Shanghai Internet celebrity "No. 600 Mooncake" Ningbo Made?The reporter visited on the spot, really!

Shanghai Internet celebrity "No. 600 Moon Cake"

Speaking of the hottest hospital moon cakes in recent years, the "No. 600 Mooncake" of the Shanghai Mental Health Center is well deserved. In the name of the number of the hospital address "No. 600 Wanping South Road", "No. 600 Mooncake" has become "net red moon cake" since its first launch in 2021. It is also nicknamed "Spiritual Cake" by netizens.

The reporter was recently informed that the Shanghai net red moon cake produced from Ningbo! It is said that a powerful food company in Ningbo provides high -end customization for it. Is this really the case? Recently, the reporter conducted a field visit.

"Net Red Mooncake" a cake is hard to find

According to the official website information of the Shanghai Mental Health Center, behind the birth of "No. 600 Moon Cake" is based on the transmission concept of hospital culture: calling on the society to pay attention to mental illness.

It is understood that this year's "No. 600 Mooncake" packaging has adopted light green packaging, which not only has high value, but also has new tastes, including grapes and flesh, poplars, matcha, Tiramisu, cranberry and colorful coconut juice. With the gift box, a special refrigerator sticker is accompanied by words such as "calmness and heart", "satisfaction of heart", "peace of mind", "heart Yue Shenyi" and other words.

This year, the "No. 600 Mooncake" is still for employees of hospitals at the Shanghai Mental Health Center. They are limited to 5 copies per person, so there are very few circulation on the market. The reporter searched for "No. 600 Mooncake" on various online platforms and found that only a certain treasure in Shanghai. The price is 299.9 yuan, the shipping fee is 38 yuan, and the total price of a box of 337.9 yuan. "6 bulk moon cakes are so expensive, with an average of more than 50 yuan, without gift boxes and refrigerators, it is really difficult to distinguish." Miss Ningbo Citizen Tower, who intended to check in Shanghai, compared the price, and felt that it was not cost -effective. In the end give up.

The reporter "explores" to the "invisible head enterprise" in Ningbo

The reporter took a gift box packaging from a friend in Shanghai. The text introduction on the back of the gift box states that "the entrusted unit: Zhejiang Tsuen Sheng Food Co., Ltd." is located in the Wangchun Industrial Park, Haishu District, Ningbo.

On the afternoon of September 5, the reporter came to Zhejiang Tsuen Sheng Food in Wangchun according to the site of the packaging. At the door of the factory, the reporter saw a large logistics vehicle hanging from other places and local licenses was loading and unloading the moon cake gift box, which seemed very busy.

"Shanghai 600 moon cakes are indeed customized by our enterprise. This year is the first time that we have cooperated with more than 10,000 boxes of 600 moon cake orders." After inspecting their production flow lines and taste samples, the mental health center determined the order quickly. From the perspective of customer feedback, the customer believes that the quality of the moon cake this year has been greatly improved compared to last year. Restarted the tide and the taste is better.

Subsequently, Dai President Dai brought a reporter to visit the moon cake smart manufacturing factory. Along the beautiful industrial tourism channels, in the food filling, inner bags, warehouses and other areas, the reporter saw that a number of industrial all -in -one machines were installed in the workshop, and there were many smart mobile devices such as PDA and scanning guns. The 5G network covers the production area of ​​the 5G network, through data collection and big data processing of smart terminals, to achieve order issuance, distribution workers, labor, production scheduling, equipment maintenance and processing, etc., can automatically allocate production and reduce production time costs.

Moon cakes have to be delicious and have a face value

Data show that as of July 2022, the number of Chinese moon cake companies has registered 40,478. Mooncakes have a higher profit profit and relatively low production threshold, which has attracted many companies to join, but companies are imitating each other, and the market products are convergence, making the industry homogeneous competition fiercely.

In the Ningbo market, moon cake competition is also quite fierce. The old name and the new brand of the moon cake market cake. "You sing me." According to the survey, a five -star hotel moon cake, which was once popular in the early years, has no longer popular and purple in recent years, and most Ningbo old -fashioned companies' "small hits and small troubles" self -made model can only meet the needs of some old customers.

Yin Qiuping, Director of the Consumption Promotion Division of the Ningbo Municipal Bureau of Commerce, believes that in recent years, consumers' attention to the national brand has increased significantly, brand upgrades, and "Made in China" to "Chinese Quality Manufacturing" Essence The Ningbo Mooncake brand must break through innovation in terms of production, products, and packaging design in order to lead the industry's trend and increase against the trend.

Moon cakes should not only be delicious, but also have a value. Wu Weiqiang, director of the Economic Institute of the Academy of Social Sciences, believes that in the face of the growing moon cake market, how to create a delicate and luxurious moon cake gift box in taste, face value, packaging, and marketing, and launch products that take into account quality and face value It is the "watershed" to win consumers in the fierce competition in the industry.

Reporter Zhou Hui

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