Buying moon cakes is still economical!Harbin people have the most online shopping and egg yolk filling, and the simple moon cakes below 30 yuan account for the mainstream

Did you buy the moon cakes of the Mid -Autumn Festival this year?

What fillings did you buy?

On the 8th, the reporter learned from Meituan that in the past half month, Harbin users on the platform's orders for moon cakes on the platform increased by 128%year -on -year. %. Data show that Harbin people prefer to eat moon cakes with five kernels, egg yolks, and bean paste.

According to Meituan's preferential data, the sales of moon cakes in Harbin in the past two weeks have increased by 128%year -on -year during the Mid -Autumn Festival. Among them, most of the moon cakes are below 60 yuan, and the sales of simple and small moon cakes with a minimalist and small moon cakes of less than 30 yuan have confirmed that the cheap moon cake has gradually returned to the mainstream market.

The picture comes from the photo network

From the perspective of taste

Wuren Moon Cake still dominate the top of the sales volume, accounting for more than 30%of all flavors. Egg yolk, bean paste, ham, lotus roe and other flavors follow closely. Similar areas have similar taste preferences. Heilongjiang, Jilin, Liaoning, Hebei and other northern provinces have a soft spot for Wuren moon cakes. Hunan, Guangdong, Fujian and other provinces love egg yolk moon cakes alone. It is ham moon cake. Among them, Harbin people prefer three flavors of moon cakes: five kernel, egg yolk, and bean paste. Among them, the sales of Wuren filling moon cakes account for 43%. In addition, flavored moon cakes such as fruits, jujube mud have also become the choice of many Harbin people this Mid -Autumn Festival this year.

From the perspective of consumer crowd

The group born from 1985 to 1990 was the main consumer group of Mid -Autumn Festival moon cakes, accounting for about 40%. Among them, the female group is the main group. At the same time, young people in the post -95s are gradually becoming the main force of moon cake consumption, accounting for about 30%of the overall population.

From a brand perspective

Lao Dingfeng and other old moon cakes are loved by Harbin consumers. The data shows that the sales volume of Lao Dingfeng moon cakes in the past two weeks has increased by 248%compared to the same period last year. It is mainly Sichuan Crispy and Wuren. In addition to Harbin people, consumers in cities such as Daqing, Suihua, and Yichun are also keen to buy it. Brand moon cake.

"In the past two years, consumers' demand for affordable and convenient needs has gradually improved, and consumption has become more pragmatic. This year's Mid -Autumn Festival, through platform data, many consumers also bought daily necessities such as vegetables and fruits while buying moon cakes." The group preferred relevant person in charge said. Meituan's preferential data shows that in addition to moon cakes, categories such as crabs, wine and drinks ushered in consumption rise before the holiday.

Source: Bingcheng+Client

Reporter Li Jiaqi

PSAs

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