The more beautiful night!The "Night Economy" of the Yangtze River Delta

In the Yangtze River Delta, "Night Economy" has become a new track for urban competition.

From 6 dimensions of night travel activity, night scene film activity, urban bus night activity, night light intensity, number of bars, and the number of emerging exhibition spaces, it ranks first in Chinese cities.

Recently, Shanghai held the first "Global 24 Hour Vitality City Forum". At the forum, the "Shanghai Night Economic Space Layout and Development Action Guidelines (2022-2025)" (hereinafter referred to as "Action Guidelines") organized by the Shanghai Commerce Commission was officially released. At the same time, Shanghai also launched the preparations and recruitment of members of the "Shanghai Night Life CEO".

Nearly 6,000 brand chain convenience stores, more than 13,000 supper restaurants operated by 0, 506 subway sites operated to 22 o'clock ... There is no doubt that Shanghai develops "night economy" soil fertility.

At present, the Shanghai night economy has evolved to version 3.0 -more than 400 night shopping malls, more than 80,000 night restaurants, more than 4,000 night entertainment venues, night purchase, night food, and night entertainment constitute the "night state" of the city; more than 3700 The 24 -hour convenience store and more than 800 star hotels have enriched the ecology and form of the night economy.

"The core demands of the consumer end of the night economy are an important starting point for boosting the economy and driving domestic demand." Zhu Danpeng, an analyst of Chinese food industry, told the reporter of the International Financial News that taking "catering night market" as an example, it has become a "catering night market". (Catering Enterprise) New growth points for increasing revenue.

Li Yingtao, the research director of the retail industry of the brand's retail industry, bluntly said to the reporter of the International Financial News that the reason why the "night economy" rises is because of the consumer needs of young people. And consumption. "

Not only in Shanghai, the "Night Economy" is also booming in the Yangtze River Delta. Focusing on night purchase, night food, night entertainment, night tour, the three provinces and one city policy and activities are frequent.

For example, on August 3, "Shuiyun Jiangsu here is the most beautiful here" was launched in Huai'an, Jiangsu, and 45 national and provincial night culture and tourism consumption agglomeration areas have launched 200 consumption activities, more than 80 more than 80 consumption activities, more than 80 Benefiting from the people's measures. On August 5th, the Summer Hi Buy Festival in Ningbo, Zhejiang Ningbo Old Bund in Zhejiang Province, and a “foreign trade excellent Press Pedestrian street”. Many foreign trade companies bring the main products to collectively “set up stalls” to activate the integrated development market for domestic and foreign trade. Hefei, Anhui, launched the "Yueye Yuefei Hefei" from June 2022. The economic consumption season event continued until September.

However, for most people, when it comes to nightpies, you may only think of night markets, light shows, large -scale real -life performances, night cruise ships, etc. This reflects the current "night economy" format relatively monotonous.

"At present, the night travel projects are mostly developed by single -point development, and night economic complexes that lack elements of gathering, housing, traveling, traveling, purchasing, and entertainment products." Zhu Danpeng said.

So, how to further activate the night economy and detonate the "night power"?

In Zhu Danpeng's view, the development of the night economy cannot only sing "unicorn" by the tourist attraction. It is necessary to combine the requirements of the global tourism, emphasize the comprehensive construction of urban and towns, create a wealth of night consumption scenarios, and activate the huge space of night economic development.

Taking Shanghai as an example, the "1+15+X" spatial layout system that clearly develops the economic development of Shanghai at night. Among them, "1" refers to the core of the waterfront of the Yijiang and One River, and a waterfront -ended economic vitality belt along the Huangpu River and the Suzhou River bank line; "15" is the most active and most dense and most capable night project in the city. Leading 15 landmark sex nightlife gathering areas; "X" refers to the cultivation of a number of diversified night economic characteristics demonstration projects in various districts. In addition, Shanghai will further improve the refined night economic governance system.

"The protagonist of the night market in the" Night Economy "cannot be shaken. It is a must -have plan for night -frequency consumer places and tourists and citizens to travel at night." Zhu Danpeng further pointed out that using the night market to develop the "night economy" and the government's role in supporting the government's support It is not allowed to ignore, support and guide the relevant policies of the night economy, systematically plan the formats, owners and business environments, and organically combine macro -guidance and market mechanism.

In Li Yingtao's view, today's night travel industry is expanding into hundreds of subdivisions such as catering, accommodation, shopping, performing arts, entertainment, culture, art, fashion, exhibition, sports, outdoor, health care, education, etc. " The diversified and quality consumer needs, the night tour industry should be integrated through the entire format, open up different consumer elements, scenes and chains, create a closed loop of the night tour consumer ecosystem, and create an immersive consumer experience for consumers. "

Reporter Pan Jie

Edit Pan Sheng

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