"Headline on the mountain" to sell 3.22 million Shanyun Nongnong special production

On September 7, Douyin e -commerce released the data report "Flavor Yunnan". Earlier, the platform's "Headline on the Mountain Goods" project entered Yunnan to help farmers, and the special online area promoted the "cloud characters" products out of Dashan. The report shows that in the 7 -day event, Douyin e -commerce has helped 3.22 million single Yunnan agricultural special production and sales to the country. Flower cakes, succulent and green plants and other characteristic agricultural products are hot.

2.62 million flowers cakes to the country

Under the guidance of the Yunnan Provincial Department of Commerce, the Yunnan Provincial Agricultural and Rural Department, and the Communist Youth League Yunnan Provincial Party Committee, the "headline on the mountain goods" attracts more platform merchants and experts to participate through the topic of helping farmers and traffic incentives. Market attention. According to statistics, there are more than 27,000 agricultural merchants and e -commerce experts participating in this event. #Share, praise, and comments have reached 4.15 million times.

As a large agricultural province in my country, Yunnan has abundant agricultural special resources. During the event, a total of more than 60,000 local agricultural products were launched. Among them, the sales of flower cakes ranked first. Within 7 days, about 2.62 million flowers cakes were sold to the north and south of the river. Handmade old rock sugar, succulent plants, taro, and Lijiang pomegranate are also very popular, ranking among the top five sales lists.

The "headline on the mountain goods" project team went deep into Yunnan's various industries to investigate, and promoted industrial upgrading through the global interest e -commerce model. During the event, the "flower economy" increased significantly, and the sales of local hydrangea increased by 627%year -on -year, and the flesh, roses, and carnations also achieved sales of sales, with a year -on -year increase of 229%, 154%and 118%.

Yunnan New Farmers and Merchants increased by 133% year -on -year

Yunnan quality agricultural goods were connected to 1.84 million consumers nationwide within 7 days. From the perspective of purchases, consumers from Chongqing have the most orders, and consumers in Shanghai, Kunming, Chengdu and Hangzhou followed closely.

In order to help the local farmers and merchants grow more targeted, the "headline on the mountain goods" has held an investment promotion breeding meeting according to the launch of the tea, flowers and green plants, and food freshness before the event. Skill. During the event, while the project team provided cloud warehouse services, it also cooperated with Yunnan Post Company for courier subsidies.

According to statistics, the number of new farmers and agricultural merchants on the platform increased by 133%year -on -year. Among them, the post -90s@其 其 其 By shooting three meals and four seasons and the countryside, it introduces Yunnan good things to the world. Many consumers have tasted the flavor of sour rice noodles, dipped water, and Zhaotong apples in her shop. Through Douyin @mumuhome gardening flagship store, Wanyunlong's team not only promotes the beauty of succulent plants in Yunnan, but also knowledge such as the fleshy varieties, growth environment, and maintenance. The annual sales of stores exceed 1 million orders. @Food flagship store began Douyin e -commerce live broadcast in May this year. It has increased by 180,000 fans in 3 months. The best -selling flower cake repurchase rate is as high as 40%; the area of ​​its flower cake cooperation base is more than 2,000 Er also drives more than 1,000 villagers in the surrounding area.

The "headline on the mountain goods" is co -supported by Douyin e -commerce and byte beating public welfare. It has long -term focus on rural "people, goods, fields" to help local agricultural products sales. In the future, the project will continue to promote the development of Yunnan's characteristic industrial belt with the help of interested e -commerce operations.

Kunming Daily All Media Reporter: Ran Guangwen

Editor in charge: Zhao Lingna

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