Isn't the water purifier worth installing?

The "Research Report on China's Water Puritic Equipment Market" shows that the overall market growth of water purification has been weak ...

Source ｜ Beijing Business Daily

Author ｜ Jin Chaoli Wang Zhuli

Edit ｜ Zhang Runqi

On June 19th, according to the latest "China Water Puritic Equipment Market Research Report" (hereinafter referred to as the "Report") in May 2022, the overall market growth of water purification performed weak, and the retail and retail volume market of the month The year-on-year growth rate was -36.7%and -37.2%, respectively, which also indicates that the high growth era of the water purification market has ended, and the market is gradually entering the knockout match. Become the key to the main manufacturers.

Throughout the history of the development of water purifiers in my country, it can be divided into three stages: the budding period of the 1980s and 1990s; the exploration and development period from the 1990s to 2000; the growth period from 2001 to the present.

Hong Shibin, an industrial observer, believes that from the multiple factors such as brands, products, and enterprises, my country's home water purifier industry has not entered the maturity period from 2020. On the whole, my country's home water purifier industry is currently in "soft needs" At the stage of "transformation, the market did not form a complete set of ecological chains, so that the market with huge potential could not quickly explode.

According to the report of the "2021 Water Purifier Market Summary" report, a major change in the water purification market is the expansion of the horizontal water scene, and the demand for vertical water is upgraded: "drinking water" and "drinking hot water" have become the latest. Purple water demand.

"The growth rate of the water purification market in the past two years has slowed compared to the previous years, but from the perspective of consumer demand, the water purifier has changed from the original optional appliances to it to the current demand for health demand. At the same time, the water purifier is related to people's own safety and health. This category special has made the industry overall high -end. "Liu Hongxing, general manager of the Fang Tai Puritake Purpose product line, told the Beijing Commercial Daily reporter. It is reported that in the case of a decline in the water purification industry as a whole, the year -on -year growth of Fangtai Puritake's retail sales and retail volume was 86.6%and 120.8%, respectively, which was the only mainstream brand in the water purification market in the report.

The industry's opinion believes that the water purifier can belong to the segment of "comfortable home", and the popularity of water purifiers is also closely related to the sales of high -end real estate.

However, it is not necessary to ignore that high -end real estate is both an opportunity for water purifier products and may also be the development of its development. After all, high -end real estate concentrated in first -tier and second -tier cities, and the potential of sinking markets has not been fully mobilized. Taking the fastest growing East China market as an example, in the first three quarters of 2021, the total sales of water purifiers in the region totaled 186,000 units, an increase of 12.3%year -on -year. The sales of only three cities have exceeded 30%of the region.

With the continuous epidemic and the impact of relevant real estate regulation policies, the water purifier seems to have a hidden concern with the real estate market "one damage". Data show that in 2021, the scale of the real estate refinement market was 2.315 million units, a year -on -year decrease of 13.2%; the net net period was net period; the net net period was net period; The sales of omni -channel water heaters were 22.68 billion yuan, a year -on -year decrease of 5.1%; sales were 9.286 million units, a year -on -year decrease of 8.7%.

Zhang Ying, an observer of the home appliance industry, said that from the actual situation, the water quality of tap water in third- and fourth -tier cities itself is slightly inferior to first- and second -tier cities. Therefore, third- and fourth -tier cities contain broader consumer demand. Whether it can take root in the market has become one of the key to the success or failure of the water purifier industry.

In addition to the need to "open territory", the competition of alternatives cannot be despised. According to statistics from Guanyan World, from 2018 to 2021, my country's barrel water market has developed rapidly, climbing from about 82 billion yuan to about 96 billion yuan. According to statistics from Zhongtai Securities, from 2015 to 2020, the compound growth rate of domestic barrel water reached 14%.

In the face of strong alternatives, what will the water purifier be affected? Zhang Ying told a reporter from Beijing Business Daily that the alternative relationship between barrel water and water purifier exists, but the two focus on different consumer scenarios. For example, shopping malls, office buildings, schools and other public places, and even temporary residences such as rental houses, the model of barrels of water and drinking machines is still useful. But in family life scenes, the water purifier is still better. Because household water is not only used as drinking water, bathing, cleansing, beauty, and even animal breeding requires water water. Home users need to be used at any time, convenient and fast, and this is obviously difficult to satisfy barrel water. In addition, the equipment such as water purification in the whole house is more intensive, and the functions of water purification, hot water, and softening are covered. Although the price is higher, for family users, it is still more money than barrel water in the long run.

A reporter from Beijing Commercial Daily found that in terms of the main functions of the "6 · 18" water purification products, composite filter elements, large flux, and intelligent monitoring are all selling points for manufacturers. In fact, as the family's demand for healthy water is becoming more and more abundant, water purifier manufacturers are also ushered in new opportunities for integration, health, and sceneization.

Liu Hongxing pointed out that the water purification equipment can provide water purification more stablely compared to the barrel water, such as difficulty in some areas during the epidemic.此外，从用水品质而言，方太新推出的母婴级净水机创新HR7，除搭载该公司自主研发的NSP选择性过滤技术以外，还具备全程除菌、冷热即饮、龙头防烫、 Humanized functions such as splash splashing meet the needs of the scenes of different people in different people.

Jiang Jingxiong, deputy director of the Early Development Commission of the China Early Equity and Education Association, said: "From a health perspective, the best water is to remove the water that is harmful to the human body, heavy metals, and leave the water that the human body needs."That is to say, the real health and good water lies in "going to harm and retention."

contact number:

(010) 82081166-6059

Breaking the mailbox:

[email protected]

China Net Technology

Pay attention to the various hotspots of the science and technology circle, cover personnel changes, corporate stories, black technology products, scientific knowledge ... This is the gathering place for technology enthusiasts.

- END -