High -priced products greatly reduce the moon cake gift box "light dressing"

These days are the peak period for the sales of moon cakes. In recent years, "Sky Mooncake" has been criticized by consumers. The four departments such as the National Development and Reform Commission jointly issued a joint document to curb the "sky -high" moon cakes. What happened to the market? Look at the reporter's investigation.

At present, there are more than 40,000 moon cake manufacturers in my country. The reporters visited a number of leading companies in Beijing, Shanghai, Guangzhou and other places, and found that the highest prices of their moon cake gift boxes were less than 500 yuan, and the price decreased compared to last year.

Wang Zhong, general manager of a hotel in Beijing: (the highest price drop) is about 15%, and the highest price this year is more than 400 yuan. We are also in order to ensure that we meet the requirements of the country. We have guaranteed quality in quality.

Kong Fengyi, a relevant person in charge of a food company in Guangzhou: The price is below 500 yuan, and the filling does not use valuable ingredients. In the size of the entire packaging, we optimized the plot ratio. Pretending regulations.

Ren Yan, the person in charge of a cake store in Beijing: The price range of 100 yuan to 300 yuan, there is no excessive packaging, there are no more than 500 yuan, we are all community -based stores, and single -grain will be sold better.

Industry insiders said that there was a misunderstanding of moon cake consumption before, and the festive atmosphere was settled with luxurious packaging, which would cause waste of social resources and have unsustainableness. This year's new trend is to inherit Chinese culture through simple and green design.

Zhang Lijun, vice chairman of the China Commercial Federation: The packaging is strictly controlled, and the moon cake packaging is measured according to the new standards. As far as we know, there are no companies that use the luxurious and luxurious moon cake packaging as a gimmick, and currently the majority of circulating companies are also being closed.

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