable employment and steadily increasing income.

Pingli County has won honorary titles such as "Chinese Famous Tea Top 100 County", "Hometown of Chinese Famous Tea", "National Key Tea County", and other honorary titles. Agricultural Industrial Park. Today, Pingli Tea Industry has become the "green" business card and "gold" signboard of Pingli County's economic development.

Source: Xinhua News Agency

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