Vanke executives "sink to the front line" in the first six months

Author:36 氪 Time:2022.09.07

Yu Liang visited 30 cities and watched 100 projects.

Wen ｜ Song Hongshan

Edit ｜ Zhao Xiaoli

Source | Future can live (ID: HIFUTURCITY)

Cover Source ｜ Vision China

On August 31, Vanke held a mid -term performance meeting in 2022. At least the company fulfilled two goals mentioned at the shareholders' meeting in April: one is the performance of performance stopping and stable, and the other is the senior management sinking line.

In 2021, Vanke's net profit attributable to shareholders of listed companies was 22.52 billion yuan, a decrease of 45.75%from the same period last year. The previous decline in the indicator was still 16.74%in 2008. In the first half of 2022, which continued to increase in the cold winter of real estate, Vanke handed over a good student transcript, and the net profit stopped rising, an increase of 10.6%year -on -year to 12.22 billion yuan.

Four months ago, Vanke's management paid a heavy price for net profit -executive salary reduction and Yu Liang abandoned all economic profit bonuses in 2021. The annual report of 2021 shows that the eight directors, supervisors, and senior managers who have served in Vanke have a total of RMB 34.096 million from the Group's total taxes, a 50%year -on -year decrease.

The chairman of Vanke's board of directors Yu Liang also announced at the shareholders meeting of the day that the executive's sinking news was announced that Vanke canceled the group's partners level, namely the executive level, and everyone had to sink to the front line to work.

Today, Vanke executives have sank for half a year. As the company's net profit turned losses, the salary of executives has also increased slightly. In the semi -annual report of 2022, Vanke did not disclose the specific pre -tax remuneration of executives, but the salary of key managers increased to 5.536 million yuan, which was 5.137 million yuan in the same period last year.

In the six months when he sinking to the front line, Yu Liang claimed to have ran 100 projects across the country. President Zhu Jiusheng was directly responsible for the long -term rental apartment business, and Liu Xiao, executive vice president, began to study the logistics strategy.

Yu Liang said that in the industry's winter, the most important thing is "heating from fire".

Zhu Jiusheng: Put your shoes into the tenant's feet

In January, Vanke President and CEO Zhu Jiusheng also served as chief partner of the long -term rental apartment division (BU). At the mid -term performance meeting, Zhu Jiusheng said that at the beginning of this year, I sank to the rental apartment business and the business of the house, and shared the doorway to find business and customers.

The entire long -term rental apartment business is not only sinking alone. He pointed out at the mid -term performance meeting that colleagues in long -term rental apartments BU colleagues traveling around the country and could not live in the hotel. Experience officer. Our little friends joked and rushed over the cooling of the tenants, and the sleeping tenant had slept.

Under the impact of the epidemic, I wish Jiusheng summarizing some lessons: the better the store's location, the faster the rental rate decreases, and the slower the recovery; the farther, the decline in the rent rate of the store is slow and the recovery is fast. If the location is so good, the rent is all brought by the location itself, not the sales capacity. In addition, the effects and signing effects on Friday and Saturday are the best.

It is understood that Boyu currently has 33 cities. During the reporting period, Bo Yu operates a total of 209,900 houses, with a lease rate of 94%and a renewal rate of 56%. During the same period, Bo Yu obtained 10 projects in 7 cities including Shenzhen, Guangzhou, Xiamen, and Foshan, with 9,674 rooms. Operating income increased by 12.3%year -on -year to 1.48 billion yuan. Compared with 2021, the increasing increase in revenue in Boyu surpassed the Longhu crown.

Liu Xiao: sweetness, maturity, size

In June 2021, Liu Xiao left the northern area of Vanke and took over Wang Haiwu as the group's executive vice president and chief operating officer. During the same period, Vanke announced that the five major areas will be split and reorganized into seven major areas, and they have proposed transformation. The focus is on equal emphasis from development to development and operation services.

After returning to the headquarters, Liu Xiao did not absent from each semi -annual and annual performance meeting, but unlike the previous semi -annual performance, in addition to sharing investment and land acquisition strategies, Liu Xiao answered the logistics business related questions for the first time. He said that he went to Shanghai Logistics Park in the epidemic and visited Jiapei's warehouse. During the speech, Liu Xiao talked about the product control link of the product, and mentioned three categories: sweetness, maturity, and size.

In the first half of 2022, Wanwei Logistics also achieved performance growth. The semi -annual report shows that Vanke Group's logistics business (including non -parallel projects) achieved operating income of 1.86 billion yuan, an increase of 39.1%year -on -year, of which high -benchmark library operating income was 1.04 billion yuan, an increase of 13.0%year -on -year; Grow 94.7%.

Liu Xiao also said that this is a medium and long -term track. In the future, the company will actively try in high marks, cold storage, in -bank operations, and REITs.

Yu Liang: Supervisor Delivery

In April 2022, Yu Liang announced that he took the lead in traveling on a business trip. On the day of the semi -annual performance meeting, Yu Liang shared it: I traveled to 30 cities across the country in the first half of the year, and I watched 100 projects. The main task was to supervise the war and check the delivery situation.

As for the work goal of stopping the stability and stabilizing and improving this year, Yu Liang said that in the first half of the year, the key is the problem of whether you can go on and keep it.

In June this year, Yu Liang's prediction market had built the bottom. After 2 months of performance, Yu Liang no longer mentioned specific market nodes, but gave confidence in the needs of 1.1 billion square meters.

He proposed that from the current situation, according to the speed of naturally updating, about 1 billion to 11 billion square meters is needed every year, and about 300 million square meters in first- and second-tier cities. According to the current start -up situation, our start -ups are expected to be naturally replaced by the number of numbers this year, which cannot be achieved. Here we have not considered the improvement of our living level and the needs of population gathering, so this number must be low. The semi -annual report shows that around the development of real estate, Vanke's core operating data still declines. In the first half of 2022, sales fell by 40%, and the gross profit margin fell 2.48 percentage points to 20.46%.

In addition, Vanke's investment is still shrinking. In the first half of this year, 19 new projects were obtained. The total planned planned construction area was 3.078 million square meters. The area of equity declined by 80 % compared to the same period last year.

After the mid -term performance was released, Goldman Sachs released a research report of Vanke Company to maintain the buying rating. However, in view of the previous seven -month contract sales performance lower than expected, the annual contract sales forecast of the annual contract was reduced to 531 billion yuan, that is, a year -on -year decrease of 15% Essence

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