Hebei Longyao: How does a pack of instant noodles be the second in the world in the world?

How does a pack of instant noodles be the second in the world?

——Longyao Promoting the upgrade of the food industry cluster

Intelligent noodle -making equipment in the noodle workshop of Mailang Group, Longyao County. Correspondent Cheng Mei

In the early autumn, walk into Lianzi Town, Longyao County, and the enterprises and related supporting enterprises of Jinmauro Group concentrated on the joints. In the Mailang Impression Hall, there are many types of foods and drinks and a variety of flavors.

As one of the core areas of food production in Hebei, the planting area of ​​Longyao Wheat has reached 614,000 mu. It has 16 "national names" in the country, including advanced counties in grain production and a typical county of strong tendon wheat industry chain. After many years of "deep cultivation", at present, Longyao's food industry has formed a complete industrial chain.

The food industry is one of the three leading industries of Longyao, and it is also one of the 107 provincial -level key county characteristic industrial clusters. Wang Wenyu, Secretary of the Longyao County Party Committee, said that Long Yao will seize the new opportunities for coordinated development of Beijing -Tianjin -Hebei, implement the "strong chain, extension, and supplement chain" project, further the scale of industrial scale, strengthen industrial clusters, and make every effort to build Chinese food innovation The development base has been continuously injecting new impetus into the high -quality development of the county economy.

How powerful can a leading company be

——The county has cultivated more than 100 food manufacturing and supporting companies, involving more than 200 species of various products

Today Mailang Group, formerly known as Hualong Food Co., Ltd.. After more than 20 years of development, the Oriental Food City, which has been based on Mailang as the core area, has begun to show its scale and has a strong development momentum. It has been rated as the first batch of "national agricultural industrialization demonstration bases" and the first batch of "Chinese characteristics towns".

In today's Mailang Food Workshop, along the visit channel, through the large glass windows, the highly automated assembly line runs in an orderly manner. All raw materials, products and finished products are used to transport and ingredients. The workshop is clean. Hygiene, maximize production efficiency.

In recent years, Jinmolang Group has built a nation's largest instant noodle production workshop with an annual production capacity of 1.3 billion copies. The production speed of the beverage filling line has reached 24 bottles per second. New product. In the convenience of the food industry, the market share of Jinmailang ranked second in the world.

Today Mailang's high "dragon head", more than 100 food processing and supporting companies dancing the "dragon body", more than 40,000 farmers are "dragon tails" ... standing in the Oriental Food City in the southern Hebei Plain, it has long been famous. The road of development is summarized into a sentence, "the leading enterprises drive the leading industry, to lead the industry to drive the relevant industries, activate the regional economy with relevant industries, and promote the construction of small towns in regional economy."

According to incomplete statistics, Longyao has now cultivated more than a hundred food manufacturing and supporting companies, involving more than 200 species such as instant noodles, drinks, dumplings, kimchi, rock sugar, and food container. Faced with adverse effects such as epidemics, the county's food industry's development rose against the trend. In 2021, the output value of the food industry increased by 15.3%over the same period last year. In the first half of this year, the food industry achieved revenue of 7.85 billion yuan, an increase of 15.2%year -on -year. According to the plan, by 2025, Longyao's food industry revenue will reach 25 billion yuan.

How much market value can a technological innovation bring

——Ancented research to obtain 31 major technical breakthroughs in 10 years, and for the world's leading technical technology

The increase in product value depends mainly on technological innovation. For a long time, Mailang has not invested in technological innovation, and the products have continued to upgrade. Taking "ramen" as an example, in terms of taste and taste, let the noodle cakes return to the noodle surface as much as possible to achieve the effect of "good ramen does not need to be cooked, like now". The taste is smooth and is favored by consumers. On the packaging, the "0 fried health noodles" label is very conspicuous.

"We adopt the non -fried noodle production process independently developed and developed. It focuses on the noodle noodle series products. Compared with traditional fried instant noodles, this pasta is greener and healthy, and the nutrition is more abundant. Wen Li, manager of the public relations department of Mailang Food Co., Ltd., introduced that from January to June this year, only 1.2 million boxes were sold at the cooking noodle series products, with sales of more than 80 million yuan.

It is understood that the production process of Mailang non -fried cooking noodles after 10 years has been closed, and 31 major technical breakthroughs have been obtained. Many technical bottlenecks of non -fried instant noodles. The product is reduced by one -third of the calories of one -third of the traditional fried instant noodles. On the one hand, it can retain the fragrance of the wheat itself and taste better; on the other hand, the noodles are more powerful and more flexible.

Jinmailang is leading the quality upgrade of the instant noodle industry and transforming in the direction of healthy and nutritious. Fan Xianguo, chairman of Jinmailang Group, believes that this combined innovation of this "one -stop" -style combined innovation is the key to Jinmailang's leading market. In the future, the "health" of instant noodles will become a development trend.

At the same time, Hebei Jinxu Noodle Co., Ltd., which is mainly produced by various types of pasta, also produces a variety of pasta supplemental and healthy noodle reducing pasta in addition to traditional pasta; Hebei Fenghan Food Co., Ltd. Mainly, kimchi and rice cakes occupy a lot in the Korean market.

In addition, in addition to packaging paper tube such as Mai Lang, Longda Packaging Products Co., Ltd. also establishes cooperative relationships with well -known domestic and foreign companies such as Nestlé, Xiang Piaopiao, and can provide customers with from raw materials selection to product design and equipment selection. , Optimization of packaging schemes and other overall solutions, each product has realized the traceability of production batches, production time, operators, etc. The level of intelligence in the workshop is very high, and most of the production links are automatically completed, ensuring the quality of the product. A good environment can stimulate how much market vitality can be stimulated

——Fitting and implementing the "Twenty Measures of Optimizing the Business Environment", and the speed and improvement of project approval

If the business environment is good, the market is full of vitality.

In March of this year, Xingtai High -tech Industrial Development Zone (hereinafter referred to as Xingtai High -tech Zone) was hosted by Longyao, expanding investment, construction of projects, and excellent services, and strong guarantees, and the development of the food industry entered the fast lane through the operation of the team and the construction system.

Focusing on the upgrading of characteristic industries such as the food industry and other counties, Long Yao focused on the construction of project construction and investment promotion, and formulated and implemented the "20 measures to optimize the business environment". It took only 7 days to start construction to start construction.

In May of this year, the total investment of 660 million yuan of Jinmailang FD technology seasoning project started. According to the relevant person in charge of Xingtai High -tech Zone, the project covers a total area of ​​14,6803 square meters, a total construction area of ​​118,669 square meters, 20 new frozen -dry food production lines, 6 dehydrated vegetable production lines, and packaging machines. After completion, it can produce 3 billion packages of 7,000 tons of FD dry products, 7,000 tons of AD vegetables, and vegetable bags, and the annual output value is expected to reach 900 million yuan.

This project is part of the Mai Lang's capacity expansion project. A few days ago, the reporter saw at the construction site that the underground infrastructure of the project has been completed. At present, the construction of supporting facilities such as steel structure factories and rain and dirt pipelines is currently being set up simultaneously. It is understood that the project is planned to be completed by the end of the year and will be put into operation in May next year.

During the construction of Mai Lang's energy expansion project today, the leaders of Longyao County and the heads of Xingtai High -tech Zone Baolian Department 10 tried to overcome the impact of the epidemic, and ensured various elements such as manpower and raw materials. Tracking services and other methods to effectively solve the difficulties and problems encountered in the development of the enterprise.

Since the beginning of this year, Xingtai High -tech Zone revolves around 7 new projects with a total investment of 1.5 billion yuan around the food industry. Thanks to the "enterprise investment project commitment system" policy, they have achieved "landing land". Investment. The implementation of these projects will further improve the food industry chain, optimize the industrial structure, and enhance the development of development.

Xingtai High -tech Zone has attracted investment around the food industry chain. 4 projects have been signed this year, with a total investment of 1 billion yuan, covering food processing, cold chain logistics, condiments production, etc., adding new momentum to further promoting the upgrade of the food industry cluster.

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