More than 500 yuan, key supervision!In this way, the country shot!

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In order to implement the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry" jointly released by the four departments such as the National Development and Reform Commission, the State Development and Reform Commission has organized a joint market supervision department of the local development and reform commission, and the sales price of some of them exceeds 500. Yuan's boxes of moon cake production and sales companies carried out cost surveys, understood the actual cost, and checked the registration of transaction information.

The survey results show that the cost of production and sales of boxes with a price of more than 500 yuan is not much different from the cost of ordinary boxes of moon cakes, and the profit is much higher than that of ordinary boxes of moon cakes. For violations of laws such as excessive packaging and improper price behavior found in the survey, the relevant departments have been transferred to verify and investigated in accordance with laws and regulations.

In recent years, the "Sky Mooncake" has been criticized by consumers. The four departments such as the National Development and Reform Commission jointly issued a joint document to curb the "sky -high" moon cakes. What changes have taken place in the market?

High -priced products have decreased significantly

Mooncake gift box "lightly put on the battle"

△ CCTV Finance "Economic Information Network" column video

At present, there are more than 40,000 mooncake companies in my country. The reporters visited many leading companies in Beijing, Shanghai, Guangzhou and other places, and found that the highest prices of their moon cake gift boxes were less than 500 yuan, and the price decreased compared to last year.

Industry insiders said that there was a misunderstanding of moon cake consumption before, and the festive atmosphere was settled with luxurious packaging, which would cause waste of social resources and have unsustainableness. This year's new trend is to inherit Chinese culture through simple and green design.

Zhang Lijun, vice president of the China Commercial Federation: The packaging is strictly controlled, and it is measured and designed according to the new standards. As far as we know, there are no companies that use the sky -high, luxurious moon cake packaging as a gimmick, and currently the majority of circulating companies are also seriously controlled.

New taste big market

Moon cake "slimming" track expansion

What is the sales situation after "slimming"? How big will this year's moon cake market reach?

△ CCTV Finance "Economic Information Network" column video

The reporter saw in some supermarkets and pastries in Beijing that most consumers' purchase of moon cake gift boxes were between 100-200 yuan.

According to the sales data of the institution, in addition to the traditional flavors such as Wuren and Lotus, the new flavor is the first choice for young groups to buy moon cakes, accounting for 76.5%.

In the field of online sales, low -sugar moon cakes, sugar -free moon cakes, ice skin moon cakes, and Liuxin moon cakes are the most popular with consumers. In the past two weeks, sales have increased by nearly 35%year -on -year. Experts said that due to the relatively low threshold for moon cakes, industry competition will be more intense.

Xie Weishan, deputy chairman of the China Enterprise Federation Management Advisory Committee: Studies have shown that the sales of Chinese moon cakes in 2022 will reach 24.38 billion yuan. The huge consumer market has also attracted the entry of many companies. As of July 2022, Chinese moon cake companies The number of registered volume reached 40,478.

90 % of the gift boxes below 200 yuan

Moon cake farewell to "virtual fat" to return to this taste

After "slimming", moon cakes have become more cheap and more affordable, and consumers' choices are more diverse. The relevant person in charge of the National Development and Reform Commission said today that it is necessary to promote the return of moon cakes to the attributes of consumer goods, return to the origin of traditional culture, and better meet the needs of consumers.

△ CCTV Finance "Economic Information Network" column video

The National Development and Reform Commission stated that in recent years, the "sky -high" moon cake phenomenon is easy to develop multiple areas and links, highlighting five key supervision, key supervision of boxes with a unit price of more than 500 yuan or more. Regulatory offer and mixed sale, focus on supervising e -commerce platforms, and focus on supervising high -end hotels and restaurants. After many efforts, the implementation of new policies has achieved staged results.

Wan Jinsong, Director of the Price Department of the National Development and Reform Commission: This year, the moon cake market is more affordable, the packaging is simpler, and the taste is richer. This year's sky -high moon cakes are rare, and the proportion of boxes below 200 yuan in boxes has reached more than 90%, which has become the absolute main force of consumption.

Compared with previous years, this year's moon cake packaging is also generally "slimming". Deluxe packaging such as mahogany and precious metals is difficult to find.Source: CCTV Finance

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