Henan Zhoukou: Transportation and logistics coordinated development and opening up rural e -commerce "last mile"

E -commerce operation center

Zhoukou Daily · Zhou Dao client reporter Niu Siguangwen/Picture

"I used to think that e -commerce was a small trouble. I did not expect that the purchase volume of e -commerce has risen so fast. In two years, e -commerce ordering exceeds 30%of our sales volume, and the development of e -commerce cannot be underestimated." Recently, Zhoukou, Henan Province, Henan Province, Henan Province. A car fishing net in Longchao.com, Liogang Village, Pingdian Township, Shangshui County, has passed the procedures such as inspection and express information, and sent fishing nets to foreign customers through Zhongtong Express.

Rural traditional industries use e -commerce to develop

Luo Guochang went to work in Zhejiang in his early years. He found that the cost of labor in the coastal areas was too high, and his hometown left -behind women had no work to do it. He returned to his hometown with his skills and founded Shangshilongchao Network Company. After more than ten years of development, Longchao.com products have sold 8 countries such as more than 20 provinces and cities and Russia in China, with an annual output value of hundreds of millions. Luo Guochang has many "titles". The chairman of Longchao.com company, the chairman of the Shangshui County fishing grid industry chamber of commerce, and the representative of the 13th National People's Congress of Henan Province.

In 2021, Luo Guochang began to get involved in e -commerce. Talking about the reasons involved in e -commerce, Luo Guochang said with a smile: "This is the" forced by the situation ", and it was involved in e -commerce after being" took a lesson "by the new thinking of young people."

"Beginning in 2019, some young people in the surrounding towns found me and talked about some e -commerce things. I didn't know much about it. Later, I understood that they wanted to sell fishing nets online." Luo Guochang told reporters that the company had mature customer groups at that time, He believes that this is the pursuit of fashion, and e -commerce is a small trouble and a small noise.

In early 2020, affected by the epidemic of new crown pneumonia, all walks of life were severely impacted, and the fishing net market also encountered unprecedented setbacks. At this time, Luo Guochang discovered that with the significant decrease in traditional dealers, the e -commerce companies that had not been optimistic before increased their purchase volume.

Optimistic about the continuous development of e -commerce, in 2021, Luo Guochang began to change his thinking, trying new product sales methods, and setting up the e -commerce team of its small snail fishing gear Co., Ltd. to the Alibaba International Station, Luo Guochang also became a member of e -commerce.

The construction of the logistics system opens up the "last mile" of rural e -commerce

"The quality of the product is good, the courier timeliness is strong, and the after -sales service is good. This is the core competitiveness of e -commerce." Luo Guochang said that there is a crucial condition for rural e -commerce to do a good job of courier. Express services are very common in cities, but in the vast rural areas, express delivery outlets and services are not as convenient as cities.

"Starting to do e -commerce, it really encounters some inconvenience. There is no courier outlet in the countryside, and every time you ship it, you need to go to the county seat. This will undoubtedly increase a lot of operating costs." Luo Guochang introduced that later After the completion of the station, from the perspective of timeliness and service, he chose to establish a long -term cooperative relationship with Zhongtong Express. "70%of my online orders are shipped through Zhongtong Express. It is expected to issue more than 1 million pieces this year," Luo Guochang told reporters.

The reporter learned from the Zhoukou Post Authority that Zhoukou is fully promoting the construction of the postal express logistics system, and has introduced the "Working Plan for the Construction of Postal Expressing Postal Expressing Logistics System" and "Implementation Plan for Promoting the Integrated Transportation Transportation of Urban and Rural Transportation" and so on. The purpose of a series of planning measures is to accelerate the construction of Zhoukou County -level parks. In the construction of county -level park construction, township courier public delivery stations, full coverage of village -level express service points and accelerating the improvement of the postal express supervision work system, the work tasks of counties (cities, districts) are clarified. Strengthen the cooperation between departments, promote the deep integration of transportation and postal express resources, and promote the coordinated development of e -commerce and logistics distribution in the city.

It is understood that at present, 7 townships (Pingdian Township, Shangshui County, Shishuzuka Town, Luyi County, Honghua Town, Xishui County, Huayang District, Huaiyang District, Huaiyang District The county Daxuzhai Township, Sunny Town of Xiangcheng and Liuzhuangdian Town, Shenqiu County); 3 towns and villages in the upgrade are Qiandian Town, Luotan Township, Fugou County, and Shangshui County, Dancheng County Shuzhuang Township. The city -level courier service point in the city completed 2411, accounting for 55%.

Rural e -commerce to help farmers bulge the "money bag"

"Now there are more than 40 e -commerce companies from our company, and the amount of goods withdrawn from e -commerce cannot be underestimated." Luo Guochang introduced that Shangshui County is the hometown of China's ecological fishing net. There are dozens of e -commerce sold by fishing nets. Luo Guochang told reporters: "The online sales of fishing nets not only drive the rural left -behind personnel to participate in fishing nets weaving income, but also allow young people participating in e -commerce operations to buy the first bucket of gold at their doorstep."

The e -commerce sales model of Shangshui County Fishing Network Industry has been promoted in various counties (cities, districts) in Zhoukou, and operating products include special agricultural products, deep processing of food, and agricultural handicraft products.

It is understood that since the implementation of the comprehensive demonstration project of e -commerce in rural areas in 2017, Zhoukou City has successfully applied for national and provincial demonstration counties in 9 counties (cities, districts). The total support funds of the province have a total of 210 million yuan, which provides financial support for promoting the development of rural e -commerce in Zhoukou. Through the implementation of the project in recent years, rural e -commerce in the city has achieved rapid development.

At Luo Guochang's e -commerce center, the reporter saw the staff being broadcasting the product. The anchor in the live broadcast room was showing the fishing net to the audience, and it was very popular.

It is reported that Zhoukou has now been built into 9 county e -commerce public service centers, established 128 township e -commerce service stations, 3012 village -level e -commerce service sites, and built 7 county public logistics storage distribution centers, purchased and distributed delivery In addition to individual demonstration counties, 1214 vehicles are equipped with sorting, agricultural product traceability and other facilities and equipment. "Four Good Rural Roads" shop on the road to rural rejuvenation to get rich

During the interview, a truck of Zhongtong Express passed by the reporter. According to the person in charge of Zhongtong Express in Shangshui County, the express vehicle just received the goods from the fishing net factory, and then shipped to the delivery center to sort. It could be issued that night, and customers could receive online shopping products within 3 days.

"Express vehicles can successfully go to the countryside to receive goods, thanks to the improvement of rural road conditions now." The person in charge told reporters that the rural roads are now cement roads. No matter whether it is windy and rainy, the courier can go to the countryside. Production manufacturers receive goods.

In order to accelerate the modernization of agricultural and rural areas and help rural revitalization, the Zhoukou Municipal Government issued the "Implementation Opinions on Accelerating the Construction of the" Four Good Rural Roads ". The party committees and governments of each county (city, district) held the county party committee standing committee, county government executive meeting, and special mobilization meetings, and accelerated the construction of the "Four Good Rural Roads" as a powerful measure to help rural revitalization.

The Zhoukou City Transportation Bureau went to the county (city, district) to dock with the government one by one, strive for support, and established a set of effective routine meetings, reporting systems, and special assignments in the county to promote work development. Join the effective mechanism for the construction of the "Four Good Rural Road".

The Zhoukou City Transportation Bureau organized the establishment of the "Four Good Rural Road" demonstration county creation project in Zhoukou City, planned 1091.11 kilometers of county township roads, 1288.55 kilometers of Tongcun Highway, 262 6545 extension of dangerous bridge, 1128.78 kilometers of security projects, and central maintenance of the center. There are 18 stations and 87 township comprehensive service platforms.

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